SeaWorld and Coca-Cola Say Cheers to 60 Years with New Celebration Sundays Featuring Exclusive Merchandise Giveaways for Pass Members and Complimentary Beverage Sampling for All Guests

Rhea-AI Summary

Coca-Cola and SeaWorld are celebrating SeaWorld's 60th anniversary with 'Celebration Sundays,' starting June 16, 2024. These monthly events feature free beverage sampling for all guests and exclusive, -edition merchandise giveaways for pass members. Each month's giveaway will introduce a new collectible item, with June's being a 20-ounce Bottle Holder. SeaWorld is also receiving a $1 million contribution from Coca-Cola to support marine animal and ecosystem conservation. The events highlight the long-standing partnership between Coca-Cola and SeaWorld, which began in 2012. Annual passholders can enjoy added benefits such as access to a VIP lounge and special events. Guests can find special ticket offers on SeaWorld's local webpages.

Positive

• SeaWorld and Coca-Cola are hosting monthly Celebration Sundays starting June 16, 2024.
• Free beverage sampling for all guests during these events.
• Exclusive, -edition merchandise giveaways for SeaWorld pass members.
• SeaWorld receives a $1 million contribution from Coca-Cola for conservation efforts.
• Long-standing partnership between Coca-Cola and SeaWorld since 2012.
• Annual passholders receive special benefits like VIP lounge access and free parking.

Negative

• Merchandise giveaways are and available only while supplies last.
• Event benefits primarily target pass members, potentially limiting appeal for non-passholders.

Coca-Cola Celebration Sundays at SeaWorld start Sunday, June 16^th and continue the third Sunday of each month for the rest of the year

ORLANDO, Fla., June 13, 2024 /PRNewswire/ -- Coca-Cola is toasting SeaWorld's 60^th anniversary by partnering with the parks to host "Celebration Sundays," featuring free beverage sampling for all guests and exclusive, limited-edition co-branded merchandise giveaways for pass members, while supplies last. The events kick-off on Sunday, June 16 and will continue on the third Sunday of each month through the end of the year. Each month's merchandise giveaway will be a new collectible item that will be announced prior to that month's event. June's giveaway is a 20-ounce Bottle Holder to keep beverages cool all day while exploring "So Much More to Sea" at SeaWorld.

"We are thrilled to celebrate our 60^th Anniversary by giving our guests even more reasons to visit our parks," said Marc Swanson, Chief Executive Officer of United Parks & Resorts Inc. "Thanks to our partners at Coca-Cola, our guests can grab collectible merchandise while also enjoying cool, refreshing Coca-Cola beverages."

Coca-Cola and SeaWorld have a shared commitment to helping inspire people of all ages to protect animals and the wild wonders of our world. That is why SeaWorld is donating a $1 million contribution from Coca-Cola to conservation partners and the SeaWorld Conservation Fund. The SeaWorld Conservation Fund, now in its 21^st year, has provided more than $20 million in grants to nearly 1,400 organizations across all seven continents, all focused on marine animal and ecosystem conservation.

"We are delighted to commemorate this significant milestone alongside SeaWorld parks and their cherished guests throughout 2024," said Valencia Bivens, SVP Strategic Partnerships, The Coca-Cola Company North America.

SeaWorld and Coca-Cola have a long-standing partnership. In 2012, Coca-Cola became the "Official Refreshment Beverage" across all United Park and Resorts' U.S. locations, which includes product offerings, consumer promotion and sponsorship opportunities. At SeaWorld Orlando, annual passholders can enjoy a relaxing moment from the heat at the exclusive Pass Member Lounge presented by Coca-Cola. 

Experience Fun All Summer Long
Take in the SeaWorld 60^th Anniversary Celebrations and explore "So Much More to Sea" this year with an Annual Pass. Annual Passholders enjoy 12 months of visits with special benefits like exclusive access to new events and attractions, FREE parking, FREE guest tickets, access to special VIP events, savings on merchandise and more! Guests are invited to check out the park's local webpages for special offers on tickets and passes – SeaWorld Orlando, SeaWorld San Antonio and SeaWorld San Diego. 

Since opening for the first time in 1964, SeaWorld has provided meaningful experiences that educate and inspire guests of all ages to care about marine life. The "So Much More to Sea" 60^th anniversary campaign continues to deliver on this commitment and promises to provide guests with enriching experience for years to come.  

About SeaWorld
SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life themed rides and attractions, special events and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 41,000 animals to date. The SeaWorld & Busch Gardens Conservation Fund, a non-profit foundation established in 2003, has provided more than $20 million to nearly 1,400 organizations to advance critical research on every continent. A portion of park proceeds goes toward supporting these longstanding conservation commitments. SeaWorld parks are in Orlando, San Antonio, San Diego and Abu Dhabi, United Arab Emirates (UAE). SeaWorld is part of the United Parks & Resorts (NYSE: PRKS) portfolio of theme park brands. For more information, visit us at SeaWorld.com. 

Media Contact for SeaWorld:
mediarelations@seaworld.com  

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SOURCE SeaWorld Parks & Entertainment

FAQ

When do Coca-Cola Celebration Sundays at SeaWorld start?

Coca-Cola Celebration Sundays at SeaWorld start on Sunday, June 16, 2024.

What exclusive items are given away during SeaWorld's Celebration Sundays?

Exclusive, -edition co-branded merchandise is given away to pass members, with June's item being a 20-ounce Bottle Holder.

What benefits do annual passholders get during SeaWorld's 60th anniversary celebrations?

Annual passholders enjoy benefits like exclusive event access, free parking, free guest tickets, and more.

What contribution is Coca-Cola making towards SeaWorld's conservation efforts?

Coca-Cola is donating $1 million to SeaWorld's conservation partners and the SeaWorld Conservation Fund.

How long will the Celebration Sundays events run at SeaWorld?

Celebration Sundays will continue on the third Sunday of each month throughout the rest of the year 2024.