Comscore Announces Renewal and Expansion of its TV Measurement Service to ViacomCBS

Rhea-AI Summary

Comscore (NASDAQ: SCOR) announced an expanded renewal agreement with ViacomCBS (NASDAQ: VIAC; VIACA) to provide its National TV measurement currency, enhancing ViacomCBS's traditional linear advertising capabilities. This partnership, which dates back to 2014, aims to diversify measurement across its linear and digital platforms. Comscore's Chief Revenue Officer emphasized the value of this partnership in evolving currency solutions, while ViacomCBS highlighted the potential for significant value in cross-screen measurement and a diversified currency strategy under Comscore's new ownership structure.

Positive

• Expanded agreement enhances ViacomCBS's advertising capabilities.
• Partnership supports cross-screen measurement and diversified currency strategy.

Negative

• None.

RESTON, Va., April 27, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an expanded renewal agreement to provide ViacomCBS Inc. (NASDAQ: VIAC; VIACA) with Comscore's National TV measurement currency for its leading portfolio of news, entertainment and sports networks.

Comscore's partnership with ViacomCBS linear television measurement began in 2014 and quickly expanded to develop advanced audiences to support Viacom's industry leading Vantage Platform. The new, expanded agreement goes beyond advanced advertising, and will enable ViacomCBS to guarantee its traditional linear advertising campaigns on Comscore's National TV currency, a key element as the media and entertainment company looks to diversify its partnerships around measurement across both its linear and digital assets.

"We highly value our innovative partnership with ViacomCBS and are now pleased to expand the relationship to include traditional linear currency solutions," said Carol Hinnant, Chief Revenue Officer, Comscore. "Once again we are proud to partner with ViacomCBS to change the currency landscape."

"Under its new ownership structure, Comscore is making meaningful strides in investment, engineering, and product innovation to support the industry's evolving needs as a cornerstone measurement provider," said John Halley, Chief Operating Officer of Advertising Revenue at ViacomCBS. "We believe Comscore can drive significant value for ViacomCBS, helping us achieve our goals around cross-screen measurement, while supporting our efforts toward a diversified currency strategy."

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

About ViacomCBS
ViacomCBS Inc. (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, SHOWTIME, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV, among others. The company delivers the largest share of the television audience in the United States and one of the industry's most extensive libraries of television and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions.

For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.

 

 

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SOURCE Comscore

FAQ

What is the significance of the renewed agreement between Comscore and ViacomCBS?

The renewed agreement allows ViacomCBS to enhance its traditional linear advertising capabilities using Comscore's National TV measurement currency.

How long has Comscore been partnered with ViacomCBS?

Comscore's partnership with ViacomCBS began in 2014.

What are the potential benefits of the expanded agreement for ViacomCBS?

The expanded agreement is expected to provide significant value in cross-screen measurement and support a diversified currency strategy.

What is Comscore's role in the media measurement industry?

Comscore is a trusted partner for planning, transacting, and evaluating media across platforms, offering comprehensive cross-platform measurement solutions.