Springbig Technology to Enhance Customer Engagement and Communication for iAnthus
Springbig, a leader in cannabis loyalty marketing and communications technology, has successfully onboarded GrowHealthy, a Florida-based medical cannabis provider and part of the iAnthus portfolio. This partnership completes the global migration of iAnthus' dispensaries onto Springbig's platform, offering a unified approach to customer engagement.
The collaboration allows iAnthus to consolidate its Loyalty Program Marketing, SMS, and email communications into one seamless solution across all its retail brands nationwide. This centralization enables more efficient message delivery, enhanced customer engagement, cost efficiencies, and streamlined staff training.
GrowHealthy's loyalty program offers a 1:1 reward system, where each dollar spent earns one point. Rewards include branded merchandise, free products, cannabis accessories, and exclusive experiences. Opted-in customers receive additional perks like birthday bonuses, flash sales, and customized promotions.
Springbig, leader nella tecnologia di marketing e comunicazione per la fidelizzazione nel settore della cannabis, ha con successo integrato GrowHealthy, un fornitore di cannabis medica con sede in Florida e parte del portafoglio iAnthus. Questa partnership completa la migrazione globale dei dispensari di iAnthus sulla piattaforma di Springbig, offrendo un approccio unificato all'engagement del cliente.
La collaborazione consente a iAnthus di consolidare il proprio Marketing del Programma di Fidelizzazione, comunicazioni SMS ed e-mail in una soluzione unica per tutti i suoi marchi al dettaglio a livello nazionale. Questa centralizzazione permette una consegna dei messaggi più efficiente, un miglioramento dell'engagement dei clienti, efficienze di costo e una formazione del personale semplificata.
Il programma di fidelizzazione di GrowHealthy offre un sistema di ricompensa 1:1, in cui ogni dollaro speso guadagna un punto. Le ricompense includono articoli di marca, prodotti gratuiti, accessori per la cannabis e esperienze esclusive. I clienti iscritti ricevono ulteriori vantaggi come bonus di compleanno, vendite lampo e promozioni personalizzate.
Springbig, líder en tecnología de marketing y comunicación de fidelización en el sector del cannabis, ha integrado exitosamente a GrowHealthy, un proveedor de cannabis medicinal con sede en Florida y parte del portafolio iAnthus. Esta asociación completa la migración global de los dispensarios de iAnthus a la plataforma de Springbig, ofreciendo un enfoque unificado para la interacción con los clientes.
La colaboración permite a iAnthus consolidar su Marketing del Programa de Fidelización, comunicaciones por SMS y correo electrónico en una solución continua para todas sus marcas minoristas a nivel nacional. Esta centralización permite una entrega de mensajes más eficiente, una mayor interacción con los clientes, eficiencias en costos y una capacitación del personal más ágil.
El programa de fidelización de GrowHealthy ofrece un sistema de recompensas 1:1, donde cada dólar gastado gana un punto. Las recompensas incluyen artículos de marca, productos gratuitos, accesorios de cannabis y experiencias exclusivas. Los clientes registrados reciben beneficios adicionales, como bonificaciones de cumpleaños, ventas flash y promociones personalizadas.
Springbig는 캐나비스 충성도 마케팅 및 커뮤니케이션 기술의 선두주자로, 플로리다에 본사를 둔 의료용 대마초 공급업체인 GrowHealthy를 성공적으로 온보딩했습니다. 이 파트너십은 iAnthus의 제약 매장을 Springbig 플랫폼으로 통합하여 고객 참여에 대한 통합된 접근 방식을 제공합니다.
이 협업을 통해 iAnthus는 전국의 모든 소매 브랜드를 위한 충성 프로그램 마케팅, SMS 및 이메일 커뮤니케이션을 하나의 원활한 솔루션으로 통합할 수 있게 되었습니다. 이러한 중앙 집중화는 메시지 전달의 효율성을 높이고 고객 참여를 향상시키며 비용 효율성을 공유하고 직원 교육을 간소화합니다.
GrowHealthy의 충성 프로그램은 각 달러 지출당 하나의 포인트를 얻는 1:1 보상 시스템을 제공합니다. 보상에는 브랜드 상품, 무료 제품, 대마초 액세서리 및 독점 경험이 포함됩니다. 가입한 고객은 생일 보너스, 플래시 세일 및 맞춤 프로모션과 같은 추가 특전을 받게 됩니다.
Springbig, un leader dans la technologie de marketing et de communication de fidélisation dans le secteur du cannabis, a réussi à intégrer GrowHealthy, un fournisseur de cannabis médical basé en Floride et faisant partie du portefeuille iAnthus. Ce partenariat complète la migration mondiale des dispensaires d'iAnthus vers la plateforme de Springbig, offrant une approche unifiée de l'engagement client.
Cette collaboration permet à iAnthus de consolider son marketing du programme de fidélisation, les communications SMS et par e-mail en une solution homogène pour toutes ses marques de détail à l'échelle nationale. Cette centralisation permet une livraison de messages plus efficace, une meilleure interaction avec les clients, des économies de coûts et une formation du personnel rationalisée.
Le programme de fidélisation de GrowHealthy propose un système de récompense 1:1, où chaque dollar dépensé rapporte un point. Les récompenses incluent des articles de marque, des produits gratuits, des accessoires pour le cannabis et des expériences exclusives. Les clients inscrits bénéficient d'avantages supplémentaires comme des bonus d'anniversaire, des ventes flash et des promotions personnalisées.
Springbig, ein führendes Unternehmen im Bereich Cannabis-Loyalitätsmarketing und Kommunikationstechnologie, hat erfolgreich GrowHealthy, einen in Florida ansässigen Anbieter von medizinischem Cannabis und Teil des Portfolios von iAnthus, integriert. Diese Partnerschaft vervollständigt die globale Migration der iAnthus-Apotheken auf die Springbig-Plattform und bietet einen einheitlichen Ansatz für die Kundenbindung.
Durch die Zusammenarbeit kann iAnthus sein Loyalty Program Marketing, SMS und E-Mail-Kommunikation in einer nahtlosen Lösung für alle seine Einzelhandelsmarken im ganzen Land konsolidieren. Diese Zentralisierung ermöglicht eine effizientere Nachrichtenübermittlung, eine verbesserte Kundenbindung, Kosteneffizienz und eine schlankere Mitarbeiterschulung.
Das Treueprogramm von GrowHealthy bietet ein 1:1 Belohnungssystem, bei dem jeder ausgegebene Dollar einen Punkt verdient. Die Belohnungen umfassen Markenartikel, kostenlose Produkte, Cannabis-Zubehör und exklusive Erlebnisse. Angemeldete Kunden erhalten zusätzliche Vorteile wie Geburtstagsboni, Blitzverkäufe und personalisierte Aktionen.
- Consolidation of loyalty programs and communications across all iAnthus retail brands
- Improved efficiency in message delivery and customer engagement
- Cost efficiencies and streamlined training for staff
- Enhanced ability to track engagement and analyze customer responses
- GrowHealthy's 1:1 reward system offering various perks to customers
- None.
Insights
The partnership between Springbig and GrowHealthy, part of iAnthus, represents a significant move in the cannabis retail sector. This consolidation of loyalty programs and communication channels across iAnthus' portfolio could lead to improved operational efficiency and customer engagement. Key points to consider:
- Unified customer engagement approach across multiple states
- Potential for cost savings through streamlined operations
- Enhanced data analytics capabilities for better customer insights
- Improved compliance with industry regulations
While this move may not have an immediate impact on Springbig's financials, it positions the company as a leader in cannabis retail technology. The long-term benefits could include increased market share and recurring revenue from subscription-based services. Investors should monitor how this partnership affects Springbig's client acquisition and retention rates in the competitive cannabis tech space.
Springbig's technology integration with GrowHealthy showcases the growing importance of unified customer engagement platforms in the cannabis industry. The key technical advantages include:
- Centralized management of loyalty programs, SMS and email communications
- Seamless integration with point-of-sale systems
- Advanced analytics for tracking customer engagement and response
- Compliance-focused features tailored for the regulated cannabis market
This comprehensive solution addresses the unique challenges of cannabis retailers, potentially giving Springbig a competitive edge. The platform's ability to offer a 1:1 reward system and personalized promotions demonstrates its flexibility and potential for driving customer retention. As the cannabis industry matures, demand for such sophisticated, industry-specific tech solutions is likely to grow, positioning Springbig favorably for future expansion.
GrowHealthy dispensaries engage Springbig to provide unified approach to digital marketing
BOCA RATON, Fla., Sept. 26, 2024 (GLOBE NEWSWIRE) -- Springbig, the leader in cannabis loyalty marketing and communications technology, is proud to announce its successful onboarding of GrowHealthy, one of Florida's leading medical cannabis providers and a member of the iAnthus portfolio of cannabis retailers. The partnership with GrowHealthy completes the global migration of iAnthus’ dispensaries onto Springbig’s platform, providing a unified and consistent approach to customer engagement.
“We are thrilled to welcome GrowHealthy to the Springbig family,” said Jeffery Harris, CEO of Springbig. “This partnership gives us the opportunity to demonstrate the exceptional service GrowHealthy deserves and provide its team with the tools and support needed for a successful loyalty and messaging operation.”
Known for its commitment to delivering high-quality cannabis products and outstanding customer experiences across multiple states, iAnthus has adopted Springbig’s cutting-edge platform for GrowHealthy in Florida. This move consolidates iAnthus’ Loyalty Program Marketing, SMS, and email communications into one seamless solution, nationwide across all its retail brands. By centralizing these functions, the company can now unify its operations across all markets, offering more efficient message delivery and enhanced customer engagement while benefiting from cost efficiencies and streamlined training for staff.
“Our goal is to deliver a seamless experience for our patients across the Florida market. Springbig allows us to consolidate our loyalty programs, email, and SMS communications onto a single platform, streamlining the management of our outreach. This enables us to focus on delivering consistent, timely messages that resonate with our customers," said Richard Proud, CEO of iAnthus. "By standardizing across all our retail assets, we gain a comprehensive view of the customer journey and a closer integration with our point-of-sale systems. This enhances our ability to track engagement, analyze customer responses, and refine our strategies to keep our communications relevant and impactful.”
Springbig’s proprietary platform is specifically designed to address the unique challenges faced by regulated industries such as cannabis businesses, including stringent texting regulations and rapidly changing market conditions. By partnering with Springbig, GrowHealthy will see improvements in customer retention, engagement and a stronger brand presence in the market.
GrowHealthy’s loyalty program offers customers a 1:1 reward system, where each dollar spent earns one point. This program includes a range of rewards from branded merchandise and free products to cannabis accessories and exclusive experiences. When customers are opted into messaging, they receive additional perks like birthday bonuses, flash sales and customized promotions.
About Springbig
Springbig is a market-leading software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. Springbig offers marketing automation solutions that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, Springbig’s reporting, and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing habits and trends. For more information, visit https://springbig.com/.
About GrowHealthy
GrowHealthy was founded with a mission to provide the highest-quality products and service to Florida’s medical cannabis patients. A member of the iAnthus family of retail brands, GrowHealthy is positioned to become one of Florida’s largest and most trusted medical marijuana companies. Working hand-in-hand with state and local governments, the GrowHealthy brand features company-grown, tested, safe, and effective medical marijuana products in 19 locations across the state of Florida. For more information, visit https://growhealthy.com.
About iAnthus
iAnthus owns and operates licensed cannabis cultivation, processing and dispensary facilities throughout the United States. The Company’s retail dispensary brands include GrowHealthy (Florida), MPXNJ (New Jersey), Health for Life (Nevada, Maryland and Arizona), Be. (New York) and Mayflower (Massachusetts). For more information, visit www.iAnthus.com.
For more information, please contact:
Jared Poolat
Director of Marketing, Springbig
Email: info@springbig.com
FAQ
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