Springbig Enters Gaming Industry with Powerful SMS Marketing Solutions, Partnering with AWS
Springbig announces its entry into the gaming industry with SMS marketing solutions, powered by a new partnership with Amazon Web Services (AWS). The company will serve skilled gaming apps, casinos, sports betting platforms, and related sectors. A case study with Game Story demonstrated significant improvements: 90% message delivery rate, 15% click-through rate, reduced cost per re-engagement from $100 to $15, and 250%+ Return on Ad Spend within 7 days. The platform attracted 3,265 paying customers in July alone. Springbig is now listed on the AWS Marketplace and has joined the AWS ISV Accelerator program.
Springbig annuncia il suo ingresso nel settore dei giochi con soluzioni di marketing via SMS, grazie a una nuova partnership con Amazon Web Services (AWS). L'azienda servirà app di gioco specializzate, casinò, piattaforme di scommesse sportive e settori correlati. Uno studio di caso con Game Story ha dimostrato miglioramenti significativi: tasso di consegna dei messaggi del 90%, tasso di clic del 15%, riduzione del costo per ri-ingaggio da 100 a 15 dollari e oltre il 250% di ritorno sull'investimento pubblicitario entro 7 giorni. La piattaforma ha attratto 3.265 clienti paganti solo a luglio. Springbig è ora presente nel Marketplace di AWS e ha aderito al programma AWS ISV Accelerator.
Springbig anuncia su entrada en la industria del juego con soluciones de marketing por SMS, respaldadas por una nueva asociación con Amazon Web Services (AWS). La empresa atenderá aplicaciones de juegos especializadas, casinos, plataformas de apuestas deportivas y sectores relacionados. Un estudio de caso con Game Story demostró mejoras significativas: tasa de entrega de mensajes del 90%, tasa de clics del 15%, reducción del costo por reenganche de 100 a 15 dólares, y más del 250% de retorno sobre el gasto publicitario en 7 días. La plataforma atrajo a 3,265 clientes de pago solo en julio. Springbig ahora está listada en el Marketplace de AWS y se ha unido al programa AWS ISV Accelerator.
Springbig은 Amazon Web Services (AWS)와의 새로운 파트너십을 통해 SMS 마케팅 솔루션으로 게임 산업에 진출한다고 발표했습니다. 이 회사는 전문 게임 앱, 카지노, 스포츠 베팅 플랫폼 및 관련 분야에 서비스를 제공할 것입니다. Game Story와의 사례 연구는 значительные улучшения: 90%의 메시지 전달률, 15%의 클릭률, 재참여 비용의 100달러에서 15달러로의 감소, 7일 이내 250% 이상의 광고 수익률을 보여주었습니다. 이 플랫폼은 7월에만 3,265명의 유료 고객을 유치했습니다. Springbig은 이제 AWS 마켓플레이스에 등록되어 있으며 AWS ISV 가속기 프로그램에 참여했습니다.
Springbig annonce son entrée dans l'industrie du jeu avec des solutions de marketing par SMS, soutenues par un nouveau partenariat avec Amazon Web Services (AWS). L'entreprise servira des applications de jeu spécialisées, des casinos, des plateformes de paris sportifs et des secteurs connexes. Une étude de cas avec Game Story a démontré des améliorations significatives : taux de livraison de message de 90 %, taux de clic de 15 %, coût de réengagement réduit de 100 à 15 dollars, et un retour sur les dépenses publicitaires de plus de 250 % en 7 jours. La plateforme a attiré 3 265 clients payants rien qu'en juillet. Springbig est maintenant répertoriée sur le Marketplace AWS et a rejoint le programme AWS ISV Accelerator.
Springbig kündigt seinen Eintritt in die Gaming-Branche mit SMS-Marketinglösungen an, die durch eine neue Partnerschaft mit Amazon Web Services (AWS) unterstützt werden. Das Unternehmen wird spezialisierte Gaming-Apps, Casinos, Sportwettenplattformen und verwandte Sektoren bedienen. Eine Fallstudie mit Game Story zeigte signifikante Verbesserungen: 90% Nachrichtenübermittlungsrate, 15% Klickrate, gesenkter Kosten pro Neuerengagement von 100 auf 15 Dollar und über 250% Rendite auf Werbeausgaben innerhalb von 7 Tagen. Die Plattform zog allein im Juli 3.265 zahlende Kunden an. Springbig ist jetzt im AWS Marketplace gelistet und hat am AWS ISV Accelerator-Programm teilgenommen.
- 90% message delivery rate achievement with Game Story
- 15% click-through rate (CTR) performance
- Cost per re-engagement reduced from $100 to $15
- 250%+ Return on Ad Spend (ROAS) within 7 days
- Attracted 3,265 paying customers in one month
- Strategic partnership with AWS established
- 80% lower Cost Per Purchase (CPP)
- None.
Insights
This strategic expansion into gaming represents a significant market opportunity for Springbig. The case study with Game Story demonstrates impressive metrics:
The AWS partnership strengthens Springbig's infrastructure and credibility in handling high-risk industries. The gaming sector's regulatory challenges make reliable SMS delivery a valuable differentiator. With 3,265 paying customers returning in one month for Game Story, this validates the market demand and solution effectiveness.
The expansion addresses a critical pain point in the $93 billion gaming industry, where customer acquisition costs are typically high and retention is challenging. This positions Springbig to capture significant market share in a growing sector.
The AWS ISV Accelerator program acceptance is strategically significant, providing Springbig with advanced cloud infrastructure and potential enterprise customer access. The proprietary software's integration capabilities and focus on regulated industry compliance demonstrates technical maturity.
The platform's ability to achieve
BOCA RATON, Fla., Nov. 07, 2024 (GLOBE NEWSWIRE) -- Springbig, a leader in text message marketing/delivery technology, is excited to announce its official entry into the gaming industry, offering its industry-leading SMS solutions to skilled gaming apps, casinos, sports betting platforms, horse tracks, betting advice sites, and more. This expansion is powered by a new strategic partnership with Amazon Web Services (AWS), enabling Springbig to provide unmatched marketing capabilities to these high-demand sectors.
As the sports betting industry continues to grow and evolve, effective customer engagement becomes more crucial than ever. Since the gaming industry is considered a regulated industry, achieving reliable text message deliverability can be challenging without a partner experienced in supporting regulated sectors—one who offers both the expertise and support to ensure the success of every text message marketing campaign. Springbig's innovative SMS platform ensures that gaming companies can connect with their audiences more effectively, delivering messages with exceptional reliability and impact.
Springbig's entry into the gaming sector began with a collaboration with a major player in the skilled gaming industry that was facing challenges with message delivery. After integrating with Springbig’s platform, the merchant quickly saw significant improvements in their marketing performance:
- Improved Delivery Rates: Game Story achieved a
90% message delivery rate with Springbig, ensuring their marketing messages effectively reached their audience. - Increased CTR: With reliable message delivery, Game Story saw their click-through rate (CTR) rise to an impressive
15% . - Reduced Costs: The cost per re-engagement dropped from over
$100 t o just$15 , showcasing the cost efficiency of Springbig’s SMS campaigns. Additionally, Game Story experienced an80% lower Cost Per Purchase (CPP), further enhancing their return on investment. - Boosted Profitability: Game Story reported a
250% + Return on Ad Spend (ROAS) within just 7 days of using Springbig’s solution, highlighting the significant impact on their profitability. - Increased Paying Customers: In July alone, 3,265 paying customers returned to Game Story by sending SMS campaigns powered by Springbig.
Naftali Hazony, CMO of Game Story, praised the results, stating, "The cost per re-engagement decreased from over
Springbig’s proprietary software, designed and built to meet the specific needs of the gaming industry, seamlessly integrates with existing platforms, providing these companies with the tools they need to enhance customer engagement and drive growth. "Bringing Springbig's services to the gaming industry is a major step in ensuring companies can reliably reach their customers. We're dedicated to making sure their messages are delivered directly to customers' smartphones," said Jeffery Harris, CEO of Springbig.
In addition to this, Springbig is now officially listed on the AWS Marketplace and has been accepted into the AWS ISV Accelerator program, providing an even smoother onboarding experience for merchants across all high-risk industries. These achievements align with Springbig’s commitment to maintaining its high deliverability standards consistently across all sectors.
Through this expansion, Springbig is set to transform how gaming companies engage with their customers, driving profitability and retention with cutting-edge SMS marketing technology that prides itself on reliable message delivery for their merchants.
About Springbig:
Springbig is the leading provider of proprietary loyalty marketing and communications technology for regulated and high-risk industries. Our platform integrates seamlessly with existing systems to enhance customer engagement, improve deliverability, and drive business growth. Our goal is to ensure that our merchants' messages are effectively delivered, maximizing their impact and reach. With a focus on innovation and customer satisfaction, Springbig offers a range of solutions designed to meet the unique needs of businesses in these sectors. For more information about Springbig, please visit: https://springbig.com/.
Media Contact:
Jared Poolat
info@springbig.com
FAQ
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