Springbig Announces Acquisition of VICE CRM and Appointment of Jaret Christopher as Chief Executive Officer
SpringBig Holdings (OTCQX: SBIG) has announced the acquisition of VICE CRM, an AI-enabled performance marketing platform focused on ROI optimization in regulated industries. The company also appointed VICE CRM founder Jaret Christopher as the new Chief Executive Officer, effective April 1, 2025.
Christopher, who brings extensive SaaS business leadership experience, will succeed Jeffrey Harris, SpringBig's Founder and Chairman. Prior to this appointment, Christopher served as General Manager and VP of CRM Software at WM Technologies following the successful sale of his company, Sprout, in 2021. He will initially serve as President until assuming the CEO role when Harris steps down on March 31, 2025.
The VICE CRM acquisition, which remains subject to customary confirmatory review, is expected to be completed in the coming weeks. The integration aims to enhance SpringBig's performance marketing capabilities through AI technology.
SpringBig Holdings (OTCQX: SBIG) ha annunciato l'acquisizione di VICE CRM, una piattaforma di marketing performante abilitata all'IA, focalizzata sull'ottimizzazione del ROI in settori regolamentati. L'azienda ha anche nominato il fondatore di VICE CRM, Jaret Christopher, come nuovo Amministratore Delegato, con effetto dal 1 aprile 2025.
Christopher, che porta con sé una vasta esperienza nella leadership di aziende SaaS, succederà a Jeffrey Harris, Fondatore e Presidente di SpringBig. Prima di questa nomina, Christopher ha ricoperto il ruolo di Direttore Generale e VP del Software CRM presso WM Technologies, dopo la vendita di successo della sua azienda, Sprout, nel 2021. Inizialmente ricoprirà il ruolo di Presidente fino ad assumere il ruolo di CEO quando Harris si dimetterà il 31 marzo 2025.
L'acquisizione di VICE CRM, che è soggetta a una revisione confermativa consueta, dovrebbe essere completata nelle prossime settimane. L'integrazione mira a migliorare le capacità di marketing performante di SpringBig attraverso la tecnologia IA.
SpringBig Holdings (OTCQX: SBIG) ha anunciado la adquisición de VICE CRM, una plataforma de marketing de rendimiento habilitada por IA, centrada en la optimización del ROI en industrias reguladas. La empresa también nombró al fundador de VICE CRM, Jaret Christopher, como nuevo Director Ejecutivo, con efecto a partir del 1 de abril de 2025.
Christopher, que aporta una amplia experiencia en liderazgo empresarial SaaS, sucederá a Jeffrey Harris, fundador y presidente de SpringBig. Antes de esta nominación, Christopher fue Gerente General y VP de Software CRM en WM Technologies, tras la exitosa venta de su empresa, Sprout, en 2021. Inicialmente, se desempeñará como Presidente hasta asumir el rol de CEO cuando Harris renuncie el 31 de marzo de 2025.
Se espera que la adquisición de VICE CRM, que está sujeta a una revisión confirmatoria habitual, se complete en las próximas semanas. La integración tiene como objetivo mejorar las capacidades de marketing de rendimiento de SpringBig a través de la tecnología de IA.
SpringBig Holdings (OTCQX: SBIG)는 규제 산업에서 ROI 최적화에 중점을 둔 AI 기반 성과 마케팅 플랫폼인 VICE CRM의 인수를 발표했습니다. 이 회사는 또한 VICE CRM의 창립자인 Jaret Christopher를 새로운 CEO로 임명했으며, 이는 2025년 4월 1일부터 효력을 발휘합니다.
Christopher는 광범위한 SaaS 비즈니스 리더십 경험을 가지고 있으며, SpringBig의 창립자이자 의장인 Jeffrey Harris의 후임이 됩니다. 이 임명 이전에 Christopher는 WM Technologies에서 CRM 소프트웨어의 총괄 관리자 및 부사장을 역임했으며, 2021년에 자신의 회사인 Sprout를 성공적으로 매각했습니다. 그는 Harris가 2025년 3월 31일에 사임할 때까지 처음에는 사장직을 맡게 됩니다.
VICE CRM 인수는 일반적인 확인 검토에 따라 진행되며, 향후 몇 주 내에 완료될 것으로 예상됩니다. 통합은 AI 기술을 통해 SpringBig의 성과 마케팅 능력을 향상시키는 것을 목표로 하고 있습니다.
SpringBig Holdings (OTCQX: SBIG) a annoncé l'acquisition de VICE CRM, une plateforme de marketing de performance activée par l'IA, axée sur l'optimisation du ROI dans les secteurs réglementés. L'entreprise a également nommé le fondateur de VICE CRM, Jaret Christopher, comme nouveau Directeur Général, prenant effet le 1er avril 2025.
Christopher, qui apporte une vaste expérience en leadership d'entreprises SaaS, succédera à Jeffrey Harris, le Fondateur et Président de SpringBig. Avant cette nomination, Christopher a été Directeur Général et VP du logiciel CRM chez WM Technologies, après la vente réussie de son entreprise, Sprout, en 2021. Il exercera d'abord la fonction de Président avant d'assumer le rôle de PDG lorsque Harris démissionnera le 31 mars 2025.
L'acquisition de VICE CRM, qui est soumise à une révision confirmatoire habituelle, devrait être finalisée dans les semaines à venir. L'intégration vise à améliorer les capacités de marketing de performance de SpringBig grâce à la technologie IA.
SpringBig Holdings (OTCQX: SBIG) hat die Übernahme von VICE CRM, einer KI-gestützten Performance-Marketing-Plattform, die sich auf die ROI-Optimierung in regulierten Branchen konzentriert, bekannt gegeben. Das Unternehmen hat auch den Gründer von VICE CRM, Jaret Christopher, zum neuen Chief Executive Officer ernannt, der am 1. April 2025 in Kraft tritt.
Christopher bringt umfangreiche Erfahrungen in der Führung von SaaS-Unternehmen mit und wird Jeffrey Harris, den Gründer und Vorsitzenden von SpringBig, nachfolgen. Vor dieser Ernennung war Christopher General Manager und VP für CRM-Software bei WM Technologies, nachdem er sein Unternehmen Sprout im Jahr 2021 erfolgreich verkauft hatte. Zunächst wird er als Präsident fungieren, bevor er die Rolle des CEO übernimmt, wenn Harris am 31. März 2025 zurücktritt.
Die Übernahme von VICE CRM, die einer üblichen Bestätigungsprüfung unterliegt, wird voraussichtlich in den kommenden Wochen abgeschlossen sein. Die Integration zielt darauf ab, die Performance-Marketing-Fähigkeiten von SpringBig durch KI-Technologie zu verbessern.
- Acquisition of AI-enabled marketing platform VICE CRM to enhance technology capabilities
- Appointment of experienced SaaS industry leader with successful exit track record
- Strategic focus on AI integration for marketing platform improvement
- Founder and current CEO Jeffrey Harris stepping down
- Acquisition closing still subject to review and not yet finalized
Insights
Springbig's acquisition of VICE CRM represents a strategic expansion of their technology capabilities, particularly in AI-enabled performance marketing for regulated industries. This move could significantly enhance their value proposition in the cannabis marketing space, where ROI optimization is critical due to regulatory constraints on advertising.
The leadership transition from founder Jeffrey Harris to Jaret Christopher signals a new growth phase for Springbig. Christopher brings valuable credentials as both an entrepreneur with multiple successful exits and specific cannabis industry expertise from his time at WM Technologies following the sale of his previous company, Sprout.
The planned integration of VICE CRM's AI capabilities into Springbig's marketing platform addresses a clear market need for more sophisticated targeting and analytics in the cannabis sector. This technology enhancement could potentially improve customer retention metrics and marketing efficiency for Springbig's client base.
While financial terms weren't disclosed, this acquisition aligns with Springbig's SaaS-focused business model and could accelerate their market position. The board's emphasis on Christopher's history of "shareholder value creation" suggests confidence in his ability to leverage this acquisition for growth. Investors should note the transaction remains subject to final review, with completion expected within several weeks.
This acquisition marks a significant technological pivot for Springbig toward advanced AI-powered marketing solutions. VICE CRM's specialty in performance marketing for regulated industries directly complements Springbig's existing SaaS marketing and loyalty offerings while introducing more sophisticated ROI optimization capabilities.
The incoming CEO's vision to "use AI to elevate Springbig's performance marketing platform" reveals a clear technological direction focused on predictive analytics and automated campaign optimization. This is particularly valuable in cannabis marketing where traditional advertising channels are and optimization is essential.
Christopher's background bridges two critical domains: SaaS business development and cannabis industry knowledge. His experience scaling and successfully exiting Sprout (acquired by WM Technologies) demonstrates proven execution in this exact market segment. The leadership transition appears carefully orchestrated with Christopher joining as President before assuming the CEO role, potentially ensuring operational continuity.
From a competitive standpoint, integrating AI capabilities could provide Springbig meaningful differentiation in the cannabis marketing technology stack. The timing aligns with broader market trends toward AI-driven marketing solutions, potentially allowing Springbig to capture additional market share in this specialized vertical while delivering improved performance metrics for clients.
BOCA RATON, Fla., March 17, 2025 (GLOBE NEWSWIRE) -- SpringBig Holdings, Inc. (“Springbig” or the “Company”) (OTCQX: SBIG), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs, today announced the acquisition of VICE CRM, an AI-enabled performance marketing platform designed to optimize ROI for consumer marketing campaigns in highly regulated industries.
In addition, the Company has appointed VICE CRM founder, Jaret Christopher, as Chief Executive Officer effective April 1, 2025.
Jaret Christopher brings extensive leadership experience in SaaS-based businesses and knowledge of the cannabis market. Most recently, Jaret was General Manager and Vice President, CRM Software at WM Technologies, Inc., a position he held until last year following the sale of Sprout, a CRM and marketing software company he founded, to WM Technologies, Inc. in 2021. Prior to starting Sprout in 2017, Jaret was founder and CEO of multiple SaaS-based technology start-up businesses that he led to successful exits.
As previously announced on January 22, 2025, Jeffrey Harris, the Founder and Chairman of Springbig, will step down as CEO of the Company on March 31, 2025. “I am delighted that Jaret is joining the Company as its CEO to guide the Company through the next phase of growth and development. Jaret brings extensive knowledge of the cannabis market and has an exceptional record of creating shareholder value”, said Jeffrey Harris. Jaret will serve as President of Springbig until Jeffrey Harris steps down, at which point Jaret will be appointed CEO.
Marc Shiffman, lead independent director of the Company, said “I am pleased to welcome Jaret as CEO at Springbig. We are excited to have brought on somebody with a track record of building SaaS companies and shareholder value creation throughout his career. His vision to use AI to elevate Springbig’s performance marketing platform will be a foundational piece in the continuing evolution of the Company.”
The closing of the acquisition of VICE CRM remains subject to customary confirmatory review, and which is anticipated to be completed over next several weeks.
About Springbig
Springbig is a market-leading software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. Springbig offers marketing automation solutions that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, Springbig’s reporting, and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing habits and trends. For more information, visit https://springbig.com/.
Forward Looking Statements
Certain statements contained in this press release constitute “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. The words “will,” “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “outlook,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would,” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events and financial results that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to the closing of the acquisition of VICE CRM, the fact that we have a relatively short operating history in a rapidly evolving industry, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful; that if we do not successfully develop and deploy new software, platform features or services to address the needs of our clients, if we fail to retain our existing clients or acquire new clients, and/or if we fail to expand effectively into new markets, our revenue may decrease and our business may be harmed; and the other risks and uncertainties described under “Risk Factors” of the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission (“SEC”) on April 1, 2024, as well as the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 13, 2024, and other periodic reports filed by the Company from time to time with the SEC. These forward-looking statements involve a number of risks and uncertainties (some of which are beyond the control of Springbig), and other assumptions, which may cause the actual results or performance to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and the Company assumes no obligation and does not intend to update or revise these forward-looking statements other than as required by applicable law. The Company does not give any assurance that it will achieve its expectations.
| Investor Relations Contacts | |
| Claire Bollettieri | Paul Sykes |
| VP of Investor Relations | Chief Financial Officer |
| ir@springbig.com | |
FAQ
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