Welcome to our dedicated page for Sally Beauty Hldgs news (Ticker: SBH), a resource for investors and traders seeking the latest updates and insights on Sally Beauty Hldgs stock.
Sally Beauty Holdings, Inc. (NYSE: SBH) is active in the cosmetics, beauty supplies, and perfume stores industry and regularly issues news updates that reflect its operations as a global seller and distributor of professional beauty supplies. Through its Sally Beauty Supply and Beauty Systems Group businesses, the company focuses on professional hair color, hair care, nails, skin care, and related professional tools and appliances, and its news flow often highlights developments across these categories.
News about Sally Beauty Holdings frequently includes quarterly and full-year financial results, as the company reports consolidated net sales, comparable sales, gross margin, operating earnings, earnings per share, and cash flow from operations. These releases also provide insight into segment performance for Sally Beauty Supply and Beauty Systems Group, as well as updates on non-GAAP measures such as Adjusted Operating Earnings, Adjusted EBITDA, and Free Cash Flow.
Beyond earnings, SBH news items cover strategic initiatives and partnerships. Examples include the Sally Ignited brand refresh for the Sally Beauty retail division, collaborations with marketplace and delivery partners such as DoorDash and other platforms, and expanded data and insights agreements with NielsenIQ (NIQ) to support omnichannel measurement and consumer understanding. The company also issues announcements related to category strategies, such as investing in nails as a strategic growth area, and communications-focused developments like appointing a new public relations agency of record.
Corporate governance and capital allocation updates also appear in the company’s news stream, including board appointments, conference call and webcast announcements, and information about share repurchase program extensions. Investors and followers of SBH can use this news page to review a consolidated view of these earnings updates, strategic announcements, category-focused initiatives, and governance-related disclosures over time.
Sally Beauty Holdings (NYSE: SBH) appointed Adrianne Lee as Senior Vice President and Chief Financial Officer, effective April 28, 2026. Marlo Cormier will depart effective April 11, 2026.
The company reaffirmed its second-quarter and fiscal year 2026 guidance and emphasized continuity while Lee joins from Bed Bath & Beyond with broad retail finance experience.
Sally Beauty (NYSE:SBH) launched on TikTok Shop to expand its marketplace strategy and meet discovery-driven shoppers. The retailer began selling on TikTok Shop on March 10, 2026, with more than 1,000 products expected to roll out in coming weeks and pricing aligned to SallyBeauty.com.
Orders ship from Sally Beauty distribution centers with most fulfilled same day or next business day via FedEx.
Sally Beauty (NYSE: SBH) launches COLORfest, a month-long in-store and online campaign beginning with a free pop-up on Mar. 14, 2026 at The Grove in Los Angeles from 10:00 a.m. to 10:00 p.m. PST. Activities include personalized color analysis, consultations with Sally Experts, branded demos, and product bundles valued at $100*.
COLORfest spotlights exclusive and national brands, offers Licensed Colorists onDemand, and will repeat semiannually as part of Sally Beauty's experiential retail strategy.
Sally Beauty (NASDAQ: SBH) expands its Rooted in Success campaign with a 13-stop HBCU campus tour running through June 2026. The program brings products, education, brand ambassadors, and free pop-up events to students, partnering with Impressions of Beauty and ESSENCE to amplify reach and representation.
Sally Beauty Holdings (NYSE: SBH) reported Q1 fiscal 2026 results for the quarter ended December 31, 2025. Consolidated net sales were $943 million (+0.6%); consolidated comparable sales were flat. Adjusted diluted EPS rose 12% to $0.48 while GAAP diluted EPS fell 22% to $0.45. Cash flow from operations was $93 million, free cash flow $57 million; the company repaid $20 million of term loan B and repurchased $21 million of shares. GAAP gross margin expanded 40 bps to 51.2%; adjusted operating earnings were $80 million. Full‑year adjusted EPS guidance low end raised to $2.02.
Sally Beauty (NYSE: SBH) is launching ion® 24K, a new haircare collection built on TRICHOPOWER™ SCIENCE to address hair damage concerns identified by 40% of US beauty consumers. The line includes four products: Rapid Recovery Peptide Leave-In Hair Treatment (claims to reverse damage in three minutes and retain up to 87% of hair's natural foundation after bleaching), Metal & Mineral Neutralizing Spray, pH Perfector Purifying Shampoo, and Charcoal Detox Shampoo. The company says consumers can save over 60% versus the leading competitor. Ion® 24K is available now in the SALLY app and online at SallyBeauty.com, with in‑store availability beginning February 9, 2026. Sally Beauty also plans an expanded ion tools collection in early spring.
Sally Beauty Holdings (NYSE:SBH) will host a conference call and live webcast on February 9, 2026 at 7:30 a.m. Central Time to discuss first quarter financial results. A press release with the Q1 results is expected to be posted before U.S. markets open on February 9, 2026, on the company's investor relations website.
Participants can access the live webcast via the Investor Relations events page or a third-party host and are asked to join 10 minutes early. Pre-registration is available to receive a dial-in number and unique PIN. A replay of the call will be available on the investor relations website starting after 10:00 a.m. Central Time on February 9, 2026 and will remain accessible through February 9, 2027.
Sally Beauty (NYSE: SBH) reported fourth quarter and full year fiscal 2025 results for the year ended September 30, 2025, with solid cash generation and earnings growth.
Key fiscal 2025 results: consolidated net sales of $3.70B (down 0.4%), consolidated Q4 net sales of $947M (up 1.3%), GAAP diluted EPS of $1.89 (up 32% YoY), adjusted diluted EPS of $1.90 (up 12% YoY), GAAP gross margin 51.6%, cash flow from operations of $275M, and free cash flow of $216M. The company repaid $119M of term loan debt and repurchased $53M of shares in FY25. Fiscal 2026 guidance: net sales $3.71B–$3.77B, adjusted diluted EPS $2.00–$2.10, and free cash flow ≈$200M; long‑term targets through FY28 provided.
Sally Beauty (NYSE: SBH) launched its Holiday Beauty at Home campaign on Nov. 6, 2025, promoting affordable at-home hair, color, and nail solutions with deals through December.
The campaign includes an Ultimate Holiday Shopping Guide, influencer picks, tutorials from Sally Experts, exclusive product highlights (ion Luxe 8-in-1 Airstyler Pro, Nailboo Press On Nails, Beauty Secrets holiday sets), expanded fragrance assortments launching in November, and a partnership as official brand partner of Brandy & Monica's "The Boy is Mine" U.S. Tour.
Sally Beauty (NYSE: SBH) named Creative Media Marketing (CMM PR) as its new public relations agency of record, effective Nov. 3, 2025, to lead communications and PR campaign planning.
The partnership will cover events, partnerships, media relations, and PR-led campaigns to support the retailer's Sally Ignited brand refresh, expanded assortment, customer-focus initiatives, and efforts to amplify leadership across hair color, hair care, and nails in 2026.