Sinclair Launches AMP Sales & Marketing Solutions and AMP Media
Sinclair Broadcast Group has announced two major strategic initiatives: AMP Sales & Marketing Solutions and AMP Media. The first initiative transforms Sinclair's sales division into a unified advertising sales and integrated marketing team, focusing on delivering innovative campaigns across the U.S. The second initiative, AMP Media, will serve as Sinclair's overarching content brand for non-news original content, including podcasts like 'The Triple Option,' 'Throwbacks' and 'Unfiltered Soccer.'
This transformation represents Sinclair's evolution from a traditional broadcast company to a multi-platform media organization. The company plans to unveil a new client-facing landing page and comprehensive media campaign across linear, digital, OTT/CTV, social, and audio platforms to introduce AMP to the market.
Sinclair Broadcast Group ha annunciato due importanti iniziative strategiche: AMP Sales & Marketing Solutions e AMP Media. La prima iniziativa trasforma la divisione vendite di Sinclair in un team unificato di vendite pubblicitarie e marketing integrato, con l'obiettivo di offrire campagne innovative in tutto il territorio statunitense. La seconda iniziativa, AMP Media, fungerà da marchio di contenuti principale di Sinclair per contenuti originali non di notizie, inclusi podcast come 'The Triple Option', 'Throwbacks' e 'Unfiltered Soccer.'
Questa trasformazione rappresenta l'evoluzione di Sinclair da un'azienda tradizionale di trasmissione a un'organizzazione mediática multi-piattaforma. L'azienda prevede di lanciare una nuova pagina di atterraggio per il cliente e una campagna mediatica completa su piattaforme lineari, digitali, OTT/CTV, social e audio per presentare AMP al mercato.
Sinclair Broadcast Group ha anunciado dos importantes iniciativas estratégicas: AMP Sales & Marketing Solutions y AMP Media. La primera iniciativa transforma la división de ventas de Sinclair en un equipo unificado de ventas publicitarias y marketing integrado, centrándose en ofrecer campañas innovadoras en todo Estados Unidos. La segunda iniciativa, AMP Media, servirá como la marca de contenido general de Sinclair para contenido original no noticioso, incluidos podcasts como 'The Triple Option', 'Throwbacks' y 'Unfiltered Soccer.'
Esta transformación representa la evolución de Sinclair de una empresa de transmisión tradicional a una organización mediática multi-plataforma. La compañía planea presentar una nueva página de aterrizaje orientada al cliente y una campaña mediática integral a través de plataformas lineales, digitales, OTT/CTV, sociales y de audio para introducir AMP en el mercado.
Sinclair 방송 그룹은 두 가지 주요 전략적 이니셔티브를 발표했습니다: AMP 판매 및 마케팅 솔루션과 AMP 미디어. 첫 번째 이니셔티브는 Sinclair의 판매 부서를 통합 광고 판매 및 통합 마케팅 팀으로 변모시켜 미국 전역에서 혁신적인 캠페인을 제공하는 데 집중합니다. 두 번째 이니셔티브인 AMP 미디어는 Sinclair의 뉴스가 아닌 원래 콘텐츠에 대한 전반적인 콘텐츠 브랜드로, 'The Triple Option', 'Throwbacks', 'Unfiltered Soccer'와 같은 팟캐스트를 포함합니다.
이 변화는 Sinclair가 전통적인 방송 회사에서 다중 플랫폼 미디어 조직으로 진화하는 것을 나타냅니다. 회사는 AMP를 시장에 소개하기 위해 고객 지향의 새로운 랜딩 페이지와 선형, 디지털, OTT/CTV, 소셜 및 오디오 플랫폼 전반에 걸친 포괄적인 미디어 캠페인을 공개할 계획입니다.
Sinclair Broadcast Group a annoncé deux grandes initiatives stratégiques : AMP Sales & Marketing Solutions et AMP Media. La première initiative transforme la division des ventes de Sinclair en une équipe unifiée de vente publicitaire et de marketing intégré, se concentrant sur la livraison de campagnes innovantes à travers les États-Unis. La deuxième initiative, AMP Media, servira de marque de contenu d'ensemble pour Sinclair pour du contenu original non lié aux nouvelles, y compris des podcasts comme 'The Triple Option', 'Throwbacks' et 'Unfiltered Soccer.'
Cette transformation représente l'évolution de Sinclair d'une entreprise de diffusion traditionnelle vers une organisation médiatique multi-plateforme. L'entreprise prévoit de lancer une nouvelle page d'accueil destinée aux clients et une campagne médiatique globale sur des plateformes linéaires, numériques, OTT/CTV, sociales et audio pour introduire AMP sur le marché.
Sinclair Broadcast Group hat zwei wichtige strategische Initiativen angekündigt: AMP Sales & Marketing Solutions und AMP Media. Die erste Initiative wandelt die Vertriebsabteilung von Sinclair in ein einheitliches Team für Werbeverkäufe und integriertes Marketing um, mit dem Fokus, innovative Kampagnen in den USA anzubieten. Die zweite Initiative, AMP Media, wird als Sinclair's übergeordnete Inhaltsmarke für nicht-nachrichtliche Originalinhalte fungieren, einschließlich Podcasts wie 'The Triple Option', 'Throwbacks' und 'Unfiltered Soccer.'
Diese Transformation stellt Sinclairs Entwicklung von einem traditionellen Rundfunkunternehmen zu einer Multi-Plattform-Medienorganisation dar. Das Unternehmen plant, eine neue kundenorientierte Landing-Page und eine umfassende Medienkampagne über lineare, digitale, OTT/CTV-, Social- und Audio-Plattformen einzuführen, um AMP auf dem Markt zu präsentieren.
- Strategic expansion into integrated marketing and content creation services
- Diversification of revenue streams through multi-platform media offerings
- Enhancement of advertising capabilities through unified sales approach
- None.
A Strategic Evolution of Sales and Content Divisions
Beginning next month, Sinclair’s sales division will become AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the
“This transformation to AMP Sales & Marketing Solutions is more than a rebrand- it’s a strategic evolution designed to empower Sinclair’s sales teams with tools, opportunities, and support to thrive in a changing industry,” said Ryan Moore, SVP and Chief Revenue Officer. “From recruiting and onboarding to training and tools, we are revamping our internal processes to build a stronger, unified team with cutting-edge resources, positioning AMP Sales & Marketing specialists to deliver even greater impact for clients and for their careers.”
In addition, Sinclair is launching AMP Media, which will serve as Sinclair’s overarching content brand, blending industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media will serve as the umbrella for Sinclair’s non-news original content, including podcasts like “The Triple Option,” “Throwbacks” and “Unfiltered Soccer with Landon Donovan and Tim Howard” as well as social verticals, with more exciting developments to come.
“As Sinclair continues its transformation from a traditional broadcast company to a multi-platform media organization, the launch of AMP Sales & Marketing Solutions and AMP Media signals our commitment to reshaping how we engage with consumers and deliver value to clients across all media touchpoints, focusing on One Partner, Endless Possibilities,” said Rob Weisbord, Chief Operating Officer and President of Local Media. “These bold initiatives reflect our ongoing efforts to innovate, drive growth, and enhance our impact across the evolving media ecosystem.”
Sinclair plans to unveil a new client-facing landing page and comprehensive media campaign in the coming weeks to formally introduce AMP to the market. The campaign will include a mix of linear, digital, OTT/CTV, social, audio, and more.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20250116682863/en/
Sinclair - Jessica Bellucci jbellucci-c@sbgtv.com
Source: Sinclair, Inc.
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