Sinclair Expands Broadcast Network Footprint of TBD TV Through Partnership With FOX in Top 10 DMAs
TBD TV Will Be Available on FOX Affiliates in
The expanded agreement positions TBD TV in FOX’s key channel slots in several of the top markets, including the three largest DMAs, adding 22 million total TV households.
TBD TV is the home of big stars and big comedy, with a lineup of ground-breaking, funny franchises. Beginning January 15, TBD TV will be available on the following FOX multicast stations:
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New York , WNYW Channel 5.4 -
Los Angeles , KTTV Channel 11.3 -
Chicago , WFLD Channel 32.4 -
Atlanta , WAGA Channel 5.4 -
Phoenix , KSAZ Channel 10.4
“We are excited to launch TBD TV on 5 powerhouse FOX-owned television stations, including the top three DMAs in the US. This partnership greatly expands TBD TV's reach while securing big-4 network row positions and maintaining Sinclair’s strategic initiative of growing coverage in the largest DMAs,” said Lee Schlazer, SVP, Distribution. “TBD TV is a great fit with FOX’s younger skewing audience, as TBD TV is the second youngest multicast network*.”
TBD TV will deliver “Saturday Night Live” daily to audiences in NY, LA and
The network has benefitted from a continued investment in successful, proven programming, adding iconic franchises to TBD TV’s lineup and improved distribution and channel positions adjacent to all five broadcast networks, which will continue into 2025 and beyond.
TBD TV’s ratings have increased steadily over the past year with the addition of “Saturday Night Live” to the network’s daily lineup. In November, TBD TV achieved its highest ratings month ever, including a
About Sinclair:
Sinclair Inc., (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD. and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
*Nielsen L+SD median age, Total Day (M-F/10am-3am & SS/12pm-3am), 2024
**Nielsen L+SD HH ratings, SNL in NY, LA, Chicago vs Composite, NBC original episodes only, 2024
***Nielsen L+SD P25-54 Imp, Total Day (M-F/10am-3am & SS/12pm-3am), Nov'24 vs Nov'23
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20241217846928/en/
Jessica Bellucci jbellucci-c@sbgtv.com
Source: Sinclair, Inc.
