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Sinclair Expands Broadcast Network Footprint of TBD TV Through Partnership With FOX in Top 10 DMAs

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Sinclair has announced a significant network distribution agreement with FOX Television Stations to expand TBD TV's reach. Starting January 15, 2025, TBD TV will be available on FOX affiliates in five major markets: New York, Los Angeles, Chicago, Atlanta, and Phoenix, adding 22 million TV households to its coverage.

TBD TV, known for comedy programming and being the second youngest multicast network, will feature daily broadcasts of 'Saturday Night Live' in NY, LA, and Chicago, where SNL traditionally performs above NBC's national average. The network has shown strong growth, achieving its highest ratings in November with a 114% year-over-year increase in Total Day ratings for P25-54.

Sinclair ha annunciato un'importante accordo di distribuzione della rete con FOX Television Stations per espandere la portata di TBD TV. A partire dal 15 gennaio 2025, TBD TV sarà disponibile sui canali affiliati a FOX in cinque importanti mercati: New York, Los Angeles, Chicago, Atlanta e Phoenix, aggiungendo 22 milioni di famiglie televisive alla sua copertura.

TBD TV, conosciuta per la sua programmazione comica ed essendo la seconda rete multicast più giovane, presenterà trasmissioni quotidiane di 'Saturday Night Live' a NY, LA e Chicago, dove SNL tradizionalmente supera la media nazionale di NBC. La rete ha mostrato una forte crescita, raggiungendo i suoi punteggi più alti a novembre con un incremento del 114% anno su anno nei rating complessivi per il pubblico di età 25-54 anni.

Sinclair ha anunciado un importante acuerdo de distribución de red con FOX Television Stations para expandir el alcance de TBD TV. A partir del 15 de enero de 2025, TBD TV estará disponible en las afiliadas de FOX en cinco grandes mercados: Nueva York, Los Ángeles, Chicago, Atlanta y Phoenix, añadiendo 22 millones de hogares televisivos a su cobertura.

TBD TV, conocida por su programación de comedia y siendo la segunda red multicast más joven, presentará emisiones diarias de 'Saturday Night Live' en NY, LA y Chicago, donde SNL tradicionalmente supera el promedio nacional de NBC. La red ha mostrado un fuerte crecimiento, alcanzando sus calificaciones más altas en noviembre con un incremento del 114% en comparación con el año anterior en los ratings totales del público de 25 a 54 años.

Sinclair는 TBD TV의 도달 범위를 확장하기 위해 FOX Television Stations와 중요한 네트워크 배급 협정을 발표했습니다. 2025년 1월 15일부터 TBD TV는 뉴욕, 로스앤젤레스, 시카고, 애틀랜타, 피닉스의 5개 주요 시장의 FOX 제휴 채널에서 제공됩니다. 이를 통해 2200만 가구가 추가될 것입니다.

TBD TV는 코미디 프로그램으로 잘 알려져 있으며, 두 번째로 젊은 멀티캐스트 네트워크로, NY, LA 및 시카고에서 'Saturday Night Live'의 일일 방송을 선보일 예정입니다. 여기서 SNL은 전통적으로 NBC의 전국 평균을 초과합니다. 네트워크는 강력한 성장을 보였으며, 25-54세대를 위한 총 일일 시청률에서 전년 대비 114% 증가를 기록한 11월에 가장 높은 시청률을 달성했습니다.

Sinclair a annoncé un accord de distribution de réseau significatif avec FOX Television Stations pour élargir la portée de TBD TV. À partir du 15 janvier 2025, TBD TV sera disponible sur les affiliés FOX dans cinq grands marchés : New York, Los Angeles, Chicago, Atlanta et Phoenix, ajoutant 22 millions de foyers télévisuels à sa couverture.

TBD TV, connue pour sa programmation comique et étant le deuxième réseau multicast le plus jeune, présentera des diffusions quotidiennes de 'Saturday Night Live' à NY, LA et Chicago, où SNL dépasse traditionnellement la moyenne nationale de NBC. Le réseau a montré une forte croissance, atteignant ses plus hauts taux d'audience en novembre avec une augmentation de 114 % par rapport à l'année précédente des audiences totales pour le public de 25 à 54 ans.

Sinclair hat eine bedeutende Netzwerkvertriebsvereinbarung mit FOX Television Stations angekündigt, um die Reichweite von TBD TV zu erweitern. Ab dem 15. Januar 2025 wird TBD TV auf FOX-Affiliates in fünf großen Märkten verfügbar sein: New York, Los Angeles, Chicago, Atlanta und Phoenix, was 22 Millionen TV-Haushalten zusätzliche Abdeckung hinzufügt.

TBD TV, bekannt für sein Comedy-Programm und als das zweitjüngste Multicast-Netzwerk, wird tägliche Übertragungen von 'Saturday Night Live' in NY, LA und Chicago zeigen, wo SNL traditionell über dem nationalen Durchschnitt von NBC liegt. Das Netzwerk hat ein starkes Wachstum gezeigt und erreichte im November mit einem 114%igen Anstieg gegenüber dem Vorjahr bei den Gesamttagesbewertungen für P25-54 die höchsten Einschaltquoten.

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TBD TV Will Be Available on FOX Affiliates in New York, Los Angeles, Chicago, Atlanta, and Phoenix Beginning January 15 Representing 22 Million TV Households

HUNT VALLEY, Md.--(BUSINESS WIRE)-- Sinclair today announced a network distribution agreement with FOX Television Stations to add Sinclair’s free over-the-air national broadcast TV network TBD TV to FOX’s owned and operated affiliates beginning January 15, 2025.

The expanded agreement positions TBD TV in FOX’s key channel slots in several of the top markets, including the three largest DMAs, adding 22 million total TV households.

TBD TV is the home of big stars and big comedy, with a lineup of ground-breaking, funny franchises. Beginning January 15, TBD TV will be available on the following FOX multicast stations:

  • New York, WNYW Channel 5.4
  • Los Angeles, KTTV Channel 11.3
  • Chicago, WFLD Channel 32.4
  • Atlanta, WAGA Channel 5.4
  • Phoenix, KSAZ Channel 10.4

“We are excited to launch TBD TV on 5 powerhouse FOX-owned television stations, including the top three DMAs in the US. This partnership greatly expands TBD TV's reach while securing big-4 network row positions and maintaining Sinclair’s strategic initiative of growing coverage in the largest DMAs,” said Lee Schlazer, SVP, Distribution. “TBD TV is a great fit with FOX’s younger skewing audience, as TBD TV is the second youngest multicast network*.”

TBD TV will deliver “Saturday Night Live” daily to audiences in NY, LA and Chicago, where SNL on NBC is very popular and over delivers the NBC national average by 40%, 22% and 72% respectively**.

The network has benefitted from a continued investment in successful, proven programming, adding iconic franchises to TBD TV’s lineup and improved distribution and channel positions adjacent to all five broadcast networks, which will continue into 2025 and beyond.

TBD TV’s ratings have increased steadily over the past year with the addition of “Saturday Night Live” to the network’s daily lineup. In November, TBD TV achieved its highest ratings month ever, including a 114% year-over-year increase in Total Day ratings for P25-54***.

About Sinclair:

Sinclair Inc., (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD. and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

*Nielsen L+SD median age, Total Day (M-F/10am-3am & SS/12pm-3am), 2024

**Nielsen L+SD HH ratings, SNL in NY, LA, Chicago vs Composite, NBC original episodes only, 2024

***Nielsen L+SD P25-54 Imp, Total Day (M-F/10am-3am & SS/12pm-3am), Nov'24 vs Nov'23

Category: General

Jessica Bellucci jbellucci-c@sbgtv.com

Source: Sinclair, Inc.

FAQ

When will TBD TV launch on FOX stations in major markets?

TBD TV will launch on FOX affiliates in New York, Los Angeles, Chicago, Atlanta, and Phoenix on January 15, 2025.

How many additional TV households will TBD TV reach through the FOX partnership?

The FOX partnership will add 22 million TV households to TBD TV's reach across five major markets.

What was TBD TV's ratings performance in November?

TBD TV achieved its highest ratings month ever in November, with a 114% year-over-year increase in Total Day ratings for the P25-54 demographic.

Which major programming will TBD TV feature in NY, LA, and Chicago?

TBD TV will broadcast 'Saturday Night Live' daily in New York, Los Angeles, and Chicago markets.

What channel positions will TBD TV occupy on FOX stations?

TBD TV will be on Channel 5.4 in New York, 11.3 in Los Angeles, 32.4 in Chicago, 5.4 in Atlanta, and 10.4 in Phoenix.

Sinclair, Inc.

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