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Sinclair Broadcast Group Names Sharon Merrell VP/GM of KBOI and KYUU in Boise, Idaho
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Sinclair Broadcast Group (NASDAQ: SBGI) has appointed Sharon Merrell as VP/GM for its TV stations KBOI (CBS) and KYUU (CW) in Boise, Idaho. Merrell brings experience from her previous roles at WCIA (CBS) and KHQA (CBS), where she led KHQA to win an Edward R. Murrow award for excellence. Sinclair's President, Rob Weisbord, expressed confidence in her ability to contribute to local communities. Merrell, who has a military background and community involvement, stated her commitment to serving viewers and local businesses in Treasure Valley.
Positive
Appointment of Sharon Merrell as VP/GM for KBOI and KYUU, indicating leadership stability.
Merrell's prior success at KHQA, recognized with an Edward R. Murrow award, enhances Sinclair's reputation.
Strong community engagement expected from Merrell, which may foster local partnerships and viewer loyalty.
Negative
None.
BALTIMORE--(BUSINESS WIRE)--
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced Sharon Merrell has been named VP/GM of KBOI (CBS) and KYUU (CW), Sinclair’s television stations in Boise, Idaho.
Merrell joins Sinclair from WCIA (CBS) in Champaign, IL where she was Vice President and General Manager. Previously, Merrell served as General Manager of KHQA (CBS), Sinclair’s Quincy, IL television station. Under her leadership, KHQA received its first Edward R. Murrow award for journalistic excellence and the station further established its position in the marketplace.
“Sharon has a long history of successfully leading local stations, while actively participating in the communities she serves. We are happy she has returned to Sinclair to lead KBOI and KYUU in Boise,” said Rob Weisbord, President of Broadcast and Chief Advertising Revenue Officer for Sinclair.
Said Merrell, “I am both thrilled and honored to be rejoining Sinclair Broadcast Group and leading the talented team in Boise. Serving the viewers, the communities, and the local businesses in the region will continue to be our top priority and an opportunity I will certainly enjoy. And discovering all that Treasure Valley and the surrounding areas have to offer will be an adventure!”
Merrell also held several executive leadership positions at WNTZ (FOX) in Alexandria, LA. She began her career as an Environmental Science Officer and a Preventative Medicine Officer, 1LT for the US Army, 3rd Infantry Division.
Active in the community, Merrell is a board member of the United Way, a member of the National Association of Farm Broadcasters, Management and Sales Council and member of the American Legion. She holds a BS from Northwestern State University with leadership certifications from Dale Carnegie and The Center for Sales Strategy, IMPACT Sales Leadership System.
About Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets, owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.