Amazon Web Services, Ateme, Enensys, ONE Media Technologies, and Sinclair to Demonstrate an ATSC 3.0 Station in the Cloud at NAB 2025
Leading ATSC 3.0 technology providers will showcase a cloud-native NextGen TV demonstration at NAB 2025 in Las Vegas on a special Sinclair broadcast channel. The demonstration highlights a complete cloud-based broadcast system featuring Ateme Titan Live encoder, ENENSYS MediaCast ATSC 3.0 packager, and ENENSYS SmartGate broadcast schedulers/gateways, all deployed within AWS Virtual Private Cloud.
The system will broadcast 4K Advanced HDR content, Sinclair's KSNV Las Vegas programming, and various Sinclair national diginets. This initiative supports the industry's goal of transitioning to ATSC 3.0 and sunsetting ATSC 1.0 in the top 55 markets by February 2028 and industry-wide by February 2030.
The cloud-based solution offers preconfigured broadcast air chains that reduce capital investment and deployment time, while maintaining broadcast-grade quality and reliability through AWS tools and ENENSYS StreamProbe monitoring.
I principali fornitori di tecnologia ATSC 3.0 presenteranno una dimostrazione di NextGen TV nativa nel cloud al NAB 2025 a Las Vegas su un canale speciale di Sinclair. La dimostrazione mette in evidenza un sistema di trasmissione completamente basato su cloud, che include l'encoder Ateme Titan Live, il pacchetto ENENSYS MediaCast ATSC 3.0 e i programmatori/gateway di trasmissione ENENSYS SmartGate, tutti implementati all'interno di AWS Virtual Private Cloud.
Il sistema trasmetterà contenuti 4K Advanced HDR, la programmazione KSNV di Sinclair a Las Vegas e vari diginetwork nazionali di Sinclair. Questa iniziativa supporta l'obiettivo dell'industria di passare all'ATSC 3.0 e di dismettere l'ATSC 1.0 nei primi 55 mercati entro febbraio 2028 e in tutto il settore entro febbraio 2030.
La soluzione basata su cloud offre catene di trasmissione preconfigurate che riducono l'investimento di capitale e il tempo di implementazione, mantenendo al contempo qualità e affidabilità da trasmissione attraverso gli strumenti AWS e il monitoraggio ENENSYS StreamProbe.
Los principales proveedores de tecnología ATSC 3.0 presentarán una demostración de NextGen TV nativa en la nube en NAB 2025 en Las Vegas a través de un canal especial de Sinclair. La demostración destaca un sistema de transmisión completamente basado en la nube que incluye el codificador Ateme Titan Live, el empaquetador ENENSYS MediaCast ATSC 3.0 y los programadores/puertas de enlace de transmisión ENENSYS SmartGate, todos implementados dentro de AWS Virtual Private Cloud.
El sistema transmitirá contenido 4K Advanced HDR, la programación KSNV de Sinclair en Las Vegas y varios diginets nacionales de Sinclair. Esta iniciativa apoya el objetivo de la industria de hacer la transición a ATSC 3.0 y descontinuar ATSC 1.0 en los 55 principales mercados para febrero de 2028 y en toda la industria para febrero de 2030.
La solución basada en la nube ofrece cadenas de transmisión preconfiguradas que reducen la inversión de capital y el tiempo de implementación, manteniendo al mismo tiempo calidad y fiabilidad de transmisión a través de herramientas de AWS y el monitoreo ENENSYS StreamProbe.
주요 ATSC 3.0 기술 제공업체가 NAB 2025에서 라스베이거스의 특별한 Sinclair 방송 채널에서 클라우드 기반의 NextGen TV 시연을 선보입니다. 이 시연은 Ateme Titan Live 인코더, ENENSYS MediaCast ATSC 3.0 패키저, ENENSYS SmartGate 방송 스케줄러/게이트웨이를 포함한 완전한 클라우드 기반 방송 시스템을 강조하며, 모두 AWS Virtual Private Cloud 내에서 배포됩니다.
이 시스템은 4K Advanced HDR 콘텐츠, Sinclair의 KSNV 라스베이거스 프로그램 및 다양한 Sinclair 국가 디지털 네트워크를 방송합니다. 이 이니셔티브는 ATSC 3.0으로의 전환과 2028년 2월까지 상위 55개 시장에서 ATSC 1.0을 종료하고 2030년 2월까지 산업 전반에서 종료하는 목표를 지원합니다.
클라우드 기반 솔루션은 자본 투자 및 배포 시간을 줄이는 사전 구성된 방송 공기를 제공하며, AWS 도구와 ENENSYS StreamProbe 모니터링을 통해 방송 품질과 신뢰성을 유지합니다.
Les principaux fournisseurs de technologie ATSC 3.0 présenteront une démonstration de NextGen TV native dans le cloud lors du NAB 2025 à Las Vegas sur une chaîne de diffusion spéciale de Sinclair. La démonstration met en avant un système de diffusion entièrement basé sur le cloud, comprenant l'encodeur Ateme Titan Live, le packager ENENSYS MediaCast ATSC 3.0 et les planificateurs/gateways de diffusion ENENSYS SmartGate, tous déployés au sein d'AWS Virtual Private Cloud.
Le système diffusera du contenu 4K Advanced HDR, la programmation KSNV de Sinclair à Las Vegas et divers diginets nationaux de Sinclair. Cette initiative soutient l'objectif de l'industrie de passer à l'ATSC 3.0 et de mettre fin à l'ATSC 1.0 dans les 55 principaux marchés d'ici février 2028 et dans l'ensemble de l'industrie d'ici février 2030.
La solution basée sur le cloud propose des chaînes de diffusion préconfigurées qui réduisent l'investissement en capital et le temps de déploiement, tout en maintenant la qualité et la fiabilité de diffusion grâce aux outils AWS et à la surveillance ENENSYS StreamProbe.
Führende ATSC 3.0 Technologieanbieter werden auf der NAB 2025 in Las Vegas eine cloud-native NextGen TV-Demonstration auf einem speziellen Sinclair-Broadcast-Kanal präsentieren. Die Demonstration hebt ein vollständig cloud-basiertes Broadcast-System hervor, das den Ateme Titan Live Encoder, den ENENSYS MediaCast ATSC 3.0 Packager und die ENENSYS SmartGate Broadcast-Planer/Gateways umfasst, die alle innerhalb der AWS Virtual Private Cloud bereitgestellt werden.
Das System wird 4K Advanced HDR-Inhalte, die Programmierung von Sinclair's KSNV Las Vegas und verschiedene nationale Diginets von Sinclair ausstrahlen. Diese Initiative unterstützt das Ziel der Branche, auf ATSC 3.0 umzusteigen und ATSC 1.0 bis Februar 2028 in den 55 größten Märkten und bis Februar 2030 branchenweit abzuschaffen.
Die cloud-basierte Lösung bietet vorkonfigurierte Broadcast-Luftketten, die Investitionskosten und Bereitstellungszeit reduzieren, während sie gleichzeitig Broadcast-Qualität und Zuverlässigkeit durch AWS-Tools und ENENSYS StreamProbe-Überwachung aufrechterhält.
- Cloud implementation reduces capital investment and operational costs
- Scalable infrastructure allows dynamic resource allocation based on demand
- Streamlined workflow optimizes infrastructure costs while maintaining broadcast quality
- Simplified transition path to ATSC 3.0 through preconfigured broadcast chains
- None.
Ordinarily, stations transitioning to ATSC 3.0 must replicate much of their current equipment and operations – including encoders, packagers, schedulers, and more – which must then be configured. With cloud-based broadcasting, stations can acquire preconfigured broadcast air chains that will save capital investment and time – helping to speed a successful transition to ATSC 3.0 and unlock the future of television for viewers and broadcasters.
Sinclair is already running automation and playout from the cloud. Completing the broadcast chain, this demonstration will showcase a cloud-based broadcast system which includes an Ateme Titan Live encoder feeding the ENENSYS MediaCast ATSC 3.0 packager, which in turn feeds ENENSYS SmartGate ATSC 3.0 broadcast schedulers/gateways. All components are implemented in software and their instances are deployed natively within the same AWS Virtual Private Cloud (VPC) leveraging multicast capabilities and utilized natively.
This demonstration highlights the significant efficiencies gained by deploying encoders in the cloud, enabling broadcasters to dynamically scale resources based on demand while reducing on-premises hardware requirements. The configuration uses a single ROUTE signaling server to feed multiple broadcast gateways, creating a streamlined workflow that optimizes infrastructure costs while maintaining broadcast-grade quality and reliability.
The cloud-based system will broadcast an over-the-air lineup of channels, including 4K Advanced HDR content, Sinclair’s KSNV Las Vegas station programming, popular Sinclair national diginets (Comet, CHARGE! TBD/ROAR and The Nest), and AWS' live content originating from the show floor at the
All transmissions will feature Broadcaster Application functionality and Advanced Emergency Alerting functionality. This cloud implementation demonstrates how broadcasters can maintain traditional broadcast reliability while benefiting from the flexibility and scalability of cloud infrastructure.
The overall solution is monitored with the appropriate and dedicated AWS tools and the ENENSYS StreamProbe solution – running within the same AWS environment – for QoS and QoE monitoring, providing centralized global control of these ATSC 3.0 over-the-air signals.
“This collaboration showcases the transformative potential of cloud technology for the ATSC 3.0 broadcast industry,” said Remi Beaudouin, CSO at Ateme. “By leveraging our advanced encoding and packaging solutions in the cloud, broadcasters can achieve greater scalability and operational efficiency while delivering broadcast-quality ATSC 3.0 content to viewers across a range of devices and platforms.”
“ENENSYS is extremely proud to be part of this collaboration demonstrating a full ATSC 3.0 station natively in the AWS cloud,” stated Ralph Bachofen general manager for
“Cloud-based broadcasting will help make it an easy reach to sunset ATSC 1.0 consistent with industry goals,” said Mark Aitken, SVP, Advanced Technology of Sinclair, and President, ONE Media Technologies. “Sunsetting 1.0 and unlocking the full potential of NextGen TV is vital for the industry and our viewers, and cloud-based broadcast airchains make that transition far simpler and faster.”
NAB Show’s Broadcast Engineering and IT Conference will include several sessions on cloud-based broadcasting from these technology partners (all in LVCC West Hall rooms W220-W221):
- “Beyond the Antenna: Cloud-Native Broadcasting with ATSC 3.0 – A Blueprint for the Future of Broadcast Operations,” Saturday, April 5, 1:30pm.
- “ATSC 3.0 and TV 3.0 in the Cloud,” Saturday, April 5, 1:50pm.
- “Cloud Advantages and Problematics for NextGen TV,” Saturday, April 5, 2:10pm.
- “Broadcast Using Cloud and Broadband Technologies: Deployment Challenges and Uses Cases,” Saturday, April 5, 3:20pm.
- “Cloud-Based Advanced Emergency Information (AEI) System for ATSC 3.0 and IP Delivery,” Sunday, April 6, 3:20pm.
About Ateme
Ateme is a global leader in video delivery solutions, providing broadcasters, content providers, and service providers with cutting-edge technologies that deliver high-quality video experiences to audiences worldwide. With a focus on innovation and customer satisfaction, ATEME continues to drive the evolution of video delivery and streaming technologies.
Find out more: www.ateme.com
About ENENSYS Technologies
For more than 20 years, the ENENSYS Technologies Group has been accompanying its international customers in the evolution of uses and technologies. ENENSYS offers highly innovative solutions for efficient content distribution in several ecosystems: Targeted Advertising, Streaming, Terrestrial Broadcasting, Satellite Communications and Critical Communications. With approximately
For more information: www.enensys.com
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD/ROAR, and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20250402956276/en/
Ateme Press Contact:
Dorota Bouskela
Senior Marcom Manager
marcom@ateme.com
ENENSYS contact:
Laurent ROUL
laurent.roul@enensys.com
+33 1 70 72 51 70
Sinclair contact:
Jessica Bellucci
jbellucci-c@sbgtv.com
Source: Sinclair, Inc.
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