Sinclair Announces Renewals of NBC Affiliation Agreements
Sinclair and NBC have announced a comprehensive multi-year renewal of affiliation agreements covering 21 NBC affiliates, reaching nearly 7 million U.S. television households. The agreement encompasses 14 stations directly owned and operated by Sinclair across various markets, including San Antonio, Las Vegas, and Providence.
Additionally, the renewal includes five markets where Sinclair provides services under joint sales or master service agreements through partnerships with Cunningham Broadcasting Group, Deerfield Media, Howard Stirk Holdings, MPS Media, and Roberts Media.
The deal ensures continued broadcast of NBC's programming, including Sunday Night Football, TODAY, and The Irrational, as well as upcoming content like the NBA's return, Saturday Night Live's 50th Anniversary, and the 2026 Winter Olympics.
Sinclair e NBC hanno annunciato un rinnovo complessivo degli accordi di affiliazione per più anni che copre 21 affiliati NBC, raggiungendo quasi 7 milioni di case televisive negli Stati Uniti. L'accordo comprende 14 stazioni di proprietà diretta di Sinclair in vari mercati, tra cui San Antonio, Las Vegas e Providence.
Inoltre, il rinnovo include cinque mercati in cui Sinclair fornisce servizi sotto accordi di vendita congiunta o contratti di servizi principali attraverso partnership con Cunningham Broadcasting Group, Deerfield Media, Howard Stirk Holdings, MPS Media e Roberts Media.
Il contratto garantisce la continuazione della trasmissione dei programmi di NBC, tra cui Sunday Night Football, TODAY e The Irrational, oltre ai prossimi contenuti come il ritorno della NBA, il 50° anniversario di Saturday Night Live e le Olimpiadi invernali del 2026.
Sinclair y NBC han anunciado una renovación integral de acuerdos de afiliación por varios años que cubre 21 afiliados de NBC, alcanzando casi 7 millones de hogares televisivos en EE. UU.. El acuerdo abarca 14 estaciones de propiedad directa de Sinclair en varios mercados, incluyendo San Antonio, Las Vegas y Providence.
Además, la renovación incluye cinco mercados donde Sinclair proporciona servicios bajo acuerdos de ventas conjuntas o contratos de servicio maestro a través de asociaciones con Cunningham Broadcasting Group, Deerfield Media, Howard Stirk Holdings, MPS Media y Roberts Media.
El acuerdo asegura la continuación de la transmisión de la programación de NBC, que incluye Sunday Night Football, TODAY y The Irrational, así como contenido futuro como el regreso de la NBA, el 50 aniversario de Saturday Night Live y los Juegos Olímpicos de invierno de 2026.
신클레어와 NBC는 21개의 NBC 계열사를 포함하는 포괄적인 다년간 제휴 계약 갱신을 발표했으며, 이는 거의 700만 가구의 미국 텔레비전 가정에 도달합니다. 이 계약에는 샌안토니오, 라스베이거스 및 프로비던스를 포함한 다양한 시장에서 신클레어가 직접 소유하고 운영하는 14개 방송국이 포함됩니다.
또한, 갱신에는 Cunningham Broadcasting Group, Deerfield Media, Howard Stirk Holdings, MPS Media 및 Roberts Media와의 파트너십을 통해 신클레어가 공동 판매 또는 마스터 서비스 계약에 따라 서비스를 제공하는 5개 시장이 포함됩니다.
이 거래는 NBC의 프로그래밍 계속 방송할 수 있도록 보장하며, 여기에는 Sunday Night Football, TODAY 및 The Irrational가 포함됩니다. 또한 NBA의 복귀, Saturday Night Live의 50주년 기념 프로그램 및 2026년 동계 올림픽과 같은 향후 콘텐츠도 포함됩니다.
Sinclair et NBC ont annoncé un renouvellement complet des accords d'affiliation sur plusieurs années couvrant 21 affiliés NBC, atteignant près de 7 millions de foyers télévisuels aux États-Unis. L'accord comprend 14 stations directement détenues et exploitées par Sinclair dans divers marchés, notamment San Antonio, Las Vegas et Providence.
De plus, le renouvellement inclut cinq marchés où Sinclair fournit des services en vertu d'accords de vente conjointe ou de contrats de services principaux par le biais de partenariats avec Cunningham Broadcasting Group, Deerfield Media, Howard Stirk Holdings, MPS Media et Roberts Media.
L'accord garantit la poursuite de la diffusion de la programmation de NBC, y compris Sunday Night Football, TODAY et The Irrational, ainsi que des contenus à venir tels que le retour de la NBA, le 50e anniversaire de Saturday Night Live et les Jeux d'hiver de 2026.
Sinclair und NBC haben eine umfassende mehrjährige Erneuerung der Affiliate-Vereinbarungen für 21 NBC-Affiliates angekündigt, die nahezu 7 Millionen US-Fernsehhaushalte erreicht. Die Vereinbarung umfasst 14 von Sinclair direkt betriebene Stationen in verschiedenen Märkten, einschließlich San Antonio, Las Vegas und Providence.
Zusätzlich umfasst die Erneuerung fünf Märkte, in denen Sinclair Dienstleistungen unter gemeinsamen Verkaufs- oder Master-Service-Vereinbarungen in Zusammenarbeit mit Cunningham Broadcasting Group, Deerfield Media, Howard Stirk Holdings, MPS Media und Roberts Media bereitstellt.
Das Geschäft sichert die fortgesetzte Ausstrahlung von NBCs Programmen, einschließlich Sunday Night Football, TODAY und The Irrational sowie von kommenden Inhalten wie der Rückkehr der NBA, dem 50. Jubiläum von Saturday Night Live und den Olympischen Winterspielen 2026.
- Secured multi-year renewal agreements for all 21 NBC affiliate stations
- Maintains access to 7 million U.S. TV households across multiple markets
- Ensures continued broadcast rights for high-value NBC content including sports and entertainment programming
- None.
Insights
The renewal of NBC affiliation agreements across 21 stations represents a important strategic move for Sinclair Broadcasting Group. These affiliations, reaching 7 million U.S. TV households, secure stable revenue streams through retransmission fees and advertising opportunities. The multi-year nature of these agreements provides predictable cash flow visibility, essential for investor confidence.
The deal's significance extends beyond mere numbers - it includes major markets like San Antonio and Las Vegas, plus strategic mid-sized markets. This diverse geographic footprint helps hedge against regional economic fluctuations. The timing aligns perfectly with NBC's upcoming premium content pipeline, including the 2026 Winter Olympics and NBA broadcasts, which typically command premium advertising rates.
Think of these affiliate agreements as long-term lease contracts in prime retail locations - they secure Sinclair's position in valuable media markets while providing guaranteed access to high-value content that attracts both viewers and advertisers. For investors, this represents reduced operational risk and enhanced revenue stability in an increasingly competitive media landscape.
The renewal's financial implications are substantial for Sinclair's business model. While specific terms aren't disclosed, these agreements typically involve revenue-sharing mechanisms for retransmission fees - a critical revenue stream that's been growing industry-wide. Historical data suggests local TV affiliate agreements generally contribute 30-40% of a station group's total revenue.
The timing is particularly strategic given Sinclair's recent financial positioning. With a market cap of
The inclusion of partner stations under various service agreements (JSAs and MSAs) adds another layer of revenue through management fees, creating multiple income streams from these arrangements. This diversified approach to station ownership and management optimizes capital efficiency while maintaining market presence.
Multi-Year Deals Span 21 NBC Affiliates, Serving Nearly 7 Million US Television Households
The agreement consists of renewals for the following NBC affiliates: WOAI/
The NBC affiliations were also renewed by Sinclair partners in five markets that Sinclair provides sales and other services to under a joint sales agreement or master service agreement: Cunningham Broadcasting Group, the licensee of KRNV/
“These agreements reflect the mutual value and shared success between Sinclair and NBC,” said Will Bell, SVP, Head of Distribution and Network Relations, Sinclair. “It underscores the strength of our partnership and the unique role our stations play in delivering compelling content, trusted journalism, and vital services to local communities. We look forward to continuing to build on this legacy with NBC in the years ahead.”
“We look forward to continuing our decades-long partnership with Sinclair, bringing viewers leading programming like Sunday Night Football, TODAY and The Irrational,” said Phil Martzolf, President, Affiliate Relations, NBCUniversal. “NBC’s future is bright as we look towards the return of the NBA, Saturday Night Live’s 50thAnniversary, the 2026 Winter Olympics and more, lending great opportunities for us to work even closer with our affiliate partners.”
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo,
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115028050/en/
Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com
NBC Universal: Pat Bunting, Pat.Bunting@nbcuni.com
Source: Sinclair, Inc.
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