Sinclair and IIT Bombay Sign MoU for Next Generation Wireless Broadcast-to-Everything (B2X) Research

Rhea-AI Summary

Sinclair Inc (SBGI) and the Indian Institute of Technology Bombay have signed a Memorandum of Understanding to collaborate on wireless broadcast technology development, focusing on ATSC 3.0 standard enhancements for Broadcast-to-Everything (B2X) applications. The partnership aims to advance capabilities in traffic management, 5G network integration, spectrum utilization, and low-latency datacasting. With India's large mobile and TV market, B2X technology promises to address network congestion and improve service quality. The collaboration will contribute to emergency management, remote education, agricultural techniques, and AI-based broadcasting applications.

Positive

• Strategic expansion into India's massive market with over 1 billion mobile subscribers and 250 million TV households
• Potential technological advancement through collaboration with a prestigious research institution
• Development of new revenue streams through B2X applications and services

Negative

• None.

Insights

Tech Expert

This collaboration between Sinclair and IIT Bombay marks a significant step in advancing broadcast technology, particularly in the B2X (Broadcast-to-Everything) space. The partnership focuses on enhancing ATSC 3.0 standards, which could revolutionize how content and data are distributed across networks. The key technological advantages include improved spectrum efficiency, low-latency datacasting and better battery life for mobile devices.

The potential market impact is substantial, especially considering India's massive scale with over 1 billion mobile subscribers and 250 million TV households. Brazil's recent adoption of ATSC 3.0 adds momentum to this standard's global acceptance. However, implementation challenges and competition from existing technologies could affect the timeline for widespread adoption.

Market Research Analyst

This strategic partnership positions Sinclair (SBGI) favorably in the evolving broadcast technology landscape. The collaboration with IIT Bombay, ranked among the top 150 universities globally, provides credibility and technical expertise for developing next-generation broadcast standards. The market opportunity is significant, particularly in emerging markets like India where infrastructure development and digital transformation are priorities.

The focus on B2X technology could create new revenue streams through enhanced mobile services, data distribution and IoT applications. This positions Sinclair ahead of competitors in the broadcast technology space and could lead to valuable intellectual property development. However, investors should note that the financial impact may take several years to materialize as standards development and implementation typically have long development cycles.

BALTIMORE & MUMBAI, India--(BUSINESS WIRE)-- Sinclair, Inc. and the Indian Institute of Technology Bombay (IIT Bombay) have signed a Memorandum of Understanding (MoU) for collaboration of technology and standards development in wireless broadcast services over next generation telecom and broadcast networks.

Research efforts will focus on enhancements to the international ATSC 3.0 wireless broadcast standard for a variety of mobile, television and other fixed applications that can benefit India and the world. New capabilities of ATSC 3.0 will advance Broadcast-to-Everything (B2X) use cases to provide dynamic traffic management and fast interworking with 5G networks, efficient spectrum utilization, low-latency datacasting, edge content distribution and improved battery life for smartphones, featurephones, wearables and IoT devices.

IIT Bombay will also contribute directly to the B2X release standardization work under way as a member of ATSC.

India has over 1 billion mobile subscribers, almost 250 million TV households, high per capita mobile data consumption and proliferation of live news, sports and popular linear TV and radio channels. B2X will help relieve network congestion, provide a high quality of service for concurrent and popular content, and promote sustainability. B2X further improves upon Direct-to-Mobile (D2M), extending broadcast into the IMT-2030 (6G) ecosystem.

In the long term, B2X will drive progress in emergency and disaster management, remote education and skilling, advanced agricultural techniques, service resilience, augmentation of satellite positioning and timing, vehicular communications and open AI-based applications for broadcasting and datacasting.

Professor Shireesh Kedare, Director of IIT Bombay, said, “We are excited to partner with Sinclair in wireless telecom transformation and promote academic excellence, joint projects, and joint intellectual property development including Make in India initiatives to drive B2X adoption in India. It touches IIT Bombay’s mission to address the needs of society and country at large and develop technologies and products that improve the quality of life for both urban and rural population.”

Chris Ripley, President and CEO, Sinclair, Inc., said, “We consider the collaboration work with IIT Bombay to be of the utmost importance in establishing ATSC 3.0-based B2X as the preferred technology for broadcasting and multicasting for diverse applications, not just in India, but ultimately across the globe. Sinclair is proud to have IIT Bombay reinforce our foundational role in advancing next generation broadcast.”

Mark Aitken, Senior Vice President, Sinclair, Inc. and the guiding architect of the ATSC 3.0 standard, said, “ATSC 3.0’s high bandwidth efficiency, and time and frequency interleaving features make it undisputedly the best mobile broadcast standard. ATSC 3.0 also stands alone with its bootstrap 'blanking' feature that facilitates the introduction of B2X release enhancements without disrupting the operation of earlier releases.”

Madeleine Noland, President of ATSC, said, “Telecom networks focus on unicast (one-to-one) communications, while B2X adds ATSC 3.0’s high performance broadcast (one-to-many) distribution aligned with mobile specifications. ATSC applauds Sinclair’s and IIT Bombay’s participation in B2X standards and technology development, which has the potential to revolutionize data distribution efficiency across multiple networks. IIT Bombay joins other world class academic and research institutions as ATSC’s newest member.”

Shashi Shekhar Vempati, former CEO Prasar Bharati, IIT Bombay alum, and member of the ATSC Business Advisory Council, said, “The recent decision by Brazil to adopt the ATSC 3.0 standard for broadcast services, based on extensive testing of multiple systems, paves the way for B2X to further advance the standard’s broadcast resilience for the greater public good. This collaboration furthers the developmental goals of a Viksit Bharat (Developed Bharat) as envisioned by Prime Minister Narendra Modi.”

About IIT Bombay

Indian Institute of Technology Bombay (iitb.ac.in), set up in 1958 as the second IIT, is recognized worldwide as a leader in the field of engineering education and research. The Institute was granted the status of ‘Institution of Eminence’ by the Ministry of Education (the then Ministry of Human Resources Development) on July 9, 2018. IIT Bombay is reputed for the quality of its faculty and the outstanding caliber of students graduating from its undergraduate and postgraduate programs. The Institute has 16 academic departments, 31 (Centres/ Programmes/ Academic facilities), three schools and four Interdisciplinary programs. Over the last six decades, more than 70,000 engineers and scientists have graduated from the Institute. It is served by more than 715 faculty members, considered not only amongst the best within the country but also highly recognized in the world for achievements in the field of education and research. IIT Bombay is not only amongst the best in the country but also highly recognized in the world for achievements in the field of education and research. On June 28, 2023, IIT Bombay has been ranked first in India and 149th globally in Engineering and Technology by the Quacquarelli Symonds (QS). For the first time, the Institute broke into the top 150 universities in the QS World University Ranking 2024.

About Sinclair/One Media Technologies

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local broadcast television, including news and sports. Sinclair’s Hunt Valley-based ONE Media Technology subsidiary has the vision to build and globally deploy innovative “Next Generation” platforms and technologies for wireless broadcast of enhanced video, data, and nationally important services. Sinclair and ONE Media Technologies regularly use their websites as key sources of company information which can be accessed at www.sbgi.net and www.onemediallc.com respectively.

Category: General

View source version on businesswire.com: https://www.businesswire.com/news/home/20241108935440/en/

IIT Bombay: Publications and Press Release Office prooffice@iitb.ac.in

Sinclair/ONE Media Technologies: Jessica Bellucci jbellucci-c@sbgtv.com

Source: Sinclair, Inc.

FAQ

What is the purpose of Sinclair's (SBGI) partnership with IIT Bombay?

The partnership aims to develop and enhance ATSC 3.0 wireless broadcast standard for Broadcast-to-Everything (B2X) applications, focusing on traffic management, 5G network integration, and efficient spectrum utilization.

How many mobile subscribers and TV households can Sinclair (SBGI) reach through this Indian market expansion?

Through this expansion, Sinclair can potentially reach over 1 billion mobile subscribers and almost 250 million TV households in India.

What are the key applications of B2X technology that Sinclair (SBGI) is developing?

B2X technology will be used for emergency management, remote education, agricultural techniques, service resilience, vehicular communications, and AI-based broadcasting applications.