PBS Reno and Sinclair Launch KNPB-VC, ATSC 3.0 Virtual Channel 5-11
PBS Reno and Sinclair Broadcast Group (NASDAQ: SBGI) have launched KNPB-VC, a new virtual ATSC 3.0 channel broadcasting on virtual channel 5-11. The channel offers enhanced viewing features including Advanced HDR by Technicolor and mirrors PBS Reno's main channel 5-1 programming.
The NEXTGEN TV technology combines over-the-air broadcasting with internet capabilities, delivering higher-quality video, immersive audio, improved accessibility through closed captions, and interactive program guides. Viewers with NEXTGEN-enabled televisions can access the channel through their programming guide, though they may need to rescan their TVs to access KNPB-VC.
This launch represents the third implementation of Sinclair's agreement with America's Public Television Stations (APTS) to provide free carriage of APTS member stations in markets where Sinclair has deployed NEXTGEN Broadcast Service.
PBS Reno e Sinclair Broadcast Group (NASDAQ: SBGI) hanno lanciato KNPB-VC, un nuovo canale virtuale ATSC 3.0 che trasmette sul canale virtuale 5-11. Il canale offre funzionalità di visione avanzate tra cui l'Advanced HDR di Technicolor e riflette la programmazione principale del canale 5-1 di PBS Reno.
La tecnologia NEXTGEN TV combina la trasmissione via etere con capacità internet, offrendo video di qualità superiore, audio immersivo, accessibilità migliorata grazie ai sottotitoli e guide ai programmi interattive. Gli spettatori con televisori abilitati NEXTGEN possono accedere al canale tramite la loro guida alla programmazione, sebbene potrebbero dover riscanalizzare i loro televisori per accedere a KNPB-VC.
Questa iniziativa rappresenta la terza attuazione dell'accordo di Sinclair con le Stazioni Pubbliche Televisive Americane (APTS) per fornire operazioni gratuite delle stazioni membri APTS nei mercati dove Sinclair ha implementato il Servizio di Broadcast NEXTGEN.
PBS Reno y Sinclair Broadcast Group (NASDAQ: SBGI) han lanzado KNPB-VC, un nuevo canal virtual ATSC 3.0 que transmite en el canal virtual 5-11. El canal ofrece características de visualización mejoradas, incluyendo Advanced HDR de Technicolor, y refleja la programación del canal principal 5-1 de PBS Reno.
La tecnología NEXTGEN TV combina la transmisión terrestre con capacidades de internet, ofreciendo video de mayor calidad, audio envolvente, mejor accesibilidad a través de subtítulos cerrados y guías de programas interactivas. Los espectadores con televisores habilitados para NEXTGEN pueden acceder al canal a través de su guía de programación, aunque pueden necesitar volver a escanear sus televisores para acceder a KNPB-VC.
Este lanzamiento representa la tercera implementación del acuerdo de Sinclair con las Estaciones de Televisión Pública de América (APTS) para proporcionar transmisión gratuita de las estaciones miembros de APTS en los mercados donde Sinclair ha desplegado el Servicio de Transmisión NEXTGEN.
PBS Reno와 Sinclair Broadcast Group (NASDAQ: SBGI)는 가상 채널 5-11에서 방송되는 새로운 ATSC 3.0 가상 채널 KNPB-VC를 출시했습니다. 이 채널은 Technicolor의 Advanced HDR을 포함한 향상된 시청 기능을 제공하며 PBS Reno의 주요 채널인 5-1의 프로그램을 반영합니다.
NEXTGEN TV 기술은 지상파 방송과 인터넷 기능을 결합하여 더 높은 품질의 비디오, 몰입형 오디오, 자막을 통한 접근성 향상 및 인터랙티브 프로그램 가이드를 제공합니다. NEXTGEN 지원 텔레비전이 있는 시청자는 프로그램 가이를 통해 채널에 접속할 수 있지만, KNPB-VC에 접근하기 위해 TV 스캔을 다시 해야 할 수도 있습니다.
이번 출시로 Sinclair가 미국 공공 방송국(APTS)과 맺은 계약의 세 번째 구현이 이루어진 것입니다. 이 계약은 Sinclair가 NEXTGEN 방송 서비스를 배포한 시장에서 APTS 회원 방송국의 무료 방송을 제공합니다.
PBS Reno et Sinclair Broadcast Group (NASDAQ: SBGI) ont lancé KNPB-VC, une nouvelle chaîne virtuelle ATSC 3.0 qui diffuse sur le canal virtuel 5-11. La chaîne offre des fonctionnalités de visionnage améliorées, notamment l'Advanced HDR de Technicolor, et reflète la programmation de la chaîne principale 5-1 de PBS Reno.
La technologie NEXTGEN TV combine la diffusion hertzienne avec des capacités Internet, offrant une vidéo de qualité supérieure, un audio immersif, un accès amélioré grâce aux sous-titres et des guides de programmes interactifs. Les téléspectateurs équipés de téléviseurs compatibles NEXTGEN peuvent accéder à la chaîne via leur guide de programme, bien qu'ils puissent avoir besoin de rescanner leurs téléviseurs pour accéder à KNPB-VC.
Lancement représente la troisième mise en œuvre de l'accord de Sinclair avec les Stations de Télévision Publique d'Amérique (APTS) pour fournir une diffusion gratuite des stations membres de l'APTS sur les marchés où Sinclair a déployé le Service de Diffusion NEXTGEN.
PBS Reno und Sinclair Broadcast Group (NASDAQ: SBGI) haben KNPB-VC, einen neuen virtuellen ATSC 3.0-Kanal, der im virtuellen Kanal 5-11 sendet, gestartet. Der Kanal bietet verbesserte Sehleistungen, einschließlich Advanced HDR von Technicolor, und spiegelt die Programmierung des Hauptkanals 5-1 von PBS Reno wider.
Die NEXTGEN TV-Technologie kombiniert terrestrische Ausstrahlung mit Internetfunktionen und bietet qualitativ hochwertigeres Video, immersiven Audio, verbesserte Barrierefreiheit durch Untertitel und interaktive Programmführer. Zuschauer mit NEXTGEN-fähigen Fernsehern können über ihren Programmführer auf den Kanal zugreifen, müssen jedoch möglicherweise ihre Fernseher neu scannen, um KNPB-VC zu empfangen.
Dieser Launch stellt die dritte Umsetzung von Sinclairs Vereinbarung mit den America's Public Television Stations (APTS) dar, um eine kostenlose Übertragung der APTS-Mitgliedsstationen in Märkten bereitzustellen, in denen Sinclair den NEXTGEN Broadcast Service eingeführt hat.
- Expansion of NEXTGEN TV service footprint with third market implementation
- Strategic partnership with PBS stations enhancing market presence
- Technology advancement offering improved viewing experience
- initial audience reach due to requirement for NEXTGEN-enabled TVs
- Additional viewer action required (TV rescanning) for channel access
Insights
The launch of KNPB-VC represents a strategic but incremental advancement in Sinclair's NEXTGEN TV rollout. While technologically progressive, implementing ATSC 3.0 capabilities through virtual channels is primarily about future-proofing rather than immediate revenue generation. The partnership with PBS Reno demonstrates Sinclair's commitment to expanding its NEXTGEN TV footprint, but the immediate financial impact is minimal.
The technical implementation leverages Advanced HDR by Technicolor, which provides superior picture quality and positions Sinclair well for future digital advertising opportunities. However, the current penetration of NEXTGEN-enabled TVs in households means the short-term viewer impact will be restricted. The infrastructure investment aligns with industry trends toward hybrid broadcast-broadband delivery models, but monetization remains a long-term play.
For investors, this represents continued execution of Sinclair's digital transformation strategy, though the revenue impact will likely be negligible in the near term. The free carriage agreement with APTS member stations suggests this is more about building ecosystem presence than immediate financial returns.
The programming on KNPB-VC mirrors that of PBS Reno’s main channel 5-1, while providing enhanced accessibility for those with NEXTGEN-enabled televisions.
Virtual ATSC 3.0 channels are transmissions that provide programming directly over-the-air to smart TVs using the NEXTGEN broadcast data channel capacity of a host broadcaster. Viewers with NEXTGEN TVs can view and select KNPB-VC in their programming guide and access the channel seamlessly over the internet.
ATSC 3.0, also known as NEXTGEN TV, combines over-the-air broadcasting with internet technology to deliver:
- Higher-quality video with Advanced HDR by Technicolor
- Immersive audio for a cinematic experience
- Improved accessibility through closed captions and interactive program guides
- Future-ready technology enabling personalized viewing experiences
Viewers may need to rescan their TVs to access the new channel and begin watching KNPB-VC. To do this, viewers should look for a “Channel Scan” or “Auto-Tune” function in their settings menu.
PBS
Sinclair and America’s Public Television Stations (APTS) previously announced that Sinclair would provide carriage of APTS member stations for free in markets where Sinclair has deployed NEXTGEN Broadcast Service (ATSC 3.0) and a public television station has not. This launch is the third in the nation under this unique, forward-looking arrangement.
Kurt Mische, President and CEO of PBS Reno said, “We are pleased to partner with our broadcast colleagues at Sinclair to make this innovative technology available in our region. Now, viewers throughout our 75,000 square mile coverage area will be able to utilize this new technology to enhance their viewing experience. This is yet another way PBS Reno is expanding our service to our region.”
Kate Riley, President and CEO of APTS, said, “We congratulate PBS Reno and Sinclair on this new virtual ATSC 3.0 channel. This partnership will deliver the NEXTGEN Broadcast Service to more public television viewers and enhance the local public television services that the
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Broadcast, said, “We are excited to continue to work with our public broadcasting partners to demonstrate the power of NEXTGEN TV. Public and commercial broadcasters continue to work together to advance the deployment of this technology and better serve viewers.”
About PBS Reno
As of November 2024, PBS Reno is enjoyed by more than 540,000 monthly viewers in northern and central
About Sinclair Broadcast Group
Sinclair Broadcast Group is a subsidiary of Sinclair Inc., (Nasdaq: SBGI) a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About America’s Public Television Stations
America's Public Television Stations (APTS) is a nonprofit membership organization ensuring a strong and financially sound public television system and helping member stations provide essential public services in education, public safety and community connections to their local areas and the American people. For more information, visit www.apts.org.
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121600682/en/
Media contacts:
Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com
PBS
Source: Sinclair, Inc.
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