Sangoma Launches the Pinnacle Partner Program, Reinforcing 100% Commitment to the Channel
Sangoma Technologies (TSX: STC; Nasdaq: SANG) has launched its new Pinnacle Partner Program, emphasizing its complete commitment to channel partnerships. The program offers partners and agents enhanced benefits including dedicated in-market support structure (CREWS), quoting concierge desk, tier-based promotions and SPIFFs, and marketing benefits based on tiering.
The initiative, announced by Chief Revenue Officer Monica Walton and US Channel Chief Susan Leveritt, aims to foster joint growth through simplified processes and responsive support. The program includes C-level investment in quarterly business planning and reviews, with a virtual launch event scheduled for November 12th.
Sangoma Technologies (TSX: STC; Nasdaq: SANG) ha lanciato il nuovo Pinnacle Partner Program, sottolineando il suo completo impegno verso le partnership con i canali. Il programma offre ai partner e agli agenti vantaggi migliorati, inclusa una struttura di supporto dedicata sul mercato (CREWS), un servizio concierge per le quotazioni, promozioni basate sui livelli e SPIFF, e vantaggi di marketing in base ai livelli.
L'iniziativa, annunciata dal Chief Revenue Officer Monica Walton e dal Chief Channel degli Stati Uniti Susan Leveritt, mira a promuovere una crescita congiunta attraverso processi semplificati e supporto reattivo. Il programma prevede investimenti a livello C nella pianificazione e revisione aziendale trimestrale, con un evento di lancio virtuale programmato per il 12 novembre.
Sangoma Technologies (TSX: STC; Nasdaq: SANG) ha lanzado su nuevo Pinnacle Partner Program, destacando su completo compromiso con las asociaciones de canal. El programa ofrece a los socios y agentes beneficios mejorados, incluyendo una estructura de soporte dedicada en el mercado (CREWS), un servicio de conserjería para cotizaciones, promociones basadas en niveles y SPIFF, y beneficios de marketing en función de los niveles.
La iniciativa, anunciada por la Directora de Ingresos Monica Walton y la Jefa de Canal de EE. UU. Susan Leveritt, tiene como objetivo fomentar el crecimiento conjunto a través de procesos simplificados y soporte receptivo. El programa incluye inversión a nivel C en la planificación y revisión de negocios trimestrales, con un evento de lanzamiento virtual programado para el 12 de noviembre.
상고마 기술 (TSX: STC; Nasdaq: SANG)가 새로운 피나클 파트너 프로그램을 출시하며 채널 파트너십에 대한 완전한 헌신을 강조했습니다. 이 프로그램은 파트너와 에이전트에게 시장 지원 구조(CREWS), 견적 컨시어지 데스크, 등급별 프로모션과 SPIFF, 등급에 따른 마케팅 혜택 등을 포함한 강화된 혜택을 제공합니다.
이 이니셔티브는 최고 수익 책임자 모니카 월턴과 미국 채널 책임자 수잔 레버릿에 의해 발표되었으며, 간소화된 프로세스와 즉각적인 지원을 통해 공동 성장을 촉진하는 것을 목표로 합니다. 프로그램에는 분기별 비즈니스 계획 및 검토에 대한 C-레벨 투자가 포함되며, 11월 12일 가상 출시 이벤트가 예정되어 있습니다.
Sangoma Technologies (TSX: STC; Nasdaq: SANG) a lancé son nouveau Pinnacle Partner Program, soulignant ainsi son engagement total envers les partenariats canal. Le programme offre aux partenaires et agents des avantages améliorés, y compris une structure de support dédiée sur le marché (CREWS), un service de conciergerie pour les devis, des promotions par niveaux et des SPIFF, ainsi que des avantages marketing basés sur ces niveaux.
L'initiative, annoncée par la Directrice des Revenus Monica Walton et la Responsable des Canaux aux États-Unis Susan Leveritt, vise à favoriser une croissance conjointe grâce à des processus simplifiés et un soutien réactif. Le programme comprend des investissements au niveau C dans la planification et les revues commerciales trimestrielles, avec un événement de lancement virtuel prévu pour le 12 novembre.
Sangoma Technologies (TSX: STC; Nasdaq: SANG) hat sein neues Pinnacle Partner Program ins Leben gerufen und betont damit sein umfassendes Engagement für Kanalpartnerschaften. Das Programm bietet Partnern und Agenten verbesserte Vorteile, einschließlich einer dedizierten Unterstützung vor Ort (CREWS), einem Concierge-Service für Angebote, tierbasierte Promotionen und SPIFFs sowie Marketingvorteile basierend auf den Stufen.
Die Initiative, die von Chief Revenue Officer Monica Walton und US Channel Chief Susan Leveritt angekündigt wurde, zielt darauf ab, gemeinsames Wachstum durch vereinfachte Prozesse und reaktionsschnellen Support zu fördern. Das Programm umfasst Investitionen auf C-Ebene in die vierteljährliche Geschäftsplanung und -überprüfungen, mit einer virtuellen Auftaktveranstaltung, die für den 12. November geplant ist.
- Launch of comprehensive channel partner program indicating strong focus on sales channel development
- Implementation of structured support system with dedicated resources
- Introduction of tier-based incentives and rewards program
- None.
Insights
The launch of Sangoma's Pinnacle Partner Program, while strategically important for the company's channel relationships, does not constitute market-moving news that would significantly impact investor decisions. The program's features - including dedicated support, quoting services and tiered benefits - are standard industry practices rather than revolutionary innovations. While this initiative may strengthen Sangoma's sales channels long-term, it lacks immediate financial impact metrics or revenue projections that would make it materially significant for investors.
Sangoma's New Program Provides Revolutionary Benefits for Partners and Agents to Foster Joint Growth
"I'm excited about the launch of our new partner program. It highlights our full commitment to the channel,” said Monica Walton, Chief Revenue Officer at Sangoma. “This program will be simplified, highly responsive, and packed with great incentives and fun rewards. We can’t wait to see where it takes us and, most importantly, to help us drive joint growth with our partners."
Officially launched today, the Pinnacle Partner Program offers a tailored suite of benefits, including new incentives, access to premium tools, and dedicated resources, to ensure that partners are equipped for success every step of the way. Set against the “pinnacle” theme, this program embodies the journey to the summit of partnership success.
Benefits of Sangoma’s Pinnacle Partner Program include:
- Dedicated In-Market Support Structure (CREWS)
- Quoting Concierge Desk
- Tier-Based Promotions and SPIFFs
- Marketing Benefits Based on Tiering
- C-Level Investment in Quarterly Business Planning/Reviews
"Sangoma's launch of the Pinnacle Partner Program is an exciting next step as we progress our strategic evolution at Sangoma. We are
Join us for the unveiling of the Pinnacle Partner Program at a virtual event on Tuesday, November 12th, at 1:30 PM EST. Join us to learn more about the program.
Please register here.
ABOUT SANGOMA
Sangoma (TSX: STC; Nasdaq: SANG) is a leading business communications platform provider with solutions that include its award-winning UCaaS, CCaaS, CPaaS, and Trunking technologies. The enterprise-grade communications suite is developed in-house; available for cloud, hybrid, or on-premises deployments. Additionally, Sangoma’s integrated approach provides managed services for connectivity, network, and security.
A trusted communications partner with over 40 years on the market, Sangoma has over 2.7 million UC seats across a diversified base of over 100,000 customers. Sangoma has been recognized for ten years running in the Gartner UCaaS Magic Quadrant.
As the primary developer and sponsor of the open source Asterisk and FreePBX projects, Sangoma is determined to continuously drive innovation in communication technology.
For more information, visit www.sangoma.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112950596/en/
Source: Sangoma Technologies Corporation
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