Salem Media Group Announces the Appointment of Brad Parscale as Chief Strategy Officer
Salem Media Group (OTCQX: SALM) has appointed Brad Parscale as Chief Strategy Officer. Parscale, known for his role as Digital & Media Director in Donald Trump's 2016 campaign and Campaign Manager in 2020, brings extensive experience in digital marketing and online strategy. His platforms, Campaign Nucleus and EyesOver, were key to Trump's 2024 presidential victory.
In his new role, Parscale will contribute his expertise in digital initiatives, technical insight, and political experience to Salem's mission. CEO David Santrella expressed enthusiasm about Parscale's appointment, citing his digital marketing experience and connections within conservative media. Parscale, who has recently undergone a faith transformation, will focus on expanding distribution channels and implementing new technologies to enhance Salem's content delivery.
Salem Media Group (OTCQX: SALM) ha nominato Brad Parscale come Chief Strategy Officer. Parscale, noto per il suo ruolo di Direttore Digitale e Media nella campagna di Donald Trump nel 2016 e di Campaign Manager nel 2020, porta con sé una vasta esperienza in marketing digitale e strategia online. Le sue piattaforme, Campaign Nucleus ed EyesOver, sono state fondamentali per la vittoria presidenziale di Trump nel 2024.
In questo nuovo ruolo, Parscale contribuirà con la sua esperienza in iniziative digitali, approfondimenti tecnici ed esperienza politica alla missione di Salem. Il CEO David Santrella ha espresso entusiasmo per la nomina di Parscale, citando la sua esperienza nel marketing digitale e i legami nella stampa conservatrice. Parscale, che ha recentemente attraversato una trasformazione spirituale, si concentrerà sull'espansione dei canali di distribuzione e sull'implementazione di nuove tecnologie per migliorare la delivery dei contenuti di Salem.
Salem Media Group (OTCQX: SALM) ha designado a Brad Parscale como Director de Estrategia. Parscale, conocido por su papel como Director Digital y de Medios en la campaña de Donald Trump en 2016 y Gerente de Campaña en 2020, aporta una amplia experiencia en marketing digital y estrategia en línea. Sus plataformas, Campaign Nucleus y EyesOver, fueron clave para la victoria presidencial de Trump en 2024.
En su nuevo papel, Parscale contribuirá con su experiencia en iniciativas digitales, conocimientos técnicos y experiencia política a la misión de Salem. El CEO David Santrella mostró entusiasmo por la designación de Parscale, citando su experiencia en marketing digital y sus conexiones en los medios conservadores. Parscale, quien ha pasado por una transformación espiritual recientemente, se enfocará en expandir los canales de distribución e implementar nuevas tecnologías para mejorar la entrega de contenido de Salem.
세일럼 미디어 그룹 (OTCQX: SALM)은 브래드 파스칼을 최고 전략 책임자로 임명했습니다. 파스칼은 2016년 도널드 트럼프 캠페인에서 디지털 및 미디어 이사로, 2020년 캠페인 매니저로 일한 것으로 알려져 있으며, 디지털 마케팅과 온라인 전략에서 광범위한 경험을 가지고 있습니다. 그의 플랫폼인 캠페인 뉴클리어스와 아이즈오버는 트럼프의 2024년 대선 승리에 핵심적인 역할을 했습니다.
새로운 역할에서 파스칼은 세일럼의 사명에 디지털 이니셔티브, 기술 통찰력 및 정치적 경험을 기여할 것입니다. CEO 데이비드 산트렐라 는 파스칼의 임명에 대해 기쁨을 표하며 그의 디지털 마케팅 경험과 보수 언론 내의 네트워크를 언급했습니다. 최근 신앙 전환을 겪은 파스칼은 세일럼의 콘텐츠 전달을 향상시키기 위해 유통 채널을 확장하고 새로운 기술을 구현하는 데 중점을 둘 것입니다.
Salem Media Group (OTCQX: SALM) a nommé Brad Parscale au poste de Directeur de la Stratégie. Parscale, connu pour son rôle en tant que Directeur Digital et Médias lors de la campagne de Donald Trump en 2016 et Directeur de Campagne en 2020, apporte une vaste expérience en marketing numérique et en stratégie en ligne. Ses plateformes, Campaign Nucleus et EyesOver, ont été clés pour la victoire présidentielle de Trump en 2024.
Dans son nouveau rôle, Parscale contribuera par son expertise en initiatives numériques, ses connaissances techniques et son expérience politique à la mission de Salem. Le PDG David Santrella a exprimé son enthousiasme quant à la nomination de Parscale, soulignant son expérience en marketing numérique et ses connexions dans les médias conservateurs. Parscale, qui a récemment subi une transformation spirituelle, se concentrera sur l'expansion des canaux de distribution et la mise en œuvre de nouvelles technologies pour améliorer la livraison du contenu de Salem.
Salem Media Group (OTCQX: SALM) hat Brad Parscale zum Chief Strategy Officer ernannt. Parscale, bekannt aus seiner Rolle als Digital- und Medien-Direktor in Donald Trumps Kampagne 2016 sowie als Kampagnenmanager 2020, bringt umfassende Erfahrung in digitalem Marketing und Online-Strategie mit. Seine Plattformen, Campaign Nucleus und EyesOver, waren entscheidend für Trumps Präsidentschaftssieg 2024.
In seiner neuen Rolle wird Parscale sein Fachwissen in digitalen Initiativen, technisches Know-how und politische Erfahrung in die Mission von Salem einbringen. CEO David Santrella äußerte sich begeistert über die Ernennung von Parscale und hob dessen Erfahrung im digitalen Marketing sowie die Verbindungen zu konservativen Medien hervor. Parscale, der kürzlich eine Glaubensveränderung durchgemacht hat, wird sich darauf konzentrieren, die Vertriebskanäle auszubauen und neue Technologien zu implementieren, um die Bereitstellung von Inhalten bei Salem zu verbessern.
- Appointment of a high-profile digital marketing expert as Chief Strategy Officer
- Addition of proven expertise in digital fundraising and social media engagement
- Potential expansion into new distribution channels and technology platforms
- Strategic alignment with company's core conservative and Christian audience
- None.
Brad Parscale (Photo: Business Wire)
Parscale will contribute his innovative mindset, political experience, network, and technical insight to the expanding Salem Media Group mission and digital initiatives in this new role.
Brad Parscale is a leading expert in digital marketing and online strategy, renowned for driving growth. As a digital architect and entrepreneur, Parscale has built and scaled companies through data-driven advertising, social media engagement, and cutting-edge technology. Parscale’s career skyrocketed during his tenure as Digital & Media Director for Donald Trump’s 2016 campaign, where his innovative use of social media and digital fundraising reshaped modern political campaigning, leading to his role as Campaign Manager for Trump’s 2020 re-election bid.
Parscale’s life has been transformed by his faith following his baptism and a renewed dedication to Christ in recent years. This journey has fueled his commitment to championing causes that defend freedom, individual liberty, and self-governance. In 2024, his platforms—Campaign Nucleus and EyesOver—were instrumental in Donald Trump’s historic presidential victory and numerous down-ballot races. By streamlining campaign operations and enhancing voter engagement through real-time sentiment analysis, Parscale’s innovations continue to shape the future of political and commercial landscapes.
Salem Media Group Chief Executive Officer David Santrella said, “I am incredibly excited to have Brad join Salem. He brings a wealth of digital marketing experience to Salem, tremendous knowledge of and connections within conservative media, and a great passion for Salem’s mission. Brad’s track record in media and politics speaks for itself, and I am confident that Brad will help drive Salem to new levels of success and impact.”
Brad Parscale commented, “I’m excited to join Salem Media as Chief Strategy Officer and help lead the company into a new era of innovation. Salem’s strong foundation in Christian values and commitment to delivering quality content provides a great opportunity to expand into new distribution channels and leverage cutting-edge technology. I look forward to enhancing Salem’s ability to create engaging, values-driven content that connects with today’s audiences while exploring new tools and platforms to broaden our reach. I’m eager to join the Salem team to drive growth and ensure the company thrives as a leader in faith-based media.”
Brad is based in
About Salem Media Group, Inc.:
Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners, readers and viewers numbering in the millions nationally. With its unique content focus, Salem provides compelling audio and video programming, text content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape. Learn more about Salem Media Group, Inc. at www.salemmedia.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250106008891/en/
Company Contact:
Evan D. Masyr
Executive Vice President and Chief Financial Officer
(805) 384-4512
evan@salemmedia.com
Source: Salem Media Group, Inc.
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