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Sonic Automotive Continues EchoPark Expansion with Opening of Newest Location in Baton Rouge, Louisiana

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Sonic Automotive (NYSE:SAH) has launched its 33rd EchoPark delivery center in Baton Rouge, Louisiana, enhancing its eCommerce automotive retailing. This location is EchoPark's second in Louisiana, following New Orleans, and part of a broader strategy to cover 90% of the U.S. population by 2025. The company aims to generate $14 billion in revenues by then, offering pre-owned vehicles at savings of up to $3,000 below market prices. With over 10,000 vehicles available, Sonic continues to expand its footprint in the automotive industry.

Positive
  • Opening of the 33rd EchoPark delivery center enhances market presence.
  • Targeting $14 billion in revenue by 2025 indicates strong growth potential.
  • Offers pre-owned vehicles priced up to $3,000 below market, attracting more customers.
Negative
  • None.

The Baton Rouge Delivery Center Marks EchoPark’s 33rd Location To Date and Provides Guests with a Modern eCommerce Automotive Retail Experience

BATON ROUGE, La.--(BUSINESS WIRE)-- Sonic Automotive Inc. (“Sonic” or the “Company”) (NYSE:SAH), a Fortune 500 Company and one of the nation’s largest automotive retailers, today announced the opening of its new EchoPark delivery center in Baton Rouge, the capital city of Louisiana and second-largest metropolitan area in the state.

The Baton Rouge Delivery Center is EchoPark’s second location in Louisiana, and a complementary addition to its existing delivery center in New Orleans. The new delivery center marks EchoPark’s 33rd location to date, continuing the brand’s expansion toward a nationwide distribution network that is expected to reach 90 percent of the U.S. population and generate $14 billion in revenues by 2025.

“We are excited to continue serving the needs of guests in Louisiana with the opening of our newest EchoPark delivery center in Baton Rouge,” said David Smith, CEO of Sonic Automotive and EchoPark Automotive. “Our teammates are committed to providing an exceptional selection of high-quality, pre-owned vehicles, priced up to $3,000 below market, both in-store and online, with a hassle-free, guest-centered experience from start to finish.”

Guests are able to take delivery in person at the Baton Rouge location after conveniently shopping online at EchoPark.com and choosing from over 10,000 high quality, one- to four-year-old pre-owned vehicles with clean CarFax reports, most of which are still under original factory warranty. From the EchoPark website, guests can complete a purchase online and schedule a convenient time for pickup at an EchoPark delivery center or retail sales center. Upon arrival, guests work with an EchoPark Experience Guide, who will help answer any questions and finalize all vehicle purchase details before quickly getting them on their way home with their new purchase.

Following its 2014 launch, EchoPark Automotive has rapidly become one of the pre-owned automotive retail industry’s most prominent success stories. The Company continues to expand its EchoPark footprint into new markets and anticipates 90 percent population coverage by 2025, enabling its interim goal of retailing 575,000 vehicles and generating $14 billion in annual EchoPark revenues by 2025, while driving toward a two million vehicle annual sales opportunity at maturity.

Find Our Newest Location

The EchoPark Baton Rouge Delivery Center is located at 6275 Siegen Lane, Baton Rouge, Louisiana. It is open Monday to Friday from 10:00 am to 7:00 pm, and Saturday from 10:00 am to 6:00 pm. The store can be reached at (225) 407-4177 or online at www.echopark.com/dealerships/baton-rouge.htm.

About EchoPark Automotive

EchoPark Automotive is one of the fastest growing and most comprehensive retailers of nearly new pre-owned vehicles in America today. Our rapid growth plan is expected to bring our unique business model to 90% of the U.S. population by 2025, utilizing one of the most innovative technology-enabled sales strategies in our industry. Our approach provides a personalized and proven guest-centric buying process that consistently delivers award winning guest experiences and superior value to car buyers nationwide, with savings of up to $3,000 versus the competition. We believe EchoPark is on pace to become the #1 retailer in the nearly new pre-owned vehicle market by 2025, and is already making its mark by earning the 2021 Consumer Satisfaction Award from DealerRater, expanding its Owner Experience Centers, developing an all-new digital ecommerce platform and focusing on growing its brand nationwide. EchoPark’s mission is in its name: Every Car deserves a Happy Owner. This drives the car buying experience for guests and differentiates EchoPark from the competition. More information about EchoPark Automotive can be found at www.echopark.com.

About Sonic Automotive

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable automotive retailer and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in this category. Our new platforms, programs, and people are set to drive the next generation of automotive experiences. More information about Sonic Automotive can be found at www.sonicautomotive.com and ir.sonicautomotive.com.

Forward-Looking Statements

Included herein are forward-looking statements, including statements regarding anticipated future U.S. population coverage for EchoPark, anticipated future revenue projections, and anticipated future retail unit sales volume projections. There are many factors that affect management’s views about future events and trends of the Company’s business. These factors involve risks and uncertainties that could cause actual results or trends to differ materially from management’s views, including, without limitation, economic conditions in the markets in which we operate, new and used vehicle industry sales volume, anticipated future growth in our EchoPark Segment, the success of our operational strategies, the rate and timing of overall economic expansion or contraction, the effect of the COVID-19 pandemic and related government-imposed restrictions on operations, and the risk factors described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 and other reports and information filed with the Securities and Exchange Commission (the “SEC”). The Company does not undertake any obligation to update forward-looking information, except as required under federal securities laws and the rules and regulations of the SEC.

Investor Inquiries:

Heath Byrd, Executive Vice President and Chief Financial Officer 704-566-2400

Danny Wieland, Vice President, Investor Relations 704-927-3462

ir@sonicautomotive.com

Press Inquiries:

Joshua Greenwald / Danielle DeVoren

646-379-7971 / 212-896-1272

jgreenwald@kcsa.com / ddevoren@kcsa.com

Source: Sonic Automotive, Inc.

FAQ

What recent development has Sonic Automotive (SAH) announced?

Sonic Automotive opened its 33rd EchoPark delivery center in Baton Rouge, Louisiana.

How many EchoPark locations does Sonic Automotive have?

Sonic Automotive has 33 EchoPark locations as of the newest opening in Baton Rouge.

What revenue target has Sonic Automotive set for 2025?

Sonic Automotive aims to generate $14 billion in revenues by 2025.

What advantages does EchoPark offer to customers?

EchoPark offers high-quality pre-owned vehicles at prices up to $3,000 below the market.

Where is the new EchoPark delivery center located?

The new EchoPark delivery center is located at 6275 Siegen Lane, Baton Rouge, Louisiana.

Sonic Automotive, Inc.

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