Sonic Automotive Announces Acquisition of Audi New Orleans
Sonic Automotive (NYSE:SAH) has announced the acquisition of Audi New Orleans from Bohn Brothers Automotive Group, marking its first franchise automotive location in Louisiana. The dealership, located in Metairie, serves the greater New Orleans area and has been operating since June 2009.
This acquisition represents Sonic's 10th Audi dealership and brings the company's total franchise automotive dealership portfolio to 108 locations nationwide. The deal continues a century-old tradition of automotive sales and service established by George Bohn, Sr. in the New Orleans area. Kerrigan Advisors represented Bohn Brothers Automotive Group in the transaction.
Sonic Automotive (NYSE:SAH) ha annunciato l'acquisizione di Audi New Orleans dal Bohn Brothers Automotive Group, segnando la sua prima sede di concessionaria automobilistica in Louisiana. La concessionaria, situata a Metairie, serve l'area metropolitana di New Orleans ed è attiva dal giugno 2009.
Questa acquisizione rappresenta la decima concessionaria Audi di Sonic e porta il portafoglio totale di concessionarie automobilistiche in franchising dell'azienda a 108 sedi in tutto il paese. L'affare continua una tradizione centenaria di vendita e servizio automobilistico stabilita da George Bohn, Sr. nell'area di New Orleans. Kerrigan Advisors ha rappresentato il Bohn Brothers Automotive Group nella transazione.
Sonic Automotive (NYSE:SAH) ha anunciado la adquisición de Audi New Orleans del Bohn Brothers Automotive Group, marcando su primera ubicación de concesionaria de automóviles en Louisiana. La concesionaria, ubicada en Metairie, atiende al área metropolitana de Nueva Orleans y ha estado operando desde junio de 2009.
Esta adquisición representa la décima concesionaria Audi de Sonic y lleva el total de su portafolio de concesionarias automotrices franquiciadas a 108 ubicaciones en todo el país. El acuerdo continúa una tradición centenaria de ventas y servicios automotrices establecida por George Bohn, Sr. en el área de Nueva Orleans. Kerrigan Advisors representó al Bohn Brothers Automotive Group en la transacción.
소닉 오토모티브 (NYSE:SAH)가 보흔 브라더스 오토모티브 그룹으로부터 아우디 뉴올리언스를 인수했다고 발표했습니다. 이번 인수는 루이지애나에서의 첫 번째 자동차 프랜차이즈 위치를 의미합니다. 이 대리점은 메타리(Metairie)에 위치하며 2009년 6월부터 운영되고 있습니다.
이번 인수는 소닉의 10번째 아우디 대리점을 의미하며, 전국적으로 108개 위치의 자동차 대리점 포트폴리오를 가지게 됩니다. 이 거래는 뉴올리언스 지역에서 조지 보흔(George Bohn, Sr.)이 세운 자동차 판매 및 서비스 전통을 이어가고 있습니다. 커리건 어드바이저스는 거래에서 보흔 브라더스 오토모티브 그룹을 대리했습니다.
Sonic Automotive (NYSE:SAH) a annoncé l'acquisition de Audi New Orleans du Bohn Brothers Automotive Group, marquant ainsi son premier emplacement de concessionnaire automobile en Louisiane. La concession, située à Metairie, dessert la grande région de la Nouvelle-Orléans et est en activité depuis juin 2009.
Cette acquisition représente le 10ème concessionnaire Audi de Sonic et porte le portefeuille total de concessions automobiles franchisées de l'entreprise à 108 emplacements à l'échelle nationale. Cet accord perpétue une tradition centenaire de vente et de service automobile établie par George Bohn, Sr. dans la région de la Nouvelle-Orléans. Kerrigan Advisors a représenté le Bohn Brothers Automotive Group dans la transaction.
Sonic Automotive (NYSE:SAH) hat die Übernahme von Audi New Orleans von der Bohn Brothers Automotive Group angekündigt, was den ersten Franchise-Automobilstandort in Louisiana markiert. Das Autohaus, das in Metairie liegt, bedient das Gebiet von New Orleans und ist seit Juni 2009 in Betrieb.
Diese Übernahme stellt das 10. Audi-Autohaus von Sonic dar und erhöht das Gesamtportfolio der Unternehmens-Franchise-Autohausstandorte auf 108 Standorte im ganzen Land. Der Deal setzt eine über hundertjährige Tradition des Verkaufs und der Serviceleistungen im Automobilbereich fort, die von George Bohn, Sr. in der New Orleans-Region gegründet wurde. Kerrigan Advisors hat die Bohn Brothers Automotive Group in der Transaktion vertreten.
- Expansion into new state market (Louisiana)
- Addition of 10th Audi dealership to portfolio
- Portfolio growth to 108 franchise locations nationwide
- Strategic entry into established market with century-old customer base
- None.
Insights
This strategic acquisition of Audi New Orleans marks a meaningful expansion for Sonic Automotive, strengthening their luxury brand portfolio and establishing their first presence in Louisiana. The deal adds to SAH's growing network of 108 franchise dealerships, with Audi New Orleans becoming their 10th Audi location. The acquisition of an established dealership with over 100 years of local history provides immediate market penetration and an existing customer base in the greater New Orleans area. Geographic diversification into new markets can help buffer against regional economic fluctuations and create operational synergies. While specific financial terms weren't disclosed, luxury dealerships typically generate higher margins and customer lifetime value compared to mass-market brands, supporting Sonic's focus on premium segments.
This acquisition aligns with the broader consolidation trend in the automotive retail sector, where larger groups are acquiring well-established local dealerships to expand their footprint. The New Orleans market presents attractive demographics with above-average household incomes in key suburbs like Metairie, making it suitable for luxury brands like Audi. The deal's timing is strategic as the luxury vehicle segment has shown resilience despite economic uncertainties. The established history of Bohn Brothers adds credibility and a loyal customer base, which typically translates to stable service revenue streams. For Sonic Automotive, this expansion into Louisiana creates opportunities for market share growth and potential future acquisitions in the region.
The acquisition marks the company’s first franchise automotive location in
The Company purchased Audi New Orleans from the Bohn Brothers Automotive Group, which has a deep history of automotive dealership operations in
“We are thrilled to welcome the team from Audi New Orleans into the Sonic Automotive family,” said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Inc. “It’s an honor to continue the tradition of offering high-quality automotive sales and service experiences established in the greater
“We are grateful for the loyal customers, dedicated Audi New Orleans team members, and community partners for supporting the dealership for the last 15 years, and we look forward to seeing the dealership continue to serve Audi customers in the
The acquisition of Audi New Orleans complements the Company’s diverse portfolio of automotive brands. This marks Sonic Automotive's 10th Audi dealership and its first franchise automotive dealership in
About Sonic Automotive:
Sonic Automotive, Inc., a Fortune 500 company based in
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Sonic Automotive Investor Inquiries
Heath Byrd, Executive Vice President and Chief Financial Officer
Danny Wieland, Vice President, Investor Relations
ir@sonicautomotive.com
Sonic Automotive Press Inquiries
Sonic Automotive Media Relations
media.relations@sonicautomotive.com
Source: Sonic Automotive, Inc.
FAQ
What is the significance of Sonic Automotive's acquisition of Audi New Orleans?
When did Audi New Orleans begin operations before the SAH acquisition?
How many Audi dealerships does Sonic Automotive (SAH) now own after this acquisition?
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Who represented the Bohn Brothers Automotive Group in the SAH acquisition?
