Welcome to our dedicated page for Safilo Group news (Ticker: SAFLY), a resource for investors and traders seeking the latest updates and insights on Safilo Group stock.
Safilo Group S.p.A. (SAFLY) is a global player in the eyewear industry, active in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets. The news flow around Safilo often reflects its role in fashion licensing, brand partnerships and product collaborations, as well as developments in its global distribution model.
Investors and followers of SAFLY news can expect updates on long-term licensing agreements with major fashion houses and designers. For example, Safilo has announced an early renewal of its global licensing agreement with Tommy Hilfiger for TOMMY HILFIGER branded sunglasses and optical eyewear collections, extending the partnership until the end of 2030. The company has also disclosed a ten-year global licensing agreement with Victoria Beckham for Victoria Beckham branded eyewear collections until December 2035.
News about Safilo can also highlight collaborations that combine eyewear design with technology. A notable example is the launch of Carrera Smart Glasses with Alexa, developed together with Amazon. These announcements illustrate how Safilo’s Italian design and brand portfolio intersect with digital and smart eyewear initiatives.
Because Safilo describes an extensive global presence, a broad wholesale network and Direct-to-Consumer and internet pure player channels, news items may also cover distribution strategies, portfolio developments and brand additions or renewals. For those tracking SAFLY, this news page offers a centralized view of press releases and market-facing updates related to Safilo’s eyewear brands, licensing relationships and collaborative projects. Readers interested in the company’s evolution in fashion, sports and smart eyewear can use this page as a reference for Safilo’s publicly reported milestones.
Safilo Group (OTC:SAFLY) has announced a significant ten-year global licensing agreement with Victoria Beckham for the design, manufacturing, and distribution of Victoria Beckham branded eyewear collections through December 2035.
The partnership will launch with a full eyewear range, including both optical and sun collections, for the Spring-Summer 2026 season, with products becoming available in January 2026. The collaboration aims to strengthen Victoria Beckham's brand position in the global eyewear market while enhancing Safilo's luxury segment presence and women's portfolio.
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