Virgin Australia partners with Sabre to pioneer modern airline retailing via SabreMosaic™
Sabre (NASDAQ: SABR) and Virgin Australia have announced a strategic partnership to modernize the airline's retailing capabilities through the phased implementation of SabreMosaic™, an AI-driven platform designed to transform airline retailing. Virgin Australia will be the flagship customer for SabreMosaic, adopting over 40 products across the retailing lifecycle over the next few years.
The collaboration marks the general market availability of SabreMosaic solutions and Virgin Australia's transition towards modern, offer-and-order based retailing. The implementation has already begun with SabreMosaic Air Price IQ™ and Ancillary IQ™. Additionally, Virgin Australia has extended its current airline IT and GDS agreements with Sabre, ensuring continued distribution of its content through Sabre's global network.
SabreMosaic offers end-to-end retailing solutions across Offer, Order, Settle, and Deliver domains, powered by Google's AI capabilities. The platform aims to enable airlines to create dynamic, personalized offers, manage complex transactions, and enhance the traveler's journey.
Sabre (NASDAQ: SABR) e Virgin Australia hanno annunciato una partnership strategica per modernizzare le capacità di vendita della compagnia aerea attraverso l'implementazione graduale di SabreMosaic™, una piattaforma guidata dall'IA progettata per trasformare le vendite nel settore aereo. Virgin Australia sarà il cliente di punta per SabreMosaic, adottando oltre 40 prodotti nel ciclo di vendita nei prossimi anni.
Questa collaborazione segna la disponibilità generale delle soluzioni SabreMosaic e la transizione di Virgin Australia verso un modello di vendita moderno, basato su offerte e ordini. L'implementazione è già iniziata con SabreMosaic Air Price IQ™ e Ancillary IQ™. Inoltre, Virgin Australia ha esteso i suoi attuali accordi di IT aereo e GDS con Sabre, garantendo la distribuzione continua dei suoi contenuti attraverso la rete globale di Sabre.
SabreMosaic offre soluzioni di vendita end-to-end nei domini Offerta, Ordine, Conciliazione e Consegna, supportate dalle capacità di IA di Google. La piattaforma mira a consentire alle compagnie aeree di creare offerte dinamiche e personalizzate, gestire transazioni complesse e migliorare l'esperienza del viaggiatore.
Sabre (NASDAQ: SABR) y Virgin Australia han anunciado una asociación estratégica para modernizar las capacidades de venta de la aerolínea mediante la implementación escalonada de SabreMosaic™, una plataforma impulsada por IA diseñada para transformar el comercio aéreo. Virgin Australia será el cliente insignia de SabreMosaic, adoptando más de 40 productos a lo largo del ciclo de ventas durante los próximos años.
La colaboración marca la disponibilidad general de las soluciones SabreMosaic y la transición de Virgin Australia hacia un comercio moderno basado en ofertas y pedidos. La implementación ya ha comenzado con SabreMosaic Air Price IQ™ y Ancillary IQ™. Además, Virgin Australia ha ampliado sus acuerdos actuales de TI de aerolínea y GDS con Sabre, asegurando la distribución continua de su contenido a través de la red global de Sabre.
SabreMosaic ofrece soluciones de venta de extremo a extremo en los dominios de Oferta, Pedido, Liquidación y Entrega, impulsadas por las capacidades de IA de Google. La plataforma tiene como objetivo permitir a las aerolíneas crear ofertas dinámicas y personalizadas, gestionar transacciones complejas y mejorar la experiencia del viajero.
사브레 (NASDAQ: SABR)와 버진 호주 항공은 항공사의 소매 능력을 현대화하기 위한 전략적 파트너십을 발표했습니다. 이 파트너십은 항공사 소매를 혁신하기 위해 설계된 AI 기반 플랫폼인 SabreMosaic™의 단계적 구현을 포함합니다. 버진 호주 항공은 SabreMosaic의 주요 고객이 될 것입니다 그리고 향후 몇 년 동안 소매 주기 전체에서 40개 이상의 제품을 채택할 예정입니다.
이번 협력은 SabreMosaic 솔루션의 일반 시장 가능성을 알리고 버진 호주 항공의 현대적인 제안 및 주문 기반 소매로의 전환을 의미합니다. 구현은 이미 SabreMosaic Air Price IQ™와 Ancillary IQ™로 시작되었습니다. 또한, 버진 호주 항공은 사브레와의 현재 항공 IT 및 GDS 계약을 연장하여 사브레의 글로벌 네트워크를 통해 콘텐츠의 지속적인 배급을 보장합니다.
SabreMosaic은 구글의 AI 기능으로 구동되는 오퍼, 주문, 정산 및 배달 도메인 전반에 걸친 종합 소매 솔루션을 제공합니다. 이 플랫폼은 항공사들이 동적이고 개인화된 제안을 생성하고 복잡한 거래를 관리하며 여행자의 여정을 향상시킬 수 있도록 하는 것을 목표로 합니다.
Sabre (NASDAQ: SABR) et Virgin Australia ont annoncé un partenariat stratégique pour moderniser les capacités de vente de la compagnie aérienne grâce à la mise en œuvre progressive de SabreMosaic™, une plateforme alimentée par l'IA, conçue pour transformer la vente aérienne. Virgin Australia sera le client phare de SabreMosaic, adoptant plus de 40 produits tout au long du cycle de vente au cours des prochaines années.
Cette collaboration marque la disponibilité générale des solutions SabreMosaic et la transition de Virgin Australia vers une vente moderne basée sur des offres et des commandes. La mise en œuvre a déjà commencé avec SabreMosaic Air Price IQ™ et Ancillary IQ™. De plus, Virgin Australia a prolongé ses accords actuels de TI aérienne et de GDS avec Sabre, garantissant une distribution continue de son contenu via le réseau mondial de Sabre.
SabreMosaic propose des solutions de vente de bout en bout dans les domaines de l'Offre, de la Commande, du Règlement et de la Livraison, propulsées par les capacités d'IA de Google. La plateforme vise à permettre aux compagnies aériennes de créer des offres dynamiques et personnalisées, de gérer des transactions complexes et d'améliorer le parcours du voyageur.
Sabre (NASDAQ: SABR) und Virgin Australia haben eine strategische Partnerschaft angekündigt, um die Verkaufsmöglichkeiten der Fluggesellschaft durch die schrittweise Implementierung von SabreMosaic™, einer KI-gesteuerten Plattform, die darauf abzielt, den Airline-Verkauf zu transformieren, zu modernisieren. Virgin Australia wird der führende Kunde für SabreMosaic sein und in den nächsten Jahren über 40 Produkte im gesamten Verkaufszyklus übernehmen.
Diese Zusammenarbeit markiert die allgemeine Marktverfügbarkeit der SabreMosaic-Lösungen und den Übergang von Virgin Australia zu modernen, angebots- und bestellbasierten Verkaufsansätzen. Die Implementierung hat bereits mit SabreMosaic Air Price IQ™ und Ancillary IQ™ begonnen. Darüber hinaus hat Virgin Australia ihre aktuellen IT- und GDS-Vereinbarungen mit Sabre verlängert, um die fortlaufende Verbreitung ihrer Inhalte über Sabres weltweites Netzwerk sicherzustellen.
SabreMosaic bietet umfassende Verkaufslösungen in den Bereichen Angebot, Bestellung, Abwicklung und Lieferung, unterstützt durch die KI-Fähigkeiten von Google. Die Plattform zielt darauf ab, es Fluggesellschaften zu ermöglichen, dynamische, personalisierte Angebote zu erstellen, komplexe Transaktionen zu verwalten und die Reiseerfahrung zu verbessern.
- Strategic partnership with Virgin Australia as flagship customer for SabreMosaic platform
- Implementation of over 40 products across the retailing lifecycle
- Extension of current airline IT and GDS agreements with Virgin Australia
- General market availability of SabreMosaic solutions
- AI-driven platform designed to transform airline retailing
- None.
Announced earlier this year, SabreMosaic platform and product suites now widely available; Virgin Australia to adopt the full technology stack
This establishes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic, marking a significant milestone in the airline's journey towards modern retailing and the general market availability of the SabreMosaic solutions. The collaboration underscores the companies' commitment to innovation and industry leadership, as well as the airline's aim to be an early mover in the industry transition to offer-and-order based modern retailing.
"Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing," said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. "We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide."
Virgin Australia's path to modern retailing
"We are excited to partner with Sabre to lead the industry in modern airline retailing," said David Hogarth, Chief Information Officer of Virgin Australia. "This partnership supports our mission of being
Sabre designed the SabreMosaic platform and related solutions with a modular approach, giving Virgin Australia the ability to easily operate in a hybrid environment throughout the evolution to a full Offer and Order environment. Virgin Australia's transition to SabreMosaic will entail the adoption of more than 40 products across the retailing lifecycle, delivered through a phased approach over the next few years.
Virgin Australia, already a comprehensive user of Sabre technologies and commercial planning products, will begin to integrate the SabreMosaic platform to further enhance its retailing strategy. The implementation of SabreMosaic Air Price IQ™ and SabreMosaic Ancillary IQ™, part of the Offer Management suite, has already begun setting the stage for a transformative retailing experience.
Virgin Australia and Sabre have also extended their current airline IT and GDS agreements. The expanded, long-term distribution agreement helps ensure the continued distribution of Virgin Australia's traditional EDIFACT content, as well as its future New Distribution Capability (NDC) content, to Sabre's global network of travel buyers. On the airline IT side, Virgin Australia will continue to rely on SabreSonic PSS and related solutions throughout its journey to an Offer and Order environment.
SabreMosaic delivers end-to-end retailing solutions
The SabreMosaic product suites are structured around the end-to-end travel lifecycle incorporating solutions across Offer, Order, Settle, and Deliver. The platform includes Passenger Reservation Systems (PSS) agnostic capabilities in each of these foundational domains:
- Offer: Offer Optimization and Construction products use the power of AI to enable airlines to create dynamic, personalized offers including ancillary and third-party content while optimizing pricing based on real-time traveler insights.
- Order: Order Management products ensure simplified processing and fulfillment, allowing airlines to manage complex transactions and navigate a hybrid world of Passenger Name Records (PNR) and Orders.
- Settlement: Payment products navigate the complexities of the global payments landscape, facilitate accurate and efficient settlement processes, and simplify the handling of transactions.
- Delivery: Delivery and Disruption Management products manage the delivery of services and experiences, ensuring smooth and personalized interactions throughout the traveler's journey.
Powered by Google's industry leading AI capabilities, SabreMosaic also includes a complete Data Intelligence toolkit that harnesses the power of emerging technologies to help airlines make better, data-driven decisions.
"Virgin Australia along with other airlines has been a pivotal and consistent contributor to the development of the SabreMosaic platform," said Garry Wiseman, Chief Product and Technology Officer, Sabre Travel Solutions. "Virgin Australia's insights have been instrumental in refining the scope and functionality of SabreMosaic. This demonstrates Sabre's commitment to ensuring that its approach to Offer and Order evolution meets the real-world needs of airlines."
About Sabre
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Virgin Australia
Virgin Australia was founded in the year 2000 by Sir Richard Branson and is now one of the largest Australian airlines operating an extensive domestic network as well as short-haul international services, charter and cargo operations, and its loyalty program, Velocity Frequent Flyer. The Group employs more than 7,800 people and boasts more than 12 million Velocity members who can use their Points to redeem flights to over 600 destinations around the world through Virgin Australia and the airline's extensive list of international partner carriers.
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Sabre Media Contacts:
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SOURCE Sabre Corporation
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