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Serko's corporate travel platform, Zeno, launches NDC offers through Sabre

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Sabre announced that Serko has launched Sabre NDC content in Zeno, making Sabre the first GDS to provide NDC content through Zeno. Zeno users can now shop and book NDC offers, mix and match fares, and enjoy a seamless travel booking experience.

Sabre ha annunciato che Serko ha lanciato i contenuti NDC di Sabre in Zeno, rendendo Sabre il primo GDS a fornire contenuti NDC attraverso Zeno. Gli utenti di Zeno possono ora cercare e prenotare offerte NDC, combinare tariffe diverse e godere di un'esperienza di prenotazione di viaggi fluida.
Sabre anunció que Serko ha lanzado contenido NDC de Sabre en Zeno, convirtiendo a Sabre en el primer GDS en proveer contenido NDC a través de Zeno. Los usuarios de Zeno ahora pueden buscar y reservar ofertas NDC, combinar tarifas y disfrutar de una experiencia de reserva de viajes sin inconvenientes.
세이버는 세르코가 제노에서 세이버 NDC 콘텐츠를 출시하여 세이버를 제노를 통해 NDC 콘텐츠를 제공하는 첫 번째 GDS로 만들었다고 발표했습니다. 제노 사용자는 이제 NDC 오퍼를 검색하고 예약하며, 여러 요금을 조합하고, 원활한 여행 예약 경험을 즐길 수 있습니다.
Sabre a annoncé que Serko a lancé le contenu NDC de Sabre dans Zeno, faisant de Sabre le premier GDS à proposer du contenu NDC via Zeno. Les utilisateurs de Zeno peuvent désormais rechercher et réserver des offres NDC, combiner des tarifs et profiter d'une expérience de réservation de voyages sans souci.
Sabre hat angekündigt, dass Serko den NDC-Inhalt von Sabre in Zeno eingeführt hat, was Sabre zum ersten GDS macht, der NDC-Inhalt über Zeno bereitstellt. Zeno-Nutzer können nun NDC-Angebote suchen und buchen, Tarife kombinieren und ein nahtloses Reisebuchungserlebnis genießen.
Positive
  • Sabre is a leading technology provider in the global travel industry.

  • Zeno, the online travel platform, now offers Sabre NDC content, enhancing user experience.

  • Integration of NDC-enabled content through Sabre's APIs allows Zeno users to access a wide range of travel options.

Negative
  • Potential challenges may arise from transitioning to NDC connectivity from traditional distribution methods.

  • Ensuring scalability and personalized experiences for travelers may pose operational complexities.

SOUTHLAKE, Texas and AUCKLAND, New Zealand, April 29, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading technology provider to the global travel industry, today announced that Serko has launched Sabre NDC content in Zeno, the online travel platform for the business travel market. The activation makes Sabre the first GDS to provide NDC content through Zeno.

Starting this month, Serko's corporate travel and expense management platform, Zeno, is integrating NDC-enabled content through Sabre's Offer and Order APIs. Zeno users will be able to shop and book NDC offers through Zeno's intuitive interface, alongside the ability to book complimentary or prepaid seats and cancel bookings in the platform. Zeno's integration also enables users to mix and match NDC and EDIFACT fares in a single booking, helping to ensure corporates have access to the broadest possible set of options for their travelers.

"Our vision is to deliver a connected trip experience with the Zeno platform, and this starts with the harmonization of fragmented content sources into a single, seamless interface for the travel booker" said Joydip Das, Chief Product Officer, Serko. "The integration of personalized NDC offers through Sabre continues to build on this vision, helping to ensure that our customers have access to the best offers and pricing for their corporate travel programs."

Business travelers are often high frequency travelers with very specific needs and are a prime target group for the flexible, personalized content enabled by NDC. Integrating Sabre's NDC APIs into corporate online booking tools has the potential of increasing demand for airlines' NDC offers and accelerating the shift from traditional ATPCO/EDIFACT distribution to NDC connectivity.

"With Sabre's end-to-end capabilities from shopping to booking and servicing, we have laid the foundation to make NDC a reality across the ecosystem," said Kathy Morgan, Vice President, Product Management – Distribution Experiences, Sabre Travel Solutions. "Now the focus is on scalability, on making NDC offers widely available, and on providing a personalized experience to as many travelers as possible. The availability of NDC content in Zeno is an important step in that journey."

About Sabre Corporation   
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.  

About Serko
Serko is a leader in online travel booking and expense management for the business travel market. Zeno is Serko's next generation travel management application, using intelligent technology, predictive workflows and a global travel marketplace to transform business travel across the entire journey. Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is headquartered in New Zealand, with offices across Australia, China and the United States. For more information, visit serko.com.

SABR-F

Media Contacts: 

Kristin Hays
Kristin.hays@sabre.com

Heidi Castle
heidi.castle@sabre.com

Nick Whitehead
nick.whitehead@serko.com 

Investor Contact:

Brian Roberts
sabre.investorrelations@sabre.com

Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE)

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SOURCE Sabre Corporation

FAQ

<p>What did Sabre announce about Serko and Zeno?</p>

Sabre announced that Serko has launched Sabre NDC content in Zeno, making it the first GDS to provide NDC content through Zeno.

<p>How can Zeno users benefit from the integration of Sabre's NDC APIs?</p>

Zeno users can now shop and book NDC offers, mix and match fares, and enjoy a seamless travel booking experience through the platform.

<p>What challenges may arise from the integration of NDC content in Zeno?</p>

Potential challenges may include transitioning to NDC connectivity from traditional distribution methods and ensuring scalability and personalized experiences for travelers.

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