Sabre Starts Distributing Emirates' NDC Content, Expanding Travel Options for Agencies
Rhea-AI Summary
Sabre has begun distributing Emirates' NDC content, expanding travel options for agencies. The integration allows travel agencies and corporate buyers to compare, book, and manage Emirates' NDC offers alongside traditional options through Sabre Red 360 and GetThere platforms. The collaboration enables access to personalized travel choices with dynamic pricing and ancillaries. Sabre's NDC infrastructure empowers airlines to deliver richer travel experiences through third-party sellers, having recently announced similar distributions for Air Canada, Etihad Airways, and Hawaiian Airlines. The company also introduced SabreMosaic™, a new airline retailing platform for dynamic, personalized content distribution.
Positive
- Enhanced product offering through Emirates' NDC content integration
- Expansion of global distribution footprint
- Strategic partnership with major airline Emirates
- Launch of new SabreMosaic™ retailing platform
Negative
- None.
Insights
The integration of Emirates' NDC content into Sabre's distribution system represents a significant technological advancement in travel retail infrastructure. This development enables more sophisticated revenue optimization through dynamic pricing and personalized offerings. The implementation of NDC standards through Sabre's platform creates new revenue streams and competitive advantages in the
The partnership strengthens Sabre's market position as one of few companies offering end-to-end NDC solutions. The introduction of SabreMosaic™ platform demonstrates the company's commitment to modernizing airline retail technology. This strategic move positions Sabre to capture a larger share of the growing digital transformation market in the aviation sector, potentially leading to increased transaction volumes and revenue growth.
This partnership enhances Sabre's competitive position in the travel distribution market. By adding Emirates, one of the world's largest international airlines, to its NDC portfolio alongside Air Canada, Etihad Airways and Hawaiian Airlines, Sabre strengthens its value proposition to travel agencies. The expanded content offering could drive higher booking volumes and market share gains.
The development of SabreMosaic™ and investment in NDC capabilities positions Sabre to capitalize on the industry-wide shift toward modern airline retailing. This strategic alignment with industry trends and the ability to offer comprehensive solutions for both distribution and airline IT requirements could lead to increased adoption of Sabre's platforms and improved financial performance.
By seamlessly integrating and normalizing NDC offers, Sabre empowers travel agencies and corporate buyers with a streamlined platform for comparing, booking, and managing Emirates' NDC offers alongside traditional options. Leveraging advanced application programming interfaces (APIs), Sabre's flagship booking application for travel agencies, Sabre Red 360, and its online booking tool, GetThere, enable agency and corporate customers to shop, book and service Emirates' NDC offers. This content comprises personalized travel choices, enriched with dynamic pricing, ancillaries, and tailored solutions that adapt to the evolving preferences of travelers.
"We are excited to introduce Emirates' NDC content within our travel marketplace, affirming our dedication to meeting our customers' ever-changing demands with scalable, inventive solutions," said Kathy Morgan, Vice President, Product Management – Distribution Experience, Sabre Travel Solutions at Sabre. "This initiative underscores our dedication to driving innovation and operating a dynamic travel marketplace that offers efficient access to multi-source content, including NDC. The availability of Emirates' NDC content will significantly enhance travel options for agencies and corporate buyers, providing personalized offers and streamlined booking experiences."
Sabre has been at the forefront of adopting and implementing NDC standards, consistently pushing the boundaries of travel technology. Recently, Sabre announced the distribution of NDC content for numerous airlines, including Air Canada, Etihad Airways, and Hawaiian Airlines. By developing a robust NDC infrastructure, Sabre has empowered airlines to deliver richer, more personalized travel experiences through third-party travel sellers.
"By partnering with Sabre to distribute our NDC content, we are ensuring that our travel agency partners have access to Emirates' dynamic and personalized offers," said Amit Khandelwal, Senior Vice President Revenue Optimisation - Technology, Distribution and Order Management at Emirates. "This collaboration allows us to better serve our customers by providing them with a seamless booking experience and a wider range of travel options tailored to their preferences," he added.
Sabre is one of only a few companies providing comprehensive NDC capabilities, addressing both distribution and airline IT requirements. Recently, the company introduced SabreMosaic™, a groundbreaking offer and order-based airline retailing platform designed to facilitate real-time creation and retailing of dynamic, personalized content through direct distribution channels and third-party sellers.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Emirates:
The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world's biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.
We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.
Find out more:
https://www.emirates.com/ae/english/
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Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
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