Seibu Prince Hotels Worldwide chooses Sabre's advanced hospitality technology to support significant global expansion
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Insights
The strategic partnership between Seibu Prince Hotels Worldwide and Sabre Corporation is a significant step for both entities. For Seibu Prince Hotels, this collaboration is pivotal in their goal to double their property portfolio. Utilizing Sabre's SynXis Central Reservation System (CRS) will likely enhance their distribution capabilities, directly influencing their reach and market penetration. The deployment of the SynXis Booking Engine and Channel Connect could also streamline the booking process and amplify direct bookings, which are typically more profitable due to the absence of intermediary fees.
The hospitality industry is highly competitive and the ability to maximize direct bookings while efficiently managing distribution channels is crucial for revenue optimization. The integration of these technologies might offer Seibu Prince Hotels a competitive edge, enabling them to leverage data analytics for targeted marketing and personalized guest experiences, which can foster loyalty and repeat business.
From a financial perspective, the adoption of Sabre's advanced technology suite represents a significant investment in Seibu Prince Hotels' infrastructure. This move should be closely monitored by investors as it has the potential to impact the company's operating margins. The initial costs associated with the technology deployment could be offset by the anticipated increase in revenue streams from a broader distribution network and higher direct booking ratios.
Furthermore, the scalability of the SynXis platform may support Seibu Prince Hotels' aggressive expansion plans without proportional increases in operational costs, which could improve the company's long-term profitability. Investors should watch for performance indicators such as RevPAR (Revenue Per Available Room) and ADR (Average Daily Rate) following the system's implementation, as these will provide tangible metrics of success or areas needing improvement.
In the technology sector, Sabre Corporation's agreement with Seibu Prince Hotels Worldwide is a testament to the capabilities and reputation of its SynXis platform within the hospitality industry. The platform's ability to consolidate operations and provide a comprehensive ecosystem for hotel operations management is a key selling point. The technology's adaptability and scalability will be under scrutiny as it supports Seibu's international growth and doubles its property count.
The impact on Sabre's market position and financial performance will depend on the successful integration and operation of its systems within Seibu's portfolio. A successful implementation could lead to further deals with other hotel chains, reinforcing Sabre's presence in the market and potentially leading to an increase in its service revenues.
The hotel chain, which operates well-known brands across the world, will deploy an extensive suite of technology from the Sabre Hospitality SynXis platform
Under the agreement, Seibu Prince Hotels Worldwide will be using the SynXis platform to expand its reach across global distribution channels. The chain is also deploying SynXis Booking Engine to drive direct bookings and SynXis Channel Connect to connect to hundreds of OTA channels globally. The addition of Seibu hotels to Sabre's SynXis platform means its properties are available to book through Sabre's own global GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally, significantly increasing distribution channels and revenue opportunities.
"We have aggressive plans to double our hotel numbers to 250, so it's essential that we are working with the right technology partner with the advanced, scalable solutions, and the future-focused mindset we need to support those ambitions," said Eiichi Akamatsu, Director, Executive Managing Officer, Seibu Prince Hotels Worldwide. "Given our rapidly expanding scale, Sabre SynXis will enable us to consolidate operations into one intuitive ecosystem so we can improve the guest experience while increasing our geographic footprint and driving efficiencies for our international growth."
With more than a century of hospitality experience, Seibu Prince Hotels Worldwide is focused on asset-light hotel operations, with an aim to expand its scale two-fold. Seibu Prince brands include The Prince, Grand Prince Hotel, Prince Hotel, Prince Smart Inn, The Prince Akatoki, Policy, Park Regis by Prince, Park Regis Park Proxi, and Leisure Inn overseas. These include hotels in major Japanese cities and resort areas such as
"We're thrilled to welcome Seibu Prince Hotels Worldwide to our Sabre SynXis family," said Frank Trampert, senior vice president, global managing director of community sales for Sabre Hospitality Solutions. "Seibu Prince Hotels Worldwide will now be able to gain an intuitive chain-wide performance overview and valuable insights to enable improved distribution, increased bookings, and optimized offerings for guests at its existing, and future, hotels. We're looking forward to many more Seibu properties connecting to the SynXis platform as Prince drive forward their exciting expansion plans."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Headquartered in
About Seibu Prince Hotels Worldwide Inc.
SEIBU PRINCE HOTELS WORLDWIDE INC. is a core company of the Seibu Group and the operating company of Prince Hotel and other accommodation facilities, ski resorts, golf courses, as well as other leisure facilities in
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SOURCE Sabre Corporation
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