Sabre introduces SabreMosaic™, its revolutionary Offer and Order retailing platform for airlines
Sabre has unveiled SabreMosaic™, a new AI-driven retailing platform for airlines, designed to modernize and personalize the retail experience. Powered by Google's AI and Google Cloud, the platform offers modularity, allowing airlines to select specific API-based solutions that fit their needs. SabreMosaic includes 10 new product suites and integrates with Sabre's existing AI Retail Intelligence solutions. The platform aims to improve airline operations, increase revenue, and enhance customer satisfaction. Key airline partners like American Airlines, Virgin Australia, Air Serbia, and Oman Air have already recognized the benefits and are collaborating on its implementation.
- Introduction of SabreMosaic, enhancing airline retailing with AI-driven solutions.
- Powered by Google's leading AI and Cloud infrastructure.
- Modular architecture allows airlines to customize and optimize operations.
- Integration with existing AI-powered solutions like Air Price IQ and Ancillary IQ.
- Supports both PNR-based and Offer-Order models, aligning with IATA's vision.
- Endorsements from major airlines including American Airlines and Virgin Australia.
- Potential to create new revenue streams for airlines through personalized offers.
- No specific financial data or revenue projections mentioned.
- Potential risks associated with the transition to new technology platforms.
- Dependence on Google's AI and Cloud infrastructure may pose reliance risks.
Insights
The launch of SabreMosaic, powered by Google's AI and cloud architecture, marks a significant technological breakthrough in the airline industry. By transitioning to a modular, open-architecture platform, airlines can now leverage sophisticated AI tools to deliver personalized content to travelers. This flexibility allows airlines to optimize their operations, manage offers and orders seamlessly and improve customer satisfaction through data-driven insights. The modular design also ensures that airlines can integrate this system without overhauling their existing infrastructure, making it a highly adaptable solution. Google's involvement lends credibility and underscores the advanced capabilities of the AI components, which could be a game-changer in how airlines manage and retail their services.
From a financial perspective, SabreMosaic represents a strategic investment in innovation for Sabre Corporation. The platform's potential to create new revenue streams through personalized and dynamic retailing could be highly lucrative. As airlines adopt this technology, they can expect to see improvement in both top-line growth and operational efficiencies. The ability to manage a variety of payment types and streamline order management processes provides airlines with a comprehensive solution that addresses multiple facets of their business. This could lead to significant cost savings and increased profit margins over time. However, the success of SabreMosaic will depend on widespread adoption and the airlines' ability to fully utilize its capabilities. Investors should monitor initial adoption rates and the resulting financial impact on Sabre's earnings.
The introduction of SabreMosaic aligns with industry trends towards digital transformation and personalized customer experiences in the travel sector. By providing a platform that supports both traditional and Offer-Order based models, Sabre is positioning itself as a leader in airline retail technology. This move is likely to attract airlines that are looking to modernize their retailing strategies and stay competitive in a rapidly evolving market. The partnerships with major airlines such as American Airlines and Virgin Australia are strong endorsements of SabreMosaic's capabilities. Market dynamics suggest that airlines are increasingly prioritizing customer-centric approaches, making SabreMosaic a timely and relevant solution. The ongoing collaboration with industry leaders could also lead to further enhancements and widespread adoption, reinforcing Sabre's market position.
Proprietary, intelligent end-to-end platform enables airlines to fully transform and modernize their retailing strategies
Powered by Google's industry-leading AI and Google Cloud architecture, SabreMosaic is built for flexibility and speed through a modular and open technology structure
"Defining and building the next generation of airline retailing solutions has been a significant investment and strategic priority for Sabre, and we are well down this path," said Kurt Ekert, President & CEO of Sabre. "SabreMosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing. With the success we are already seeing with Sabre's Retail Intelligence suite of solutions, today's announcement marks an important milestone on our path to delivering a fully open, modern and flexible retailing platform."
Intelligent, modular and open design delivers flexibility and speed to market
Powered by Google's industry-leading AI capabilities, SabreMosaic enables airlines to dynamically create, sell and deliver an array of personalized content to travelers. The modular, open and cloud-native architecture allows airlines to select the API-based Offer and Order solutions that best meet their needs and create a unique technical blueprint to transform their operations in a way that makes sense for their business.
"Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimize their businesses and better serve their customers as other consumer services," said Thomas Kurian, CEO of Google Cloud. "Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalize marketing, and ultimately increase customer satisfaction."
Building on the success of Sabre's Retail Intelligence solutions to airline customers
An end-to-end retailing platform, SabreMosaic encompasses 10 new product suites – from offers and orders to settlement and delivery – as well as Sabre's existing AI-powered Retail Intelligence solutions such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre's NDC IT solutions.
Built to function in both a PNR-based and an Offer-Order world, these proprietary Retail Intelligence solutions serve as the building blocks of SabreMosaic and are already powering the retailing strategies for several innovative airlines. Aligned with IATA's vision of an entirely Offer- and Order-based approach, SabreMosaic will help airlines transform all aspects of the retailing process.
What SabreMosaic means for airline customers
"As part of our development process, we took a design thinking approach and collaborated with a community of thought leading airlines on SabreMosaic to iterate towards production ready solutions," said Garry Wiseman, Chief Product & Technology Officer of Sabre. "We are already gaining traction in the marketplace as customers recognize the benefits of utilizing SabreMosaic's AI-powered modules in their digital experiences."
"At American, we are putting the customer at the center of everything we do. A big part of our transformation toward convenient, consistent, and connected travel journeys for our customers is the transition to modern technology, including Offer and Order Management solutions. We look forward to continuing our collaboration with Sabre on a proof-of-concept for SabreMosaic that keeps a seamless traveler experience at the core," said Marcial Lapp, Vice President - Revenue Engineering of American Airlines.
"Virgin Australia has been on a mission to reimagine the airline experience and be
"As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre. We are committed to providing real-time content and personalized experiences to our customers, and Sabre's innovative technology serves as a foundational enabler of our offer and order ecosystem. Sabre solutions empower us to extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers," said Jiri Marek, CEO of Air
"We at Oman Air are all about memorable travel experiences and our signature hospitality, and we believe modern, intelligent technology is foundational to delivering on those promises. We look forward to working alongside travel technology innovators like Sabre to shape the future and deliver retail experiences travelers expect," said Ridha Al Lawati, Acting Vice President – Digital of Oman Air.
SabreMosaic provides holistic Offer Management capabilities that give airlines the ability to intelligently define, manage, and retail airline and third-party content, as well as distribute a broader variety of offers across channels. Sabre's advanced Order Management capabilities support the management and fulfillment of offers, including the acceptance and settlement of traditional and non-traditional payment types, and provide consistency of the airline brand experience through all customer touchpoints.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
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