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Sabre Hospitality launches SynXis Concierge.AI, revolutionizing customer service with generative AI

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Sabre Hospitality, a division of Sabre (NASDAQ: SABR), announced the launch of SynXis Concierge.AI, a generative AI solution for enhancing hotel customer service. This innovative tool will debut at HITEC Charlotte, USA, from June 24-27, 2024. SynXis Concierge.AI leverages Sabre's extensive data to provide accurate and immediate responses to customer queries, significantly improving the customer service experience. Initially deployed within Sabre's Customer Care and Delivery team, the AI is expected to handle diverse customer interactions effectively. Future plans include integrating the AI into the Community Portal for enhanced self-service and exploring its application in existing products to boost efficiency and conversions. Sabre officials highlight the technology’s potential to revolutionize the hospitality industry by driving operational efficiency and personalizing guest experiences.

Positive
  • Launch of SynXis Concierge.AI leverages Generative AI, a cutting-edge technology.
  • Enhances customer service by providing immediate, detailed, and accurate responses.
  • Showcased at a prominent industry event, HITEC Charlotte, indicating strong industry engagement.
  • Equipped entire Customer Care and Delivery team to enhance service capabilities.
  • Plans to integrate AI into Community Portal for improved self-service options.
  • Exploring applications in existing products to drive operational efficiency and optimize conversions.
  • Demonstrates Sabre's commitment to continuous innovation in the hospitality industry.
  • Potential to revolutionize customer service and operational efficiency in the hospitality sector.
Negative
  • No detailed financial metrics or revenue projections provided for the new product.
  • Initial deployment to internal teams; unclear timeline for external customer adoption.
  • Potential risks if AI does not meet performance expectations or fails to integrate smoothly.
  • information on cost implications for integrating SynXis Concierge.AI into existing systems.

Insights

SynXis Concierge.AI marks a significant milestone for Sabre Hospitality. Generative AI, celebrated for its ability to create new content from diverse inputs, promises transformational potential. From a technology standpoint, leveraging Generative AI within the hospitality sector allows businesses to automate nuanced customer interactions, leading to faster response times and improved customer satisfaction. This is especially valuable in an industry where guest experience is paramount.

One potential drawback is that AI systems, while efficient, might initially struggle with complex or unusual queries that require a human touch. This could momentarily affect the customer experience until the system becomes more adept through continuous use and feedback. Also, the dependency on high-quality data is crucial; poor data input could hinder the AI's effectiveness, making data management practices critically important.

Investors should note that while the technology is promising, its impact on Sabre’s financials would likely be gradual, observed through metrics such as customer satisfaction scores and operational cost savings.

From a market perspective, the introduction of SynXis Concierge.AI could position Sabre Hospitality as a pioneer in AI-driven solutions within the hospitality industry. This innovation aligns well with current market trends where personalization and efficiency are highly valued by consumers. The initial deployment within Sabre's Customer Care and Delivery team serves as a proving ground, allowing the company to refine and optimize the solution before broader market integration.

However, it's important for investors to temper their expectations; successful implementation and widespread adoption take time. The immediate market impacts may be minimal, but long-term benefits include enhanced customer retention and potential up-selling opportunities through personalized service.

Additionally, Sabre’s move to showcase this technology at HITEC Charlotte suggests a strategic effort to gain industry visibility and attract potential clients, which could lead to new business opportunities and partnerships.

Sabre Hospitality to showcase Concierge.AI at HITEC Charlotte, USA

SOUTHLAKE, Texas, June 18, 2024 /PRNewswire/ -- Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the launch of SynXis Concierge.AI, an innovative solution harnessing the power of Generative AI to transform customer service for hoteliers. Sabre Hospitality will be showcasing the product and its capabilities at HITEC Charlotte in USA between June 24-27, 2024.  

SynXis Concierge.AI represents Sabre Hospitality's first deployment of Generative AI, a technology that generates new content from inputs such as text, images, and code. Drawing on Sabre's extensive data resources, Concierge.AI provides immediate, detailed, and accurate responses to specific queries, ensuring that effectiveness is no longer solely dependent on support agent knowledge and experience. 

Initially, SynXis Concierge.AI is being utilized by Sabre's Customer Care and Delivery (CCD) team to enhance customer service. The entire CCD team is equipped with Concierge.AI, poised to handle a variety of customer interactions including questions, requests, and problem resolution. 

"SynXis Concierge.AI will significantly elevate the customer service experience by providing swift and accurate resolutions," said Scott Wilson, President, Sabre Hospitality. "This innovation underscores our commitment to leveraging cutting-edge technology to meet and exceed our customers' expectations." 

Sabre Hospitality's plans for SynXis Concierge.AI, include integration into the Community Portal to enhance self-service capabilities. Sabre is also exploring its application in existing products to drive operational efficiency and optimize conversions.  

"Generative AI represents a monumental leap in technology for the hospitality industry," said Amy Read, VP of Innovation at Sabre Hospitality. "With SynXis Concierge.AI, we are not only revolutionizing customer service but also unlocking new opportunities for driving operational efficiency and personalizing the guest experience. We have the data and connectivity to maximize Generative AI's potential, and we are fully committed to continuous innovation, helping our customers achieve their fullest potential with this transforming technology." 

About Sabre Corporation
Sabre Corporation is a leading software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The company connects travel suppliers and buyers around the globe through innovative products and next-generation technology solutions. Sabre harnesses speed, scale, and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information, visit www.sabre.com

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Heidi Castle
heidi.castle@sabre.com

Investor Contact
Brian Roberts
Brian.roberts@sabre.com
sabre.investorrelations@sabre.com

Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE)

 

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SOURCE Sabre Corporation

FAQ

What is SynXis Concierge.AI?

SynXis Concierge.AI is a generative AI solution launched by Sabre Hospitality to enhance customer service for hoteliers.

When will SynXis Concierge.AI be showcased?

SynXis Concierge.AI will be showcased at HITEC Charlotte, USA, from June 24-27, 2024.

What technology does SynXis Concierge.AI use?

SynXis Concierge.AI uses Generative AI, which generates new content based on inputs like text, images, and code.

How is SynXis Concierge.AI initially being used?

SynXis Concierge.AI is initially deployed by Sabre's Customer Care and Delivery team to enhance customer service.

What are the future plans for SynXis Concierge.AI?

Future plans include integrating SynXis Concierge.AI into the Community Portal and exploring its application in existing products to drive efficiency and conversions.

What potential benefits does SynXis Concierge.AI offer?

SynXis Concierge.AI offers benefits like improved customer service, operational efficiency, and personalized guest experiences.

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