Sabre and American Airlines set to go live with NDC content

Rhea-AI Summary

Sabre Corporation (NASDAQ: SABR) has partnered with American Airlines to enhance travel booking options through the introduction of American's NDC content on Sabre's global distribution system (GDS). Starting April 3, travel buyers using Sabre's platforms will access various NDC offers, including premium fares and enhanced service options. This initiative aims to modernize retailing in travel, providing a tailored experience for customers while creating new business opportunities for American Airlines and its retail partners. The integration marks a significant step in advancing NDC distribution in the travel industry.

Positive

• Partnership with American Airlines to offer NDC content via Sabre's GDS enhances booking options.
• Availability of premium fares and more descriptive flight offer details.
• Opportunity for increased revenue and tailored experiences for customers.

Negative

• Initial phase of NDC bookings may limit immediate revenue impact.

American's NDC content will be accessible via Sabre Red 360, Sabre APIs and GetThere

SOUTHLAKE, Texas, March 29, 2023 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and American Airlines, today announced the availability of American's NDC offers through Sabre's global distribution system (GDS).

Starting on April 3, Sabre-connected travel buyers, agencies and developer partners will be able to shop, book, and service American's NDC content, including paid seats, through Sabre's Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and the online booking tool, GetThere.

"We are committed to providing our customers with a modern, seamless retailing experience across all channels," said Thomas Rajan, vice president, global sales at American Airlines. "Through Sabre's network of travel retailers, we'll be able to provide our enhanced, rich NDC content to travelers worldwide. This will open new business opportunities to American as well as our travel retail partners, and deliver a better, more tailored experience to the customers we all serve."

Travel buyers connected to the Sabre GDS will be able to choose enhanced offers from American such as the Main Select and Flagship Business Plus fares, ancillary products and the lowest fares available in these channels. They will also have access to more descriptive information on American's flight offers as well as seat selection enabled in the booking path.

"We are excited to reach this milestone with American Airlines and look forward to our ongoing collaboration to provide travel buyers with the offers and services their travelers want," said Kathy Morgan, vice president, NDC and airline supply, Sabre Travel Solutions. "While it is still early days for NDC bookings, making this rich NDC content from the world's largest airline available in Sabre channels is an important step towards the maturing and scaling of NDC distribution."

About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information, visit www.sabre.com.  

SABR-F

Sabre Contacts

Media:
Kristin Hays     
Kristin.hays@sabre.com

Heidi Castle
heidi.castle@sabre.com

Investors:
Brian Roberts
Brian.roberts@sabre.com

American Airlines Contact

Media:
Andrea Koos
Andrea.Koos@aa.com

 

 

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SOURCE Sabre Corporation

FAQ

What is the significance of Sabre's partnership with American Airlines?

The partnership allows Sabre to integrate American Airlines' NDC content into its GDS, enhancing booking options and creating new business opportunities.

When will American Airlines' NDC content be available through Sabre?

The NDC content will be accessible starting April 3, 2023.

What benefits do travel buyers get from accessing NDC content?

Travel buyers can access premium fare options, enhanced service offerings, and detailed flight information.

What is NDC in the context of Sabre and American Airlines?

NDC stands for New Distribution Capability, which enhances the way airlines can distribute their content and offers to travel sellers.

How does Sabre plan to evolve its NDC distribution capabilities?

Sabre aims to mature and scale its NDC distribution through ongoing collaboration with airline partners like American Airlines.