PLAY airlines Signs Distribution Agreement with Sabre

Rhea-AI Summary

Sabre (NASDAQ: SABR) and PLAY airlines have announced a multi-year distribution agreement. This partnership will allow Sabre-connected travel agencies to access PLAY's expanding network of affordable flights across North America and Europe. PLAY, an Icelandic low-cost carrier founded in 2019, operates 10 aircraft and connects up to 40 destinations in 2024.

The agreement aligns with Sabre's strategy to expand low-cost carrier content in its travel marketplace, addressing content fragmentation challenges. PLAY continues to grow its route network, with new flights to Aalborg, Denmark launching in June 2025, and recent additions to Toronto and Washington D.C., enhancing options for Sabre-connected agencies and their clients.

Positive

• Multi-year distribution agreement with PLAY airlines expands Sabre's low-cost carrier content
• Increased visibility and sales potential for PLAY airlines through Sabre's extensive global travel marketplace
• Enhanced options for Sabre-connected travel agencies, potentially driving more bookings

Negative

• None.

News Market Reaction

+0.62%

1 alert

+0.62% News Effect

On the day this news was published, SABR gained 0.62%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

• Founded in 2019, the Icelandic low-cost carrier provides affordable transatlantic flights between North America and Europe.
• PLAY airlines operates 10 aircrafts, connecting North America with Europe, including routes to Boston, New York, Toronto, London, Paris, and Berlin

SOUTHLAKE, Texas and REYKJAVIK, Iceland, Sept. 19, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading technology provider to the global travel industry, and Play airlines,  a fast-growing Icelandic low-cost carrier, today announced a multi-year distribution agreement. Through this partnership, Sabre-connected travel agencies will have seamless access to PLAY airlines' expanding network of affordable flights across North America and Europe.

This strategic agreement comes as PLAY airlines continues to grow its presence in key markets, including the Nordics, the United States, and Canada. The carrier's low-cost model offers travelers cost-effective transatlantic travel options, with Iceland serving as a hub for both North American and European travelers. The airline currently operates a modern all-Airbus fleet, connecting passengers up to 40 destinations in 2024.

This is in line with Sabre's ongoing investments in multi-source content and capabilities, and its commitment to addressing the growing content fragmentation challenge, enabling the efficient integration and normalization of content, and ensuring travel buyers retain the choice, transparency, and service standards they value today.

"By bringing PLAY airlines' content into Sabre's GDS, we are enabling our agency partners to offer more value and choices to their clients," said Alessandro Ciancimino, VP Airline Distribution at Sabre. "This agreement is part of our broader strategy to expand low-cost carrier content in the Sabre travel marketplace in 2024 and beyond, helping agencies seamlessly access the diverse travel options their customers demand."

PLAY airlines continues to expand its route network, with new flights to Aalborg, Denmark, launching in June 2025, and recent additions to Toronto and Washington D.C. in North America, increasing the carrier's connectivity across key transatlantic markets, enriching the options available to Sabre-connected agencies and providing their clients with a broader range of affordable travel choices.

PLAY's CEO, Einar Örn Ólafsson, commented, "Partnering with Sabre is a significant milestone for us as we expand our footprint in the North American and European markets. Sabre's strong agency network in these regions will play a crucial role in driving sales and enhancing our visibility to new audiences."

This multi-year agreement further supports PLAY airlines' ongoing growth by enhancing distribution and visibility through Sabre's extensive global travel marketplace.

About Sabre Corporation 
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

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Media Contacts:

Kristin Hays
Kristin.hays@sabre.com

Heidi Castle
heidi.castle@sabre.com

Investors
Brian Roberts
sabre.investorrelations@sabre.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/play-airlines-signs-distribution-agreement-with-sabre-302250133.html

SOURCE Sabre Corporation

FAQ

What is the significance of Sabre's agreement with PLAY airlines for SABR stock?

The agreement expands Sabre's low-cost carrier content, potentially increasing bookings through its platform and enhancing its value proposition to travel agencies, which could positively impact SABR stock.

How many destinations does PLAY airlines connect through Sabre's platform in 2024?

PLAY airlines connects up to 40 destinations in 2024 through Sabre's travel marketplace.

When will PLAY airlines launch new flights to Aalborg, Denmark?

PLAY airlines plans to launch new flights to Aalborg, Denmark in June 2025.

How does the PLAY airlines agreement align with Sabre's (SABR) strategy?

The agreement aligns with Sabre's strategy to expand low-cost carrier content in its travel marketplace and address content fragmentation challenges in the travel industry.