British Airways' NDC content now live in Sabre's travel marketplace
Sabre (NASDAQ: SABR) has announced the integration of British Airways' New Distribution Capability (NDC) content into its travel marketplace. This strategic implementation allows Sabre-connected travel agencies worldwide to access, book, and manage NDC offers alongside traditional ATPCO/EDIFACT options through Sabre's platforms including Red 360, Red Launchpad™, and Offer and Order APIs.
The integration enables a unified shopping experience with enhanced workflow efficiency. Travel agencies in over 150 countries using Sabre's NDC capabilities can now access British Airways' personalized offers, providing more options and value to travelers. British Airways' Chief Commercial Officer, Colm Lacy, emphasized this move as part of their commitment to delivering a seamless digital-first retailing experience.
Sabre (NASDAQ: SABR) ha annunciato l'integrazione del contenuto della New Distribution Capability (NDC) di British Airways nel suo marketplace di viaggi. Questa implementazione strategica consente alle agenzie di viaggio collegate a Sabre in tutto il mondo di accedere, prenotare e gestire le offerte NDC insieme alle opzioni tradizionali ATPCO/EDIFACT attraverso le piattaforme di Sabre, tra cui Red 360, Red Launchpad™ e le API di Offerta e Ordine.
L'integrazione consente un'esperienza di acquisto unificata con una maggiore efficienza del flusso di lavoro. Le agenzie di viaggio in oltre 150 paesi che utilizzano le capacità NDC di Sabre possono ora accedere alle offerte personalizzate di British Airways, offrendo più opzioni e valore ai viaggiatori. Colm Lacy, Chief Commercial Officer di British Airways, ha sottolineato questo passo come parte del loro impegno a fornire un'esperienza di vendita al dettaglio digitale senza soluzione di continuità.
Sabre (NASDAQ: SABR) ha anunciado la integración del contenido de la New Distribution Capability (NDC) de British Airways en su mercado de viajes. Esta implementación estratégica permite a las agencias de viajes conectadas a Sabre en todo el mundo acceder, reservar y gestionar ofertas NDC junto con las opciones tradicionales de ATPCO/EDIFACT a través de las plataformas de Sabre, incluyendo Red 360, Red Launchpad™ y las API de Oferta y Pedido.
La integración permite una experiencia de compra unificada con una mayor eficiencia en el flujo de trabajo. Las agencias de viajes en más de 150 países que utilizan las capacidades NDC de Sabre ahora pueden acceder a las ofertas personalizadas de British Airways, proporcionando más opciones y valor a los viajeros. Colm Lacy, Director Comercial de British Airways, enfatizó este movimiento como parte de su compromiso de ofrecer una experiencia de venta al por menor digital sin interrupciones.
사브르 (NASDAQ: SABR)는 브리티시 에어웨이즈의 새로운 분배 능력 (NDC) 콘텐츠를 여행 시장에 통합했다고 발표했습니다. 이 전략적 구현은 전 세계의 사브르 연결 여행사가 사브르의 플랫폼인 Red 360, Red Launchpad™ 및 오퍼 및 주문 API를 통해 전통적인 ATPCO/EDIFACT 옵션과 함께 NDC 제안을 접근하고 예약 및 관리할 수 있게 합니다.
이 통합은 향상된 작업 효율성을 갖춘 통합 쇼핑 경험을 가능하게 합니다. 사브르의 NDC 기능을 사용하는 150개 이상의 국가의 여행사는 이제 브리티시 에어웨이즈의 개인화된 제안에 접근할 수 있어 여행자에게 더 많은 옵션과 가치를 제공합니다. 브리티시 에어웨이즈의 최고 상업 책임자 콜름 레이시는 이 조치를 원활한 디지털 우선 소매 경험을 제공하기 위한 약속의 일환으로 강조했습니다.
Sabre (NASDAQ: SABR) a annoncé l'intégration du contenu de la New Distribution Capability (NDC) de British Airways dans son marché de voyages. Cette mise en œuvre stratégique permet aux agences de voyages connectées à Sabre dans le monde entier d'accéder, de réserver et de gérer les offres NDC aux côtés des options traditionnelles ATPCO/EDIFACT via les plateformes de Sabre, y compris Red 360, Red Launchpad™ et les API d'Offre et de Commande.
L'intégration permet une expérience d'achat unifiée avec une efficacité de flux de travail améliorée. Les agences de voyages dans plus de 150 pays utilisant les capacités NDC de Sabre peuvent désormais accéder aux offres personnalisées de British Airways, offrant ainsi plus d'options et de valeur aux voyageurs. Colm Lacy, directeur commercial de British Airways, a souligné ce mouvement comme faisant partie de leur engagement à offrir une expérience de vente au détail numérique fluide.
Sabre (NASDAQ: SABR) hat die Integration des Inhalts der New Distribution Capability (NDC) von British Airways in seinen Reisemarktplatz angekündigt. Diese strategische Implementierung ermöglicht es Sabre-verbundenen Reisebüros weltweit, NDC-Angebote zusammen mit traditionellen ATPCO/EDIFACT-Optionen über die Plattformen von Sabre, einschließlich Red 360, Red Launchpad™ und den Angebots- und Bestell-APIs, zuzugreifen, zu buchen und zu verwalten.
Die Integration ermöglicht ein einheitliches Einkaufserlebnis mit verbesserter Workflow-Effizienz. Reisebüros in über 150 Ländern, die die NDC-Funktionen von Sabre nutzen, können nun auf die personalisierten Angebote von British Airways zugreifen, was den Reisenden mehr Optionen und Wert bietet. Colm Lacy, Chief Commercial Officer von British Airways, betonte diesen Schritt als Teil ihres Engagements, ein nahtloses digitales Einzelhandelserlebnis zu bieten.
- Strategic expansion of NDC content portfolio strengthens Sabre's market position
- Integration with major carrier British Airways expands service offerings
- Global reach across 150+ countries demonstrates strong market penetration
- None.
By activating NDC through Sabre, agencies will seamlessly manage British Airways' offers and orders via Sabre Red 360, Sabre Red Launchpad™, and the Sabre Offer and Order APIs. Sabre's multi-source content strategy enables NDC content to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity.
British Airways' Chief Commercial Officer, Colm Lacy, said: "At British Airways, we want to give customers a seamless digital-first retailing experience, so we're pleased to extend access to our exclusive NDC content, using Sabre's technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe."
"Sabre is proud to continue leading the way in NDC adoption by providing robust technology solutions that empower our customers to evolve with the industry," said Kathy Morgan, Senior Vice President, Distribution Experience, Sabre Travel Solutions. "Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available."
Currently, thousands of agencies in over 150 countries use Sabre's NDC capabilities to efficiently shop, book, and service dynamic airline content. By incorporating BA's NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travelers.
About Sabre
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About British Airways
As a global airline and the
In September 2021, British Airways launched its sustainability programme, BA Better World, committing to put sustainability at the heart of everything it does and with a clear roadmap to achieve net zero carbon emissions by 2050. British Airways is a founding member of the airline alliance oneworld, which serves around 1,000 destinations across the globe.
British Airways flies to destinations in more than 75 countries. Its principal place of business is
SABR-F
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