SentinelOne Appoints Sally Jenkins as Chief Marketing Officer

Rhea-AI Summary

SentinelOne (NYSE: S) has announced the appointment of Sally Jenkins as Chief Marketing Officer. Jenkins, with over 30 years of marketing experience at companies like Elastic and VMware, will focus on enhancing the SentinelOne brand and driving growth. She previously contributed to a 300% revenue increase at Elastic by transforming its marketing strategy. Sally Jenkins will report directly to Tomer Weingarten, CEO of SentinelOne. Jenkins emphasized the need for organizations to simplify their technology stack amidst rising cyber threats and highlighted SentinelOne's unique position in the cybersecurity landscape. The company serves over 10,000 customers, providing autonomous cybersecurity solutions through its SentinelOne Singularity™ platform.

Positive

• Sally Jenkins has a proven track record, contributing to a 300% revenue increase at Elastic.
• Jenkins's experience spans major companies, enhancing credibility and expected marketing effectiveness.
• The appointment is aligned with SentinelOne's aggressive growth goals and market expansion strategies.

Negative

• Concerns regarding continuity in leadership and the potential gap in experience as the company adapts to a new marketing strategy.

Former Elastic, Informatica, VMware and Symantec marketing leader brings over 30 years of experience amplifying brand and demand at hyper growth companies

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- SentinelOne (NYSE: S), a global leader in autonomous security, today announced the appointment of Sally Jenkins as Chief Marketing Officer. In this role, Jenkins will be responsible for the planning, development and global execution of the company’s marketing strategy to elevate the SentinelOne brand and support industry-leading growth at scale. Jenkins will report directly to SentinelOne CEO Tomer Weingarten.

“Sally Jenkins has helped define some of the most influential brands across multiple industries,” said Weingarten. “We have aggressive goals to expand our brand presence and market share and Sally’s experience in SaaS, data and cybersecurity are the perfect trifecta to achieve them. The cybersecurity landscape has never been more complicated, and organizations desperately need a platform that can autonomously shield them from malicious attacks. Sally has a deep understanding of how to position and define our offerings in ways that will strengthen and solidify our leadership position across all market segments.”

A tenured and experienced leader, Jenkins has a proven track record of building brand and demand at leading B2B and B2C companies, including Elastic, Informatica, VMware and Symantec. Jenkins joins SentinelOne from Elastic, a data security and observability solutions provider built on Elasticsearch, where she successfully transformed the company’s positioning, marketing strategy and vision to meet the hypergrowth company’s evolving needs, contributing to a 300% revenue increase during her tenure. Prior to Elastic, she was CMO at Informatica, an AI-powered data management company, where she was instrumental in repositioning the company as a leader in the enterprise cloud data management category.

A thought leader in the art and science of marketing, Sally is a Silicon Valley Business Journal CMO of the Year, an independent board director at data.world and an advisor to Aware, Inc.

“The increase in cyber attacks, proliferation of remote work and devices to support it, along with the acceleration of business to the cloud have made infrastructure more difficult to protect,” said Jenkins. “Companies are looking for ways to simplify their technology stack and bolster their security posture, and with its unparalleled technology and vision for the future of security, SentinelOne is uniquely positioned to do so. I look forward to elevating the company’s brand while continuing to be maniacally focused on generating demand to support the company’s unparalleled growth.”

About SentinelOne
SentinelOne is a leader in autonomous cybersecurity and a Fortune AI 50 company. SentinelOne Singularity™ is a cybersecurity AI platform that detects, prevents, and responds to cyber attacks at machine speed, empowering organizations to secure endpoints, cloud workloads, containers, identities, and mobile and network-connected devices with speed, accuracy and simplicity. The SentinelOne Singularity™ Platform is powered by DataSet™, an AI-enabled data lake technology. Over 10,000 customers, including hundreds of the Global 2000, prominent governments, healthcare providers, and educational institutions, trust SentinelOne to secure the future today. To learn more, visit www.sentinelone.com

Category: Investors

View source version on businesswire.com: https://www.businesswire.com/news/home/20230419005219/en/

Karen Master

SentinelOne

karen.master@sentinelone.com

+1 (440) 862-0676

Source: SentinelOne

FAQ

Who is the new Chief Marketing Officer of SentinelOne?

Sally Jenkins has been appointed as the new Chief Marketing Officer of SentinelOne.

What experience does Sally Jenkins bring to SentinelOne?

Sally Jenkins has over 30 years of experience in marketing, having worked with companies like Elastic, VMware, and Symantec.

What is the primary focus of Sally Jenkins at SentinelOne?

Jenkins will focus on enhancing brand positioning and executing global marketing strategies to support growth.

What impact is expected from Sally Jenkins's appointment?

Her appointment is expected to strengthen SentinelOne's brand presence and support aggressive market expansion goals.