Rackspace Technology Optimizes Zeotap Network Infrastructure by Implementing DevOps and Automating Internal Processes to Accelerate Product Delivery by 40%

Rhea-AI Summary

Rackspace Technology (NASDAQ: RXT) has partnered with Zeotap to enhance network infrastructure and optimize processes. This collaboration has led to a 40% increase in product delivery speed and an 80% reduction in operational load. Zeotap, requiring support due to rapid growth, migrated to Google Cloud Platform to handle extensive data and numerous pipelines. Rackspace implemented a 24/7 support ecosystem and focused on operational streamlining, ensuring compliance and best practices. These improvements are expected to create a more predictable business operation for Zeotap.

Positive

• 40% increase in product delivery speed due to Rackspace's optimization.
• 80% reduction in operational load, enhancing efficiency.
• Implementation of a 24/7 support ecosystem for better operational stability.

Negative

• None.

SAN ANTONIO, July 15, 2021 (GLOBE NEWSWIRE) -- Rackspace Technology^® (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with Zeotap, a leading customer intelligence platform, to optimize its network infrastructure by implementing DevOps and automated internal processes to accelerate product delivery by 40% and reduce its operations load by 80%.

Zeotap, a customer intelligence platform (CIP) helps brands understand their customers and predict behaviors, allowing them to improve customer engagement and enables them to build on a nucleus of first-, second- and third-party data to win new customers and grow their loyal base. Zeotap works with global brands, agencies and publishers across Europe and Asia Pacific.

Due to their global success, Zeotap was growing quickly and needed help optimizing its processes, streamlining its operations, and increasing automation to build and deliver products faster. To accomplish this, Zeotap migrated to Google Cloud Platform (GCP) with several terabytes of data to manage, 400+ data pipelines to monitor and a small internal IT team. Given the size of their infrastructure, Zeotap knew it would need outside help managing its rapid growth and optimization, so the company turned to Rackspace Technology.

“Rackspace has created a robust “24/7/365” support ecosystem for Zeotap, ensuring we get flawless support, backed by a TAM and access to Google Cloud Platform Enterprise Support,” said, Aditya Chandra, Vice President – Infrastructure & Information Security, Zeotap. “With the help of Rackspace Service Blocks, we can leverage Google Cloud expertise to ensure Zeotap is able to follow best practices around privacy and compliance while deploying solutions on Google Cloud and using its various SKUs.”

“The big investment in the first 90 days was to operationally streamline a lot of the internal processes, make sure good documentation and data hygiene were in place, and maturity in how compliance was being addressed,” said Sandeep Bhargava, Managing Director, APJ at Rackspace Technology. “We did a lot of that work so Zeotap could run the business in a more predictable and consistent fashion.”

“Given its global expertise in dealing with on-premises as well as cloud solutions, Rackspace Technology can really add value because they are better equipped to troubleshoot and handle complex data operations,” said Ameya Agnihotri, Chief Technology Officer, Zeotap.

About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Media Contact
Natalie Silva
Rackspace Corporate Communications
publicrelations@rackspace.com

FAQ

What improvements did Rackspace Technology achieve for Zeotap?

Rackspace Technology helped Zeotap achieve a 40% increase in product delivery speed and an 80% reduction in operational load.

What platform did Zeotap migrate to with Rackspace's help?

Zeotap migrated to the Google Cloud Platform to optimize its data management and operations.

What kind of support did Rackspace provide to Zeotap?

Rackspace provided a robust 24/7 support ecosystem, ensuring compliance and operational best practices.

How did Rackspace Technology assist Zeotap's rapid growth?

Rackspace assisted by streamlining internal processes and improving automation to help Zeotap manage its rapid growth.