Rackspace Technology Collaborates with iPromote to Reduce Operational Costs by 30% with Linux on AWS

Rhea-AI Summary

Rackspace Technology (RXT) has partnered with iPromote to migrate their infrastructure to Linux on AWS, achieving a 30% reduction in operational costs. This strategic move aims to modernize iPromote's infrastructure, reducing resource consumption and eliminating licensing fees. The project was partially funded by AWS, with Rackspace overseeing both the discovery and implementation phases. iPromote's COO noted that the collaboration enhanced their team’s knowledge and efficiency, presenting a strong opportunity for future innovation and stability.

Positive

• 30% reduction in operational costs for iPromote due to migration to Linux on AWS.
• Project partially funded by AWS, reducing financial burden.
• Improved efficiency and stability in iPromote's production environment.

Negative

• None.

SAN ANTONIO, July 29, 2021 (GLOBE NEWSWIRE) -- Rackspace Technology^® (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced it has worked with iPromote, a turnkey online advertising solution, to migrate their infrastructure to Linux on AWS reducing the company’s operational costs by 30%.

Founded in 2006 and based in central California, iPromote offers a complete turnkey online advertising solution that encompasses ad creation, bidding, serving, analytics, and reporting for small to medium businesses (SMB). Its aim is to optimize the micro-budget of SMBs with an efficient plan that reaches target audiences using high-traffic channels including MSN, Yahoo, The Weather Channel, CBS News, CNN, Accuweather, and Facebook.

iPromote’s platform is sold through enterprise resellers, providing their sales forces with the technical tools and solutions needed to sell online advertising to SMBs. iPromote’s customers are mostly based in the U.S., but it also operates in Europe and Australia.

To reduce operational costs, iPromote was looking for ways to modernize and determined that one potential solution that would allow it to meet both goals was a move from Windows to Linux on AWS. With a migration to Linux, iPromote would reduce its consumption of compute resources while simultaneously eliminating current and future costs associated with licensing costs.

iPromote worked with Onica, a Rackspace Technology company, by leveraging the AWS-sponsored Microsoft Modernization Initiative to get the project started quickly while conserving resources during a period of economic uncertainty caused by the global pandemic.

“Rackspace Technology worked with iPromote to optimize costs by migrating to Linux on AWS which provides flexibility and stability,” said Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology. “With the elimination of current and future licensing costs, iPromote was able to contribute to their long-term cost savings.”

The initial engagement with Rackspace Technology involved a discovery phase and implementation phase, which was 50% funded by AWS. During the discovery phase, Rackspace Technology planned the migration’s technical and financial aspects and through this early collaboration, trust was built between the Rackspace Technology and iPromote teams that enabled later implementation phase of the project to be fast tracked.

“By working with Rackspace Technology, the iPromote development team gained knowledge around application migration and adopted an agile methodology that will fuel future innovation and growth,” said Matt Silva, COO, iPromote. “Performance optimization processes have been built into the production environment which have improved efficiency and stability. We are running successfully and from my perspective, this project was a win, from top to bottom, from an education perspective and for the AWS funding options. It was a win/win.”

About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Media Contact
Natalie Silva
Rackspace Corporate Communications
publicrelations@rackspace.com

FAQ

What is Rackspace Technology's recent announcement regarding iPromote?

Rackspace Technology announced a partnership with iPromote to migrate their infrastructure to Linux on AWS, resulting in a 30% reduction in operational costs.

How much did iPromote save by migrating to Linux on AWS?

iPromote achieved a 30% reduction in operational costs through the migration.

Was the migration project funded by AWS?

Yes, the initial engagement included funding from AWS which covered 50% of the migration project.

What benefits did iPromote gain from working with Rackspace Technology?

iPromote gained knowledge in application migration and improved efficiency and stability in their production environment.

What impact did the migration have on iPromote's operational costs?

The migration led to a significant reduction in operational costs, specifically a 30% decrease.