Rackspace Technology Powers Expansion and Application First Customer Engagement with Hybrid Cloud for Domino's Pizza UK & Ireland
Rackspace Technology (NASDAQ: RXT) has partnered with Domino's Pizza UK & Ireland to enhance the pizza chain's digital capabilities through a robust hybrid cloud environment. This infrastructure supports Domino's expanding network of approximately 1,400 stores with plans to grow to over 1,600 locations.
Domino's has transformed from a traditional takeaway business into a technology-driven enterprise, with most sales flowing through digital channels and nearly six million active customers using their mobile application. The company worked with Rackspace to build a hybrid technology environment combining private cloud stability with the scalability of Microsoft Azure.
Key improvements include:
- Modernizing the e-commerce platform from monolithic architecture to microservices running on Azure Kubernetes Service
- Implementing Infrastructure-as-Code (IaC) practices for consistency across environments
- Deploying Microsoft Dynamics 365 to modernize supply chain and finance operations
The partnership, ongoing since 2011, has been particularly valuable during high-demand periods like the 2022 FIFA World Cup, enabling Domino's to handle significant traffic spikes while maintaining performance.
Rackspace Technology (NASDAQ: RXT) ha stretto una partnership con Domino's Pizza UK & Ireland per migliorare le capacità digitali della catena di pizzerie attraverso un robusto ambiente cloud ibrido. Questa infrastruttura supporta la rete in espansione di Domino's, composta da circa 1.400 negozi, con piani per crescere a oltre 1.600 località.
Domino's si è trasformata da un'attività tradizionale di asporto in un impresa guidata dalla tecnologia, con la maggior parte delle vendite che passa attraverso canali digitali e quasi sei milioni di clienti attivi che utilizzano la loro applicazione mobile. L'azienda ha collaborato con Rackspace per costruire un ambiente tecnologico ibrido che combina la stabilità del cloud privato con la scalabilità di Microsoft Azure.
I principali miglioramenti includono:
- Modernizzazione della piattaforma e-commerce da architettura monolitica a microservizi in esecuzione su Azure Kubernetes Service
- Implementazione delle pratiche di Infrastructure-as-Code (IaC) per garantire coerenza tra gli ambienti
- Implementazione di Microsoft Dynamics 365 per modernizzare le operazioni della catena di approvvigionamento e finanziarie
La partnership, attiva dal 2011, è stata particolarmente preziosa durante i periodi di alta domanda, come la Coppa del Mondo FIFA 2022, consentendo a Domino's di gestire picchi di traffico significativi mantenendo le prestazioni.
Rackspace Technology (NASDAQ: RXT) se ha asociado con Domino's Pizza UK & Ireland para mejorar las capacidades digitales de la cadena de pizzerías a través de un robusto entorno de nube híbrida. Esta infraestructura apoya la red en expansión de Domino's, que cuenta con aproximadamente 1,400 tiendas y planes para crecer a más de 1,600 ubicaciones.
Domino's se ha transformado de un negocio tradicional de comida para llevar a una empresa impulsada por la tecnología, con la mayoría de las ventas fluyendo a través de canales digitales y casi seis millones de clientes activos utilizando su aplicación móvil. La empresa trabajó con Rackspace para construir un entorno tecnológico híbrido que combina la estabilidad de la nube privada con la escalabilidad de Microsoft Azure.
Las mejoras clave incluyen:
- Modernización de la plataforma de comercio electrónico de una arquitectura monolítica a microservicios que funcionan en Azure Kubernetes Service
- Implementación de prácticas de Infrastructure-as-Code (IaC) para consistencia entre entornos
- Despliegue de Microsoft Dynamics 365 para modernizar las operaciones de la cadena de suministro y finanzas
La asociación, activa desde 2011, ha sido particularmente valiosa durante períodos de alta demanda como la Copa Mundial de la FIFA 2022, permitiendo a Domino's manejar picos de tráfico significativos mientras mantiene el rendimiento.
랙스페이스 테크놀로지 (NASDAQ: RXT)는 도미노 피자 영국 및 아일랜드와 협력하여 피자 체인의 디지털 역량을 강화하기 위해 강력한 하이브리드 클라우드 환경을 구축했습니다. 이 인프라는 약 1,400개의 매장을 지원하며, 1,600개 이상의 매장으로 성장할 계획입니다.
도미노는 전통적인 테이크아웃 사업에서 기술 주도 기업으로 탈바꿈했으며, 대부분의 판매가 디지털 채널을 통해 이루어지고 있으며 거의 600만 명의 활성 고객이 모바일 애플리케이션을 사용하고 있습니다. 회사는 Rackspace와 협력하여 프라이빗 클라우드의 안정성과 마이크로소프트 애저의 확장성을 결합한 하이브리드 기술 환경을 구축했습니다.
주요 개선 사항은 다음과 같습니다:
- 모놀리식 아키텍처에서 Azure Kubernetes Service에서 실행되는 마이크로서비스로 전자상거래 플랫폼 현대화
- 환경 간 일관성을 위한 코드형 인프라(IaC) 관행 구현
- 공급망 및 재무 운영 현대화를 위한 Microsoft Dynamics 365 배포
2011년부터 진행 중인 이 파트너십은 2022 FIFA 월드컵과 같은 높은 수요 기간 동안 특히 가치가 있었으며, 도미노가 성능을 유지하면서도 상당한 트래픽 급증을 처리할 수 있도록 했습니다.
Rackspace Technology (NASDAQ: RXT) s'est associé à Domino's Pizza UK & Ireland pour améliorer les capacités numériques de la chaîne de pizzerias grâce à un environnement cloud hybride robuste. Cette infrastructure soutient le réseau en expansion de Domino's, qui compte environ 1 400 magasins, avec des projets de croissance à plus de 1 600 emplacements.
Domino's s'est transformé d'une entreprise traditionnelle de plats à emporter en une entreprise axée sur la technologie, la majorité des ventes passant par des canaux numériques et près de six millions de clients actifs utilisant leur application mobile. L'entreprise a travaillé avec Rackspace pour construire un environnement technologique hybride combinant la stabilité du cloud privé avec la scalabilité de Microsoft Azure.
Les améliorations clés comprennent :
- Modernisation de la plateforme de commerce électronique d'une architecture monolithique à des microservices fonctionnant sur Azure Kubernetes Service
- Implémentation de pratiques Infrastructure-as-Code (IaC) pour assurer la cohérence entre les environnements
- Déploiement de Microsoft Dynamics 365 pour moderniser les opérations de la chaîne d'approvisionnement et les finances
Le partenariat, actif depuis 2011, a été particulièrement précieux pendant les périodes de forte demande, comme la Coupe du Monde de la FIFA 2022, permettant à Domino's de gérer des pics de trafic significatifs tout en maintenant les performances.
Rackspace Technology (NASDAQ: RXT) hat eine Partnerschaft mit Domino's Pizza UK & Ireland geschlossen, um die digitalen Fähigkeiten der Pizzakette durch eine robuste hybride Cloud-Umgebung zu verbessern. Diese Infrastruktur unterstützt das wachsende Netzwerk von Domino's mit etwa 1.400 Filialen und Plänen, auf über 1.600 Standorte zu wachsen.
Domino's hat sich von einem traditionellen Takeaway-Geschäft in ein technologiebetriebenes Unternehmen verwandelt, wobei die meisten Verkäufe über digitale Kanäle erfolgen und fast sechs Millionen aktive Kunden ihre mobile Anwendung nutzen. Das Unternehmen arbeitete mit Rackspace zusammen, um eine hybride Technologieumgebung zu schaffen, die die Stabilität der privaten Cloud mit der Skalierbarkeit von Microsoft Azure kombiniert.
Wesentliche Verbesserungen umfassen:
- Modernisierung der E-Commerce-Plattform von einer monolithischen Architektur zu Microservices, die auf Azure Kubernetes Service laufen
- Implementierung von Infrastructure-as-Code (IaC)-Praktiken für Konsistenz über Umgebungen hinweg
- Einführung von Microsoft Dynamics 365, um die Lieferkette und Finanzoperationen zu modernisieren
Die Partnerschaft, die seit 2011 besteht, war besonders wertvoll während Hochnachfragephasen wie der FIFA-Weltmeisterschaft 2022, was es Domino's ermöglichte, signifikante Verkehrsspitzen zu bewältigen und gleichzeitig die Leistung aufrechtzuerhalten.
- Long-term partnership with Domino's Pizza UK & Ireland since 2011
- Supporting expansion from 1,400 to 1,600+ store locations
- Enabling digital transformation with majority of sales now through digital channels
- Successfully handling significant traffic spikes during peak periods
- Modernized e-commerce platform with microservices architecture
- Integration with Microsoft Azure ecosystem enhancing RXT's cloud service portfolio
- None.
Insights
Rackspace Technology's announced partnership with Domino's Pizza UK & Ireland represents a strategic win in the competitive managed cloud services market. This case study showcases Rackspace's implementation of a sophisticated hybrid cloud architecture that combines private cloud stability with Microsoft Azure's public cloud scalability—a technical approach particularly valuable for businesses with mission-critical, real-time operations like food delivery.
The technical implementation is comprehensive and business-critical for Domino's, featuring:
- Microservices architecture on Azure Kubernetes Service enabling efficient scaling during high-demand periods
- Infrastructure-as-Code practices ensuring deployment consistency
- Microsoft Dynamics 365 integration for supply chain modernization
- Cross-platform integration capabilities connecting approximately 1,400 stores
What makes this particularly significant for investors is the longevity of the relationship. Domino's has been working with Rackspace since 2011, demonstrating exceptional customer retention in an industry known for provider-hopping. This stability suggests recurring revenue streams and the potential for expanded services as Domino's grows toward its 1,600-store target.
For context, Rackspace (market cap:
The partnership also underscores Rackspace's Microsoft partnership credentials, which creates additional value through preferred pricing and technical expertise with Azure services. With Domino's processing the majority of its sales through digital channels and supporting nearly six million active app users, this reference customer demonstrates Rackspace's ability to support high-volume, consumer-facing digital operations.
While the announcement lacks specific contract values, the strategic importance lies in how it positions Rackspace in the hybrid cloud and AI solutions market—showcasing their ability to help traditional businesses transform into technology-driven enterprises while maintaining operational stability during critical business periods like the 2022 FIFA World Cup mentioned in the case study.
Domino's uses hybrid cloud to expand its store network, scale operations during peak demand, and deliver a majority of its orders through digital channels
SAN ANTONIO, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading provider of hybrid and AI technology solutions, today announced working with Domino's Pizza UK & Ireland Ltd. to enhance Domino's digital capabilities to support the company's growing store network through a robust hybrid cloud environment.
Domino's Pizza UK & Ireland Ltd., the region's leading pizza delivery company, has redefined convenience and technology in the food delivery industry. As the master franchisee for the region, the company has transformed from a traditional takeaway business into a technology-driven enterprise, with most of its system sales flowing through digital channels and nearly six million active customers using Domino's mobile application.
Operating from its support office in Milton Keynes, Domino's combines centralized corporate operations with a network of franchisee-owned stores connected through technology platforms. These platforms support everything from e-commerce and mobile ordering to supply chain management and store operations, ensuring fresh ingredients are delivered to every location multiple times weekly.
During peak periods, Domino's systems handle significant spikes in order volume while maintaining consistent service delivery across its entire network of approximately 1,400 connected stores. The company is in the process of preparing to expand to over 1,600 locations and requires an adaptable infrastructure capable of scaling seamlessly to meet increasing demands. The network expansion requires the store network infrastructure to transform and continue evolving to support future growth and scalability.
"Domino's wanted to create a more flexible and scalable technology platform to support its expanding digital business and growing store network," said D K Sinha, President of Public Cloud at Rackspace Technology. "Domino's partnered with Rackspace, and we started on a journey toward a more flexible and scalable infrastructure. Domino's chose Microsoft® Azure® and leveraged Rackspace expertise to ensure a smooth transition while maintaining the stability of its critical systems."
Domino's worked with Rackspace Technology to build a hybrid technology environment that combines private cloud stability with the scalability of Microsoft® Azure®. This infrastructure supports all stores and handles significant traffic spikes during peak periods without compromising performance.
The hybrid environment has proven particularly valuable for Domino's rapid-growth business model. Its modernized e-commerce platform's microservices architecture enables faster feature deployment and more efficient scaling, while IaC practices ensure consistent, reliable deployments across environments.
The transformation began with modernizing Domino's e-commerce platform, moving from a monolithic architecture to microservices running on Azure® Kubernetes Service, enabling more efficient scaling during peak periods while maintaining critical systems in a dedicated environment. The new architecture also accelerated development cycles, allowing for faster feature deployment to support customer demands. In addition, Domino's adopted Infrastructure-as-Code (IaC) practices to ensure consistency across environments, enabling rapid environment rebuilding and standardized platform configurations.
Simultaneously, Domino's began implementing Microsoft® Dynamics 365 to modernize its supply chain and finance operations. The Rackspace team worked closely with third-party vendors to ensure seamless integration of the new solutions. As a result, Domino's expanded digital operations and transitioned the majority of orders to digital channels with a hybrid cloud environment powered by Microsoft® Azure® and Azure® Kubernetes Service with Rackspace Professional Services, Microsoft Dynamics 365, Azure Active Directory B2C, Microsoft® 365®, HCP Terraform.
Domino's continues to advance its cloud journey by strengthening disaster recovery capabilities and expanding its cloud footprint.
"Rackspace Technology has been our trusted partner since 2011. Their expertise allows us to maintain stability in our operations while rapidly innovating to meet customer needs," said Michael Chute, Head of Platform Engineering and Architecture at Domino's Pizza UK & Ireland Ltd. "With a small internal team, having the right partners is essential for our growth. Their focus on automation keeps our platforms scalable and our development cycles swift."
Throughout the transformation, the Rackspace team has worked as an extension of the Domino's organization, collaborating across multiple teams and vendors while providing crucial technical expertise. The partnership was especially valuable during significant events like the 2022 FIFA World Cup.
"We have 'Rackers' embedded into our teams, and we know with Rackspace that the quality is high, and we're getting engineers who can support our own teams," Chute added. "We only have a small team of engineers covering everything from our e-commerce platform to our support office IT function to our supply chain."
Click here to watch the Rackspace Technology Domino's video and here to read the full case study.
About Rackspace Technology
Rackspace Technology is a leading end-to-end, hybrid and AI solutions company. We can design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Media Contact: Natalie Silva, publicrelations@rackspace.com
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