Rackspace Technology and Google Cloud deliver retail sales and marketing efficiency for Eagle Eye

Rhea-AI Summary

Rackspace Technology (NASDAQ:RXT) has enhanced its partnership with Eagle Eye by migrating its digital marketing platform, Eagle Eye AIR, to Google Cloud. This transition led to a 30% improvement in point of sales transaction speeds. The updated platform allows real-time management of promotions for retailers, critical during the COVID-19 pandemic. Eagle Eye also reported a 40% decrease in support calls after adopting a cloud-native IT model. The collaboration supports Eagle Eye's global growth ambitions, including new clients in the US and New Zealand, as they aim for a fully cloud-native operation.

Positive

• 30% improvement in point of sales transaction speed.
• 40% decrease in support calls after migrating to Google Cloud.
• Expansion of Eagle Eye's global footprint with new clients in the US and New Zealand.

Negative

• None.

LONDON, Aug. 27, 2020 (GLOBE NEWSWIRE) -- Rackspace Technology™ (NASDAQ:RXT) has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm's digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales transactions.

Eagle Eye AIR powers some of the world’s largest customer loyalty and marketing promotion programmes. The platform integrates several business management and sales systems to help retailers deploy hyper-personalized campaigns to drive customer acquisition and retention.

The expanded relationship between Eagle Eye and Rackspace Technology comes at a time when retail is under great pressure due to the global COVID-19 pandemic. The ability to manage promotions during the pandemic has been critical to Eagle Eye’s support of retailers, especially during times of panic buying and stock level depletion, when it was important that promotions didn’t exacerbate the problem. 

Rackspace Technology expertise and management allowed Eagle Eye to quickly migrate to Google Cloud. From there, Eagle Eye enabled retailers to oversee and manage their promotions in real time. In addition, Eagle Eye has adopted a more cloud native IT model, adding Google BigQuery and Datastore to its current cloud environment. As a result, Eagle Eye reports higher up time, availability and response times, leading to a 40% decrease in support calls.

As a leading global multicloud expert, serving customers in 120 countries worldwide, Rackspace Technology has supported Eagle Eye's ambitions for international growth. Rackspace Technology is able to provide identical capabilities, technology and availability in all markets where it operates, providing Eagle Eye with a consistent user experience. Eagle Eye recently won its first United States client, Southeastern Grocers, along with a retailer in New Zealand, which were both deployed rapidly due to the ability to automate the build of cloud environments, providing consistency in user experience globally.

“It’s never been more important for retailers to use technology solutions such as Eagle Eye AIR to delight their customers and to foster loyalty. Thanks to Rackspace Technology, we migrated our platform to Google Cloud in a matter of months rather than years and have increased our global footprint dramatically saving us millions of pounds in our ambition to become cloud native,” said Steve Rothwell, Founder and CTO, Eagle Eye. “We no longer need to manage hardware and data centres and so have embraced the world of DevOps and agile platform management to run a truly 24/7 global operations.”

“During the global pandemic businesses are putting their resources under a microscope, which is accelerating the need for digital transformations. Retailers are facing heightened pressure to deliver compelling digital experiences, and to do that they are turning to providers like Google Cloud,” said Mahesh Desai, Chief Relationship Officer, Rackspace Technology. “Our cloud expertise has enabled Eagle Eye to keep its focus on its customers whilst we accelerate their cloud journey.”

About Rackspace Technology

Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

For more information contact:

Devika Mistry

Devika.mistry@rackspace.co.uk/07703470339

FAQ

What improvements did Rackspace Technology provide to Eagle Eye?

Rackspace Technology facilitated a 30% improvement in point of sales transaction speeds by migrating Eagle Eye AIR to Google Cloud.

What impact did the migration to Google Cloud have on support for Eagle Eye?

The migration resulted in a 40% decrease in support calls for Eagle Eye.

How has Eagle Eye expanded its client base recently?

Eagle Eye recently acquired clients in the US and New Zealand, enhancing its global presence.

What was the significance of Eagle Eye's platform during the COVID-19 pandemic?

Eagle Eye's platform enabled retailers to manage promotions effectively during the pandemic, avoiding exacerbation of stock issues.