Rackspace Technology Scales Digital Capabilities and Enhances Customer Experiences for Dealer eProcess on Google Cloud
Rackspace Technology (NASDAQ: RXT) has successfully partnered with Dealer eProcess (DEP) to enhance their digital capabilities on Google Cloud. DEP, a leading automotive digital agency founded in 2006, needed to scale its infrastructure to support growing customer demands across North America and Europe.
The collaboration resulted in implementing a comprehensive cloud solution leveraging various Google Cloud services, including managed instance groups (MIGs), Filestore, MemoryStore, Cloud SQL, and Cloud Load Balancing. The migration from private cloud to Google Cloud has enabled DEP to efficiently manage millions of monthly visitors through their flagship product, Everest, an AI-powered platform integrating websites, marketing, and retail tools.
The new infrastructure allows DEP to rapidly deploy resources, handle traffic spikes, and quickly onboard new customers, particularly when adding hundreds of websites simultaneously through OEM partnerships. The solution has significantly improved DEP's operational efficiency and scalability, supporting their 99% customer satisfaction rating.
Rackspace Technology (NASDAQ: RXT) ha collaborato con successo con Dealer eProcess (DEP) per migliorare le loro capacità digitali su Google Cloud. DEP, un'importante agenzia digitale nel settore automobilistico fondata nel 2006, aveva bisogno di scalare la propria infrastruttura per supportare la crescente domanda dei clienti in Nord America e Europa.
La collaborazione ha portato all'implementazione di una soluzione cloud completa, sfruttando vari servizi di Google Cloud, tra cui gruppi di istanze gestite (MIG), Filestore, MemoryStore, Cloud SQL e Cloud Load Balancing. La migrazione dal cloud privato a Google Cloud ha consentito a DEP di gestire in modo efficiente milioni di visitatori mensili attraverso il loro prodotto di punta, Everest, una piattaforma alimentata da AI che integra siti web, marketing e strumenti di vendita al dettaglio.
La nuova infrastruttura consente a DEP di distribuire rapidamente risorse, gestire picchi di traffico e inserire rapidamente nuovi clienti, in particolare quando aggiungono centinaia di siti web contemporaneamente attraverso partnership OEM. La soluzione ha migliorato significativamente l'efficienza operativa e la scalabilità di DEP, supportando il loro tasso di soddisfazione del cliente del 99%.
Rackspace Technology (NASDAQ: RXT) se ha asociado con éxito con Dealer eProcess (DEP) para mejorar sus capacidades digitales en Google Cloud. DEP, una agencia digital automotriz líder fundada en 2006, necesitaba escalar su infraestructura para apoyar la creciente demanda de clientes en América del Norte y Europa.
La colaboración resultó en la implementación de una solución en la nube integral que aprovecha varios servicios de Google Cloud, incluidos grupos de instancias gestionadas (MIG), Filestore, MemoryStore, Cloud SQL y Cloud Load Balancing. La migración de la nube privada a Google Cloud ha permitido a DEP gestionar de manera eficiente millones de visitantes mensuales a través de su producto insignia, Everest, una plataforma impulsada por IA que integra sitios web, marketing y herramientas de venta al por menor.
La nueva infraestructura permite a DEP desplegar recursos rápidamente, manejar picos de tráfico y incorporar rápidamente nuevos clientes, especialmente al añadir cientos de sitios web simultáneamente a través de asociaciones OEM. La solución ha mejorado significativamente la eficiencia operativa y la escalabilidad de DEP, apoyando su tasa de satisfacción del cliente del 99%.
랙스페이스 테크놀로지 (NASDAQ: RXT)는 딜러 이프로세스 (DEP)와 성공적으로 협력하여 구글 클라우드에서 디지털 기능을 향상시켰습니다. 2006년에 설립된 선도적인 자동차 디지털 에이전시인 DEP는 북미와 유럽 전역의 증가하는 고객 수요를 지원하기 위해 인프라를 확장할 필요가 있었습니다.
이번 협력은 관리형 인스턴스 그룹(MIG), 필스토어, 메모리스 store, 클라우드 SQL, 클라우드 로드 밸런싱 등 다양한 구글 클라우드 서비스를 활용한 종합적인 클라우드 솔루션 구현으로 이어졌습니다. 프라이빗 클라우드에서 구글 클라우드로의 마이그레이션을 통해 DEP는 자사의 주력 제품인 에베레스트를 통해 매월 수백만 명의 방문자를 효율적으로 관리할 수 있게 되었습니다. 에베레스트는 웹사이트, 마케팅 및 소매 도구를 통합하는 AI 기반 플랫폼입니다.
새로운 인프라는 DEP가 자원을 신속하게 배포하고 트래픽 급증을 처리하며 OEM 파트너십을 통해 수백 개의 웹사이트를 동시에 추가할 때 특히 빠르게 신규 고객을 온보딩할 수 있게 해줍니다. 이 솔루션은 DEP의 운영 효율성과 확장성을 크게 개선하여 99%의 고객 만족도를 지원하고 있습니다.
Rackspace Technology (NASDAQ: RXT) a établi un partenariat réussi avec Dealer eProcess (DEP) pour améliorer ses capacités numériques sur Google Cloud. DEP, une agence numérique automobile de premier plan fondée en 2006, avait besoin de faire évoluer son infrastructure pour répondre à la demande croissante des clients en Amérique du Nord et en Europe.
La collaboration a abouti à la mise en œuvre d'une solution cloud complète tirant parti de divers services Google Cloud, y compris des groupes d'instances gérées (MIG), Filestore, MemoryStore, Cloud SQL et Cloud Load Balancing. La migration du cloud privé vers Google Cloud a permis à DEP de gérer efficacement des millions de visiteurs mensuels grâce à son produit phare, Everest, une plateforme alimentée par l'IA qui intègre des sites web, des outils de marketing et de vente au détail.
La nouvelle infrastructure permet à DEP de déployer rapidement des ressources, de gérer les pics de trafic et d'intégrer rapidement de nouveaux clients, en particulier lors de l'ajout simultané de centaines de sites Web via des partenariats OEM. La solution a considérablement amélioré l'efficacité opérationnelle et la scalabilité de DEP, soutenant un taux de satisfaction client de 99%.
Rackspace Technology (NASDAQ: RXT) hat erfolgreich mit Dealer eProcess (DEP) zusammengearbeitet, um deren digitale Fähigkeiten auf Google Cloud zu verbessern. DEP, eine führende digitale Agentur in der Automobilindustrie, die 2006 gegründet wurde, benötigte eine Skalierung ihrer Infrastruktur, um die wachsenden Kundenanforderungen in Nordamerika und Europa zu unterstützen.
Die Zusammenarbeit führte zur Implementierung einer umfassenden Cloud-Lösung, die verschiedene Google Cloud-Dienste wie Managed Instance Groups (MIGs), Filestore, MemoryStore, Cloud SQL und Cloud Load Balancing nutzt. Der Umstieg von einer privaten Cloud auf Google Cloud hat es DEP ermöglicht, monatlich Millionen von Besuchern über ihr Flaggschiff-Produkt Everest, eine KI-gestützte Plattform, die Websites, Marketing und Einzelhandelswerkzeuge integriert, effizient zu verwalten.
Die neue Infrastruktur ermöglicht es DEP, Ressourcen schnell bereitzustellen, Verkehrsspitzen zu bewältigen und rasch neue Kunden zu gewinnen, insbesondere wenn Hunderte von Websites gleichzeitig über OEM-Partnerschaften hinzugefügt werden. Diese Lösung hat die betriebliche Effizienz und Skalierbarkeit von DEP erheblich verbessert und unterstützt deren Kunden Zufriedenheitsrate von 99%.
- Successfully migrated from private cloud to Google Cloud, enhancing scalability and operational efficiency
- Platform manages millions of monthly visitors with modernized infrastructure
- Maintains 99% customer satisfaction rating
- Expanded customer base across North America and Europe
- None.
Insights
This strategic partnership marks a significant advancement in Rackspace Technology's Google Cloud services portfolio and demonstrates the company's ability to secure and execute high-value enterprise contracts. The implementation showcases several critical business advantages:
1. Revenue Growth Potential: The automotive digital marketing sector represents a substantial opportunity, with thousands of dealerships across North America and Europe requiring sophisticated digital solutions. Rackspace's successful deployment positions them to capture more market share in this vertical.
2. Scalable Business Model: The infrastructure solution's ability to handle rapid deployment of hundreds of websites simultaneously through OEM partnerships indicates strong potential for recurring revenue growth. This scalability is particularly valuable as automotive dealers increasingly prioritize digital transformation.
3. Competitive Differentiation: The comprehensive solution architecture, combining multiple Google Cloud services with Rackspace's Elastic Engineering support, creates significant barriers to entry and strengthens customer retention. The reported 99% satisfaction rating from DEP validates the solution's effectiveness.
4. Strategic Market Positioning: As automotive retail continues its digital transformation, Rackspace's demonstrated expertise in this sector positions them favorably for similar enterprise-level partnerships. The successful implementation provides a compelling case study for other potential clients in the automotive industry and beyond.
This deal represents more than just a technical achievement - it's a strategic win that could serve as a template for Rackspace's enterprise business development. The company's ability to deliver complex, scalable solutions while maintaining high customer satisfaction levels suggests strong execution capabilities that should interest investors focused on cloud services providers.
Leading automotive digital agency now supports dealership websites by managing millions of visitors monthly with a modernized cloud infrastructure
SAN ANTONIO, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology solutions company, today announced working with Dealer eProcess (DEP) to scale digital capabilities and enhance customer experiences on Google Cloud.
DEP was founded in 2006 in Lisle, Illinois, and is the leading automotive digital agency. DEP specializes in delivering high-converting websites, digital advertising strategies, and exceptional customer service to automotive dealerships. With a
DEP’s flagship product, Everest, supports dealership websites and manages millions of visitors monthly with a modernized cloud infrastructure. The AI-powered platform integrates websites, marketing, retail, and essential tools to drive lead generation and sales growth. The platform’s AI engine, Sherpa, delivers real-time personalized experiences, adapting to user behavior without requiring logins or pre-existing data.
DEP experienced rapid growth and needed to scale its infrastructure to support its expanding customer base of thousands of retailers across North America and parts of Europe. DEP’s expansion through OEM (Original Equipment Manufacturer) partnerships highlighted the need for a more robust infrastructure solution.
“We have both organic growth and growth through OEM partnerships,” said Jim Bodine, CIO at Dealer eProcess. “When we onboard with an OEM, it can mean adding hundreds of websites simultaneously, so we need the ability to grow rapidly to support rapid deployment and efficiently scale resources while managing the high volume of data and traffic integral to its operations.”
Rackspace recommended a collaborative approach to build a comprehensive cloud solution on Google Cloud, with the Rackspace Elastic Engineering team providing guidance and support as DEP set up its initial environment.
Together, the teams developed a production-ready Google Cloud architecture, implemented infrastructure as Code (IaC) hosted on GitHub, and established a deployment pipeline using GitHub Actions. The new solution leverages several Google Cloud services, including managed instance groups (MIGs) for flexible and scalable compute workloads. MIGs offer high availability through automatic VM repair, application-based auto-healing, scalability to meet changing demands, and support for automated updates and stateful workloads.
In addition, the Google solution incorporates:
- Filestore for high-performance file storage
- Memorystore for in-memory data storage
- Cloud SQL for managed relational databases
- Cloud Load Balancing for traffic distribution
The Rackspace team also supported DEP’s modernization of its image build process, contributing to increased automation and efficiency. This increase in efficiency allows them to be prepared to onboard new websites quickly.
With the support of Rackspace, Dealer eProcess’s migration from a private cloud to Google Cloud provided the flexibility and scalability needed to transform its operations and capabilities. The new infrastructure allows DEP to rapidly spin up instances so that the company can quickly respond to changes in demand, deploy resources efficiently, and scale its services to manage traffic spikes and growth.
The enhanced ability to onboard new customers quickly supports DEP’s growth strategy and maximizes the impact of its cloud solution. The scalability of the Google Cloud solution enabled DEP to manage massive volumes of traffic and data. DEP plans to continue its partnership with Rackspace Technology to drive further innovation and growth.
“We look forward to continuing our collaboration with Rackspace Elastic Engineering as we expand our data center environment and advance our technology stack. The Rackspace Elastic Engineering team are my Google Cloud Platform experts. They can quickly do things in Google Cloud when I don’t have time. They’re basically part of my team, and they are essential,” added Bodine.
Click here to read the full Dealer eProcess case study.
About Rackspace Technology
Rackspace Technology is a leading end-to-end, hybrid, multicloud, and AI solutions company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Media Contact: Natalie Silva, publicrelations@rackspace.com
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