acQyr eXchange (QX) Strategically Engages Rackspace Technology to Evolve the Public Exchange for Gamer Rewards

Rhea-AI Summary

Rackspace Technology (NASDAQ: RXT) announced enhancements to the QX Partner Portal, designed to help game developers and publishers manage rewards for gamers. This strategic collaboration with Onica includes building a streaming data processing system and a robust CI/CD pipeline. The QX platform tracks digital asset rewards that gamers can redeem for cash, increasing revenue for publishers while improving gameplay experiences. This initiative is a significant step for QX as it aims to raise additional funding and launch its product effectively.

Positive

• Enhanced QX Partner Portal aimed at improving game publisher monetization.
• Introduction of a streaming data processing system to manage high volumes of partner data.
• Potential for new revenue streams for game publishers through the QX platform.

Negative

• None.

The QX online Partner Portal is for game developers and publishers to stream, process, and analyze events for offering rewards and incentives to gamers

SAN ANTONIO, June 07, 2022 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading end-to-end, multicloud technology solutions company, today announced that acQyr eXchange™ (QX) has strategically engaged with Onica, by Rackspace Technology, to design and develop enhancements to the QX Partner Portal to stream, process, and analyze events for offering rewards and incentives to gamers, based on game publisher monetization goals.

QX is a first-of-its-kind public exchange that tracks and manages the rewards that gamers acquire online and redeem them for cash. The QX platform includes the Partner Portal for game developers and publishers to onboard their games and a QX mobile app for gamers.

The QX platform for mobile and online game publishers enables increased gameplay, improves player retention, and grows revenue by providing a superior solution for exchanging and redeeming issued rewards. QX provides unique benefits to publishers by providing a new revenue stream and helping improve their return on investment. For gamers, the platform allows them to own all earned rewards from participating games and exchange those rewards for cash on the QX mobile app.

Rackspace Technology is building a streaming data processing system capable of injecting data streamed from a large volume of QX partners. This includes developing a robust CI/CD pipeline that includes Branch Structure, Automatic/Manual Approval Process, Customer-driven Deployment Strategy, Streaming Data Processing System, an enhanced Partner Portal, as well as Services and Methods to retain historical data. Additionally, Rackspace will deploy necessary databases, APIs, and required AWS infrastructure for the platform to scale optimally to millions of users across the globe. 

“The project with Rackspace Technology is a critical milestone for QX to raise additional funding and move into the next phase of our product launch,” said Jim Mulford, Founder and CEO of QX. “With the Rackspace Technology AWS implementation, we will be better positioned in the market to support both gamers and game publishers with real-life rewards-driven incentives for achieving specific goals in games.”

“Our partnership with QX demonstrates our expertise in supporting the evolving gaming rewards Industry,” said, Subroto Mukerji, President, Americas Region for Rackspace Technology. “Rackspace Technology is strategically positioned to support customers on all aspects of their AWS cloud adoption journey. Our work with QX to implement, design, and develop an enhanced online Partner Portal to help implement their gaming rewards platform for gamers further demonstrates the Rackspace Technology AWS expertise.”

About acQyr eXchange (QX)
acQyr eXchange, developed by Denver-based Targeted Shopping Solutions, Inc, is the first public exchange to track and manage the digital assets (loyalty rewards, earned prizes, etc.) gamers acquire online which then can be redeemed for cash. The platform is initially available for mobile and online gaming. For further information, visit: https://acqyrexchange.com/

About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud technology services company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Media Contact
Natalie Silva
Rackspace Technology Corporate Communications
publicrelations@Rackspace.com 

FAQ

What are the enhancements announced by Rackspace Technology for QX?

Rackspace Technology announced enhancements to the QX Partner Portal, focusing on streaming data processing and improved event management for rewards in gaming.

How does QX benefit game publishers?

QX provides a platform that allows game publishers to monetize rewards, increase player retention, and generate additional revenue streams.

What is the significance of the partnership between Rackspace Technology and QX?

The partnership aims to enhance the QX platform's capabilities, enabling it to support a larger user base and manage gaming rewards more effectively.

What is the main goal of the QX platform?

The QX platform's main goal is to track and manage digital asset rewards for gamers, allowing them to redeem these rewards for cash.

What does the QX platform offer to gamers?

The QX platform allows gamers to earn rewards from games and redeem them for cash through a mobile app.