Online Retailer Sticker Mule Moves AI Processing to the Rumble Cloud

Rhea-AI Summary

Rumble (NASDAQ:RUM), a video-sharing platform and cloud services provider, has announced that Sticker Mule, a leading online custom merchandise seller, has become a cloud client. Sticker Mule is moving its Artificial Intelligence processing to the Rumble Cloud and will be using Rumble's NVIDIA H100 inventory. This expands on their existing relationship, as Sticker Mule has been a regular advertiser on Rumble for multiple years.

Sticker Mule, founded in 2010 and based in Amsterdam, NY, employs over 1,200 people worldwide. It offers a range of custom merchandise including stickers, magnets, buttons, labels, t-shirts, packaging, and more. Both companies emphasize their commitment to creativity and free expression, with Rumble CEO Chris Pavlovski highlighting the shared values of limitless imagination and creativity between their users.

Positive

• Rumble secured Sticker Mule as a new cloud client for AI processing
• Expansion of existing relationship with Sticker Mule, a regular advertiser
• Rumble's cloud services now include NVIDIA H100 inventory for AI processing

Negative

• None.

Insights

Cloud Computing Analyst

Rumble's expansion into cloud services, particularly for AI processing, marks a significant step in diversifying its revenue streams beyond video sharing. The partnership with Sticker Mule, a established e-commerce player, adds credibility to Rumble's cloud offerings. This move positions Rumble to compete in the lucrative AI infrastructure market, leveraging its NVIDIA H100 inventory to attract AI-driven businesses. The deal suggests Rumble is successfully monetizing its infrastructure investments and could lead to increased cloud service adoption. For investors, this represents a potential growth catalyst, expanding Rumble's addressable market beyond content creators to include AI-focused enterprises. However, the impact on revenue remains to be seen, as details on the deal's size and terms are not disclosed. The partnership also hints at Rumble's strategy to cross-sell services to existing advertising clients, which could improve customer retention and lifetime value.

E-commerce Industry Analyst

Sticker Mule's decision to move its AI processing to Rumble Cloud is intriguing from an e-commerce perspective. As a leading custom merchandise seller, Sticker Mule's AI needs likely revolve around image processing, design optimization and potentially customer behavior analysis. This move suggests that Rumble's cloud infrastructure is competitive enough to attract established e-commerce players, which could open doors to similar partnerships in the future. For Sticker Mule, leveraging Rumble's NVIDIA H100 GPUs could enhance their AI capabilities, potentially leading to improved product customization, faster processing times and better customer experiences. This partnership may also indicate a trend of mid-sized e-commerce companies seeking alternatives to major cloud providers, possibly for cost or ideological reasons. The mention of both companies' commitment to creativity and free expression hints at a strategic alignment that could resonate with certain customer segments, potentially boosting brand loyalty for both Rumble and Sticker Mule.

LONGBOAT KEY, Fla., Oct. 15, 2024 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video-sharing platform and cloud services provider, today announced that leading online custom merchandise seller Sticker Mule has become a cloud client. The innovative retailer is moving its Artificial Intelligence processing to the Rumble Cloud and will be using Rumble’s NVIDIA H100 inventory. This represents an expansion of an already successful relationship, as Sticker Mule has been a regular advertiser on Rumble for multiple years.

Sticker Mule is a fast and easy way to create custom merchandise, including stickers, magnets, buttons, labels, t-shirts, packaging, keychains, temporary tattoos, and award-winning hot sauce. Founded in 2010, Sticker Mule is based in Amsterdam, NY, and now employs more than 1,200 people worldwide.

“Sticker Mule has been a great partner for Rumble, and we appreciate the chance to build on that by welcoming their AI processing to the Rumble Cloud,” said Rumble Chief Executive Officer Chris Pavlovski. “We have a lot in common. Sticker Mule’s customers are only limited by their own imaginations, and our Rumble users are bound only by their own creativity.”

“Our partnership with Rumble has been mutually beneficial from the start and we are proud to be entrusting the Rumble Cloud with our important data,” said Sticker Mule CEO Anthony Constantino. “It’s a natural fit. Our customers are expressing themselves when they design their merch, and it’s why people are drawn to Rumble also – because of their commitment to free speech.”

ABOUT RUMBLE

Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com.

Contact: press@rumble.com or press@stickermule.com

FAQ

What is the new partnership between Rumble (RUM) and Sticker Mule?

Sticker Mule has become a cloud client of Rumble (RUM), moving its Artificial Intelligence processing to the Rumble Cloud and using Rumble's NVIDIA H100 inventory.

How does this partnership expand the existing relationship between Rumble (RUM) and Sticker Mule?

Sticker Mule has been a regular advertiser on Rumble for multiple years, and this new cloud services agreement expands their partnership into AI processing.

What services does Sticker Mule offer?

Sticker Mule offers custom merchandise including stickers, magnets, buttons, labels, t-shirts, packaging, keychains, temporary tattoos, and award-winning hot sauce.

When was Sticker Mule founded and where is it based?

Sticker Mule was founded in 2010 and is based in Amsterdam, NY. It now employs more than 1,200 people worldwide.