Highly Recognized and Anticipated by the Market, Baijiayun's Flagship Product Duanxunbao, Announces Its Winter Product Upgrade.

Rhea-AI Summary

Baijiayun Group (NASDAQ: RTC) announced a major winter upgrade for its flagship product Duanxunbao. The upgrade introduces enhanced live-streaming capabilities with real-time data visualization features, including monitoring of streaming popularity and purchase metrics. The platform now includes improved [Viewing Data] and [Marketing Data] modules, tracking key performance indicators such as viewer counts, viewing time, orders, and conversion rates.

The upgrade also implements flexible payment options, including Alipay integration within WeChat, and optimizes coupon management by enabling automatic synchronization during live streams. Additionally, the system now supports post-stream marketing adjustments, allowing businesses to modify payment settings, promotional content, and QR codes based on performance data and market feedback.

Positive

• Enhanced real-time data visualization capabilities for better business monitoring
• Improved payment integration with Alipay in WeChat ecosystem
• Automated coupon synchronization reducing manual operations
• Enhanced marketing flexibility with post-stream adjustment capabilities

Negative

• None.

News Market Reaction

-6.82%

1 alert

-6.82% News Effect

On the day this news was published, RTC declined 6.82%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

BEIJING, Jan. 16, 2025 /PRNewswire/ -- Recently, Baijiayun Group Ltd ("Baijiayun" or the "Company") (NASDAQ: RTC), a one-stop AI video solution provider, announced that Duanxunbao, its flagship product, has received a major upgrade this winter.

After the upgrade, the live - streaming large - screen function supports the real - time display and monitoring of live - streaming data. With a rich and cool data visualization large screen, it can display real - time data such as live - streaming popularity and purchases. The data is updated in real - time, ensuring that staff can obtain real - time information and business dynamics promptly, which is convenient for adjusting and optimizing the business. The real - time display of the live - selling effect is conducive to creating a live - streaming atmosphere and promoting team collaboration.

The two major modules of [Viewing Data] and [Marketing Data] have been upgraded. Centered around the statistics of live - streaming room traffic and transaction situations, they cover key indicators such as the cumulative number of viewers, the proportion of average viewing time, the total number of orders, the number of user transactions, the click - to - conversion rate, and the number of coupon redemptions. This can help knowledge monetizers deeply understand the interests and retention of the audience, facilitate the assessment of customer intentions and follow - up strategies, and is beneficial for in - depth user development.

Enterprises can flexibly configure payment methods according to business scenarios. Customers can choose to pay via Alipay within the WeChat ecosystem, which effectively improves the user shopping experience. In addition, the association logic between live - streaming and coupons has been optimized. After the upgrade, even when the live - streaming status is "in progress" or "not started", the product coupons created in the background can be automatically synchronized to the live - streaming, eliminating the need for manual operation. This greatly reduces the workload of live - streaming staff and improves the efficiency of live - streaming operations. More importantly, it supports the editing of drainage settings for completed live - streams. Enterprises can modify the payment jump switch, guiding titles and descriptions, invitation QR codes, etc., enabling them to adjust marketing and promotion strategies in a timely manner according to the live - streaming effect and market feedback.

For investor and media enquiries, please contact:

Company Contact:
Ms. Fangfei Liu 
Chief Financial Officer, Baijiayun Group Ltd
Phone: +86 25 8222 1596
Email: ir@baijiayun.com

 

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SOURCE Baijiayun Group Limited

FAQ

What new features were added to Baijiayun's (RTC) Duanxunbao platform in the winter 2025 upgrade?

The upgrade added real-time data visualization, enhanced viewing and marketing data modules, Alipay payment integration within WeChat, automated coupon synchronization, and post-stream marketing adjustment capabilities.

How does the new data visualization feature benefit RTC's Duanxunbao users?

It enables real-time monitoring of streaming metrics, including popularity and purchases, allowing staff to make immediate business adjustments and optimize operations.

What payment improvements were made to Baijiayun's (RTC) Duanxunbao platform?

The platform now supports flexible payment configurations, including Alipay integration within the WeChat ecosystem, improving the user shopping experience.

What are the key performance indicators tracked in RTC's Duanxunbao upgraded modules?

The platform tracks viewer counts, average viewing time, total orders, user transactions, click-to-conversion rates, and coupon redemptions.