RUSH STREET INTERACTIVE UNVEILS ENHANCED iRUSH REWARDS LOYALTY PROGRAM FOR BETRIVERS & PLAYSUGARHOUSE PLAYERS
Rush Street Interactive (NYSE: RSI) has unveiled an enhanced iRush Rewards Loyalty Program for BetRivers and PlaySugarHouse players. The revamped program offers:
- Easier earning and redeeming of rewards
- Longer maintenance of status and benefits
- Expanded selection of perks including cruises, luxury gifts, and vacation packages
Key enhancements include:New premium tiered system (Gold, Platinum, Black), three types of points (Loyalty, Bonus Store, Tier), extended tier benefits (up to one year), simplified point earning system, and a new streamlined user interface. The program aims to improve player retention and add value to the player experience, reflecting RSI's player-first philosophy.
Rush Street Interactive (NYSE: RSI) ha presentato un programma iRush Rewards Loyalty Program potenziato per i giocatori di BetRivers e PlaySugarHouse. Il programma rinnovato offre:
- Un guadagno e un riscatto dei premi più semplici
- Una manutenzione più lunga dello stato e dei benefici
- Una selezione ampliata di vantaggi, tra cui crociere, regali di lusso e pacchetti vacanza
I principali miglioramenti includono: un nuovo sistema premium a livelli (Oro, Platino, Nero), tre tipi di punti (Fedeltà, Bonus Store, Livello), benefici del livello estesi (fino a un anno), un sistema di guadagno punti semplificato, e una nuova interfaccia utente semplificata. Il programma mira a migliorare la fidelizzazione dei giocatori e ad aggiungere valore all'esperienza del giocatore, riflettendo la filosofia orientata al giocatore di RSI.
Rush Street Interactive (NYSE: RSI) ha presentado un programa mejorado de iRush Rewards Loyalty Program para los jugadores de BetRivers y PlaySugarHouse. El programa renovado ofrece:
- Facilidad para ganar y canjear recompensas
- Mantenimiento prolongado del estatus y beneficios
- Selección ampliada de ventajas, incluyendo cruceros, regalos de lujo y paquetes de vacaciones
Las mejoras clave incluyen: un nuevo sistema premium por niveles (Oro, Platino, Negro), tres tipos de puntos (Lealtad, Tienda de Bonos, Nivel), beneficios de nivel extendidos (hasta un año), sistema de acumulación de puntos simplificado, y una nueva interfaz de usuario optimizada. El programa pretende mejorar la retención de jugadores y agregar valor a la experiencia del jugador, reflejando la filosofía centrada en el jugador de RSI.
러시 스트리트 인터랙티브 (NYSE: RSI)가 BetRivers 및 PlaySugarHouse 플레이어를 위한 iRush Rewards Loyalty Program의 향상 버전을 공개했습니다. 새롭게 개편된 프로그램은 다음과 같은 혜택을 제공합니다:
- 보상을 더 쉽게 적립하고 사용할 수 있음
- 상태와 혜택의 유지 기간이 더 길어짐
- 크루즈, 고급 선물 및 휴가 패키지를 포함한 다양한 혜택
주요 개선 사항으로는: 새로운 프리미엄 계층 시스템 (골드, 플래티넘, 블랙), 세 가지 유형의 포인트 (충성도, 보너스 상점, 계층), 확장된 계층 혜택 (최대 1년), 단순화된 포인트 적립 시스템, 새로운 간소화된 사용자 인터페이스가 있습니다. 이 프로그램은 플레이어 유지를 개선하고 플레이어 경험에 가치를 추가하는 것을 목표로 하며, RSI의 플레이어 중심 철학을 반영합니다.
Rush Street Interactive (NYSE: RSI) a dévoilé un programme de fidélité iRush Rewards Loyalty Program amélioré pour les joueurs de BetRivers et PlaySugarHouse. Le programme révisé offre:
- Un gain et un échange de récompenses plus faciles
- Un maintien plus long du statut et des avantages
- Une sélection élargie d'avantages, y compris des croisières, des cadeaux de luxe et des forfaits vacances
Les améliorations clés comprennent : un nouveau système premium à plusieurs niveaux (Or, Platine, Noir), trois types de points (Fidélité, Boutique de Bonus, Niveau), des avantages de niveau prolongés (jusqu'à un an), un système de gain de points simplifié, et une nouvelle interface utilisateur simplifiée. Le programme vise à améliorer la rétention des joueurs et à ajouter de la valeur à l'expérience des joueurs, reflétant la philosophie centrée sur le joueur de RSI.
Rush Street Interactive (NYSE: RSI) hat ein verbessertes iRush Rewards Loyalty Program für die Spieler von BetRivers und PlaySugarHouse vorgestellt. Das überarbeitete Programm bietet:
- Einfache Verdienste und Einlösungen von Belohnungen
- Längere Aufrechterhaltung des Status und der Vorteile
- Erweiterte Auswahl an Vergünstigungen wie Kreuzfahrten, Luxusgeschenke und Urlaubspakete
Wesentliche Verbesserungen umfassen: ein neues Premium-Stufensystem (Gold, Platin, Schwarz), drei Arten von Punkten (Treue, Bonus-Shop, Stufenpunkte), erweiterte Stufenbenefits (bis zu einem Jahr), ein vereinfachtes Punktesystem und eine neue optimierte Benutzeroberfläche. Das Programm zielt darauf ab, die Spielerbindung zu verbessern und Wert für das Spielerlebnis zu schaffen, was die spielerorientierte Philosophie von RSI widerspiegelt.
- Introduction of a new premium tiered system with Gold, Platinum, and Black levels
- Extended tier benefits, allowing players to maintain status for up to one year
- Simplified point earning system based on game type and sports bet complexity
- New streamlined user interface for better tracking of rewards and benefits
- Expansion of perks including complimentary cruises, luxury gifts, and vacation packages
- None.
Insights
Rush Street Interactive's enhanced iRush Rewards Loyalty Program is a strategic move to boost player retention and engagement. The introduction of a premium tiered system with Gold, Platinum and Black levels creates a sense of exclusivity and motivation for players to increase their activity. The new point system, including Loyalty Points, Bonus Store Points and Tier Points, offers more comprehensive rewards, potentially increasing player lifetime value.
The extended benefit period, allowing players to maintain their tier status for up to a year, is likely to reduce churn and encourage consistent play. The simplified earning structure for different game types and the addition of points for Same Game Parlays in sports betting could drive higher engagement across various products. While these enhancements may initially increase costs for RSI, the long-term benefits in player retention and increased activity could outweigh the investment, potentially leading to improved revenue and market share in the competitive online gaming industry.
"As a player-first operator, we listened to our players feedback and made improvements," said Richard Schwartz, CEO of Rush Street Interactive. "Since RSI's inception we've prioritized player retention. With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience re-affirming our philosophy to always put players first."
Highlights of the iRush Rewards Loyalty Program include:
New Features and Enhancements
The new iRush Rewards Loyalty Program introduces a new premium tiered system with Gold, Platinum, and Black levels, each with unique benefits. Players will now earn three types of points on every bet: Loyalty Points, Bonus Store Points, and for the first time, Tier Points. This enhancement means that in addition to the current Loyalty Level and Bonus Store rewards, players now will enjoy benefits from their Tier Levels as well.
Tier Levels and Stability
In response to player feedback, Tier Levels have been introduced to provide a more consistent reward system. Once a player reaches a Tier Level, they will now retain the benefits for that tier for the rest of the current earning period of six months plus the entire next six-month period (up to one year). For example, if a player reaches the Black Tier on January 12, 2024, they will maintain Black Tier status until December 31, 2024, an extension of benefits players appreciate.
Earning Points Simplified
The revamped program updates how players earn Loyalty Level Points, Bonus Store Points, and Tier Points. Players now earn points based on the type of casino game they are playing (slots, progressive slots, video poker, or table games). Additionally, sports bettors now earn points for Same Game Parlays (SGPs) based on the number of legs, rather than the single rate previously applied, giving SGP bettors even greater value when they bet with BetRivers. These changes make it simpler for players to understand how to earn points on their favorite games and bets.
New and Improved Loyalty User Experience
In parallel with the revamped loyalty program, Rush Street Interactive has released a new, streamlined user interface giving players a central location to view everything related to iRush Rewards. The new loyalty interfaces allow players to view and track from a single location their status, points, and advancement towards higher levels and tiers. Additionally, players can see their current benefits and equally as important, the benefits they will be entitled to upon reaching the next tier or level.
"We always look for new ways to continually enhance our loyal players' experience," said Schwartz. "The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry. We look forward to BetRivers and PlaySugarHouse players continued strong engagement with the iRush Rewards Loyalty Program as we show how much we appreciate them as players."
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SOURCE Rush Street Interactive
FAQ
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