Rush Street Interactive further enhances its corporate social responsibility strategy by being first in U.S. to adopt Neccton’s award-winning player protection software
Rush Street Interactive (NYSE: RSI) has partnered with Neccton to implement its player protection software, mentor, across its online gaming platforms including BetRivers and PlaySugarHouse in North America. This makes RSI the first U.S.-based online casino and sports betting company to adopt such technology. The mentor software allows real-time analysis of player behavior, identifying patterns that may indicate risks, and provides timely interventions. This initiative underscores RSI's commitment to responsible gaming and aligns with its recent RG Check iGaming Accreditation.
- Becoming the first U.S.-based online gaming company to adopt Neccton's player protection software.
- Enhances player safety through real-time monitoring and intervention mechanisms.
- Recognition for social responsibility at the SBC Awards North America 2022.
- Aligned with recent RG Check iGaming Accreditation, reinforcing commitment to responsible gambling.
- None.
RSI to embed real-time data analysis into the core of its responsible gaming operations
Recognized at the
mentor tracks play and identifies potential play patterns that may indicate the need for intervention, working to help both the player and operator recognize these issues early. The tool recognizes triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the player make better-informed decisions.
“North America’s regulatory landscape is very diverse, so it is wonderful to see an operator as large and well-respected as
“Our research has shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer, so there is real value when a player is cared for by an operator. It’s a validation of our approach and our software’s capability that RSI has joined our ever-growing customer base, and we look forward to many years of partnering with them to help look after their players,” he concluded.
“Partnering with Neccton, a well-respected global leader in player protection products, is a testament to RSI’s commitment and execution of our corporate social responsibility strategy, which prioritizes and embeds responsible gambling into the core of our operations,” said
In March of this year, RSI also became the first
“At RSI we recognize that RG and other forms of player protection help build customer trust and loyalty, and mentor enhances our current offerings of proactive measures focused on prevention of at-risk play,” Schwartz added. “We believe in the immediacy of directly contacting a player at the first sign of possible at-risk behaviors, with both manual reviews and automatic direct player communication, to keep game play fun and safe.”
About
RSI is a trusted online gaming and sports entertainment company focused on markets in
About Neccton
Neccton is a data science and software company based in
mentor won the award for Best Player Protection Product or System at the 2022
Neccton was also named as the world’s first responsible gambling tool supplier to achieve certification from the
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