Respected Denver Nuggets Former Coach George Karl Brings His Winning Ways To BetRivers.com in Exclusive Content Deal
Rush Street Interactive (RSI) announced an exclusive partnership with NBA coaching legend George Karl to enhance its BetRivers.com platform. Karl, who won over 1,000 games and coached 22 playoff teams, will serve as the brand ambassador for BetRivers’ "Bet with a Winner" campaign. This collaboration aims to deepen relationships with players, leveraging Karl's insights into NBA betting. RSI, a leader in online gaming, aims to capitalize on Karl's experience to boost its market presence and engage users through various promotions across digital platforms.
- Partnership with George Karl enhances brand credibility.
- Karl's insights expected to engage users and boost user acquisition.
- RSI's established reputation in online gaming supports effective promotions.
- None.
CHICAGO, Jan. 6, 2021 /PRNewswire/ -- Today, BetRivers.com is proud to announce an exclusive content deal with George Karl, one of the winningest coaches in NBA history.
The 2013 NBA Coach of the Year, Karl is just one of nine coaches in NBA history to win over 1000 games, leading five different teams to the playoffs over the course of his illustrious 30-year coaching career.
The longtime Denver Nuggets head coach is now joining another winning team as Rush Street Interactive, LP ("RSI" or the "Company") (NYSE: RSI), one of the fastest-growing online casino and sports betting gaming companies in the United States, welcomes George Karl as part of BetRivers.com new "Bet with a Winner" campaign.
"We are thrilled to partner with one of the greatest coaches in NBA history; someone who has deep roots and a strong passion for the game," said Richard Schwartz, president of RSI. "George Karl was successful at every level of the sport, and we're excited for him to bring his enthusiasm and knowledge to the sports betting arena here at BetRivers.com."
This new partnership makes the All-Star coach an exclusive sports betting endorser of the BetRivers brand. Coach Karl will serve as the company's brand ambassador and spokesperson and will be engaged in great upcoming promotions and events on BetRivers platforms. As a member of the RSI family, Karl will provide his insight and unique perspective on the NBA with BetRivers users on @BetRivers social media, additional digital and traditional media platforms.
"My philosophy to coaching and life has always been about being truthful, honest and real," said George Karl. "RSI and BetRivers are developing real and meaningful relationships with their players and I'm looking forward to helping strengthen those ties through this partnership."
A native of the Penn Hills suburbs of Pittsburgh, PA, Karl was a standout high school star who was recruited to play at the University of North Carolina. In four seasons at Chapel Hill, Karl earned All-ACC honors three times and was selected by the New York Knicks in the fourth round of the 1973 NBA Draft. Karl made his head coaching debut for the Cleveland Cavaliers in 1984, and would go on to coach 1,999 games for the Cavaliers, Golden State Warriors, Seattle SuperSonics, Milwaukee Bucks, Denver Nuggets, and Sacramento Kings. 680 of those games were for his hometown Nuggets.
During Karl's career, his teams advanced to the playoffs 22 times in 27 seasons, making three appearances in the conference finals and one trip to the NBA Finals. Karl coached the likes of NBA icons Ray Allen, Carmelo Anthony, Chauncey Billups, Allen Iverson, Shawn Kemp and Gary Payton.
Presently, Karl is a co-owner of Truth+Media, a media business developing rich and engaging content focused on sports and leadership. The Truth+ podcasts, Sonics Forever and Truth+Basketball with George Karl, have become top hoops podcasts internationally in countries including the US, Australia, Canada and Spain.
About Rush Street Interactive (RSI):
Founded in 2012 by gaming industry veterans, RSI is a market leader in online casino and sports betting in the U.S. RSI launched its first online gaming casino site, PlaySugarHouse.com in New Jersey, in September 2016 and was the first gaming company to launch a regulated online gaming site in Pennsylvania. With its BetRivers.com site, RSI was also the first to launch regulated online gaming in the states of Indiana, Colorado and, most recently, Illinois. RSI was named the 2020 Global Gaming Awards Digital Operator of the Year, and the 2020 EGR North America Awards Casino Operator of the Year and Customer Service Operator of the Year. RSI has been an early mover in Latin America and was the first U.S.-based gaming operator to launch a legal and regulated online casino and sportsbook, RushBet.co, in the country of Colombia. For more information, visit www.rushstreetinteractive.com
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. RSI's actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI's expectations about the partnership and its partner's anticipated performance in connection therewith. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI's control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI's most recent proxy statement, including those under "Risk Factors" therein, and in RSI's other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
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SOURCE Rush Street Interactive
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