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Bee-hold: Red Robin Enters its Swicy Era with New Mike's Hot Honey® Collaboration

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Red Robin Gourmet Burgers (NASDAQ: RRGB) announces a new menu collaboration with Mike's Hot Honey®, launching March 24, 2025. The partnership introduces three new 'swicy' (sweet and spicy) menu items: the Hot Honey Crispy Chicken Sandwich, Hot Honey Pepperoni Pizza (available at participating locations), and Hot Honey Wings.

The menu expansion includes new beverages like Mango Passion Lemonade and Spicy Passion Mango Margarita, plus Caesar salad options featuring the Everything Caesar Salad and Everything Chicken Caesar Wrap. Customers can customize any menu item by adding Mike's Hot Honey for an additional charge.

This marks Red Robin's first Donatos® Pizza innovation in three years, demonstrating the company's commitment to menu innovation and responding to consumer demand for adventurous dining options.

Red Robin Gourmet Burgers (NASDAQ: RRGB) annuncia una nuova collaborazione per il menu con Mike's Hot Honey®, che sarà lanciata il 24 marzo 2025. Questa partnership introduce tre nuovi piatti 'swicy' (dolci e piccanti): il Hot Honey Crispy Chicken Sandwich, la Hot Honey Pepperoni Pizza (disponibile in alcune location partecipanti) e le Hot Honey Wings.

Il menu ampliato include nuove bevande come Mango Passion Lemonade e Spicy Passion Mango Margarita, oltre a opzioni di insalata Caesar che comprendono l'Everything Caesar Salad e l'Everything Chicken Caesar Wrap. I clienti possono personalizzare qualsiasi piatto del menu aggiungendo Mike's Hot Honey con un costo aggiuntivo.

Questo segna la prima innovazione di Red Robin in tre anni per la pizza Donatos®, dimostrando l'impegno dell'azienda nell'innovazione del menu e nella risposta alla domanda dei consumatori per opzioni gastronomiche avventurose.

Red Robin Gourmet Burgers (NASDAQ: RRGB) anuncia una nueva colaboración en el menú con Mike's Hot Honey®, que se lanzará el 24 de marzo de 2025. Esta asociación introduce tres nuevos elementos en el menú 'swicy' (dulce y picante): el Hot Honey Crispy Chicken Sandwich, la Hot Honey Pepperoni Pizza (disponible en ubicaciones participantes) y las Hot Honey Wings.

La expansión del menú incluye nuevas bebidas como Mango Passion Lemonade y Spicy Passion Mango Margarita, además de opciones de ensalada César que incluyen la Everything Caesar Salad y el Everything Chicken Caesar Wrap. Los clientes pueden personalizar cualquier elemento del menú agregando Mike's Hot Honey por un cargo adicional.

Esto marca la primera innovación de Red Robin en tres años para la pizza Donatos®, demostrando el compromiso de la empresa con la innovación del menú y la respuesta a la demanda de los consumidores por opciones gastronómicas aventureras.

레드 로빈 고메 버거 (NASDAQ: RRGB)가 마이크의 핫 허니®와의 새로운 메뉴 협업을 발표하며, 2025년 3월 24일에 출시됩니다. 이 파트너십은 세 가지 새로운 '스위시' (달콤하고 매운) 메뉴 항목을 소개합니다: 핫 허니 바삭한 치킨 샌드위치, 핫 허니 페퍼로니 피자 (참여 매장에서 이용 가능), 그리고 핫 허니 윙입니다.

메뉴 확장에는 망고 패션 레모네이드와 매운 패션 망고 마가리타와 같은 새로운 음료가 포함되며, Everything Caesar Salad와 Everything Chicken Caesar Wrap을 포함한 시저 샐러드 옵션도 있습니다. 고객은 추가 요금으로 Mike's Hot Honey를 추가하여 메뉴 항목을 개인화할 수 있습니다.

이번은 레드 로빈의 도나토스® 피자 혁신이 3년 만에 이루어지는 것으로, 메뉴 혁신에 대한 회사의 의지와 모험적인 외식 옵션에 대한 소비자 수요에 대한 응답을 보여줍니다.

Red Robin Gourmet Burgers (NASDAQ: RRGB) annonce une nouvelle collaboration pour son menu avec Mike's Hot Honey®, qui sera lancée le 24 mars 2025. Ce partenariat introduit trois nouveaux éléments de menu 'swicy' (sucré et épicé) : le Hot Honey Crispy Chicken Sandwich, la Hot Honey Pepperoni Pizza (disponible dans certaines localités participantes) et les Hot Honey Wings.

Cette extension du menu comprend de nouvelles boissons comme la Mango Passion Lemonade et la Spicy Passion Mango Margarita, ainsi que des options de salade Caesar, y compris l'Everything Caesar Salad et l'Everything Chicken Caesar Wrap. Les clients peuvent personnaliser n'importe quel élément du menu en ajoutant Mike's Hot Honey moyennant un coût supplémentaire.

Ceci marque la première innovation de Red Robin en matière de pizza Donatos® depuis trois ans, démontrant l'engagement de l'entreprise envers l'innovation du menu et la réponse à la demande des consommateurs pour des options de restauration aventureuses.

Red Robin Gourmet Burgers (NASDAQ: RRGB) kündigt eine neue Menü-Kollaboration mit Mike's Hot Honey® an, die am 24. März 2025 startet. Die Partnerschaft führt drei neue 'swicy' (süß und scharf) Menüelemente ein: das Hot Honey Crispy Chicken Sandwich, die Hot Honey Pepperoni Pizza (verfügbar an teilnehmenden Standorten) und die Hot Honey Wings.

Die Menüerweiterung umfasst neue Getränke wie Mango Passion Lemonade und Spicy Passion Mango Margarita sowie Caesar-Salat-Optionen mit dem Everything Caesar Salad und dem Everything Chicken Caesar Wrap. Kunden können jedes Menüelement anpassen, indem sie Mike's Hot Honey gegen einen Aufpreis hinzufügen.

Dies markiert die erste Donatos® Pizza-Innovation von Red Robin seit drei Jahren und zeigt das Engagement des Unternehmens für Menüinnovationen und die Reaktion auf die Nachfrage der Verbraucher nach abenteuerlichen Speiseoptionen.

Positive
  • First Donatos® Pizza innovation in three years shows renewed focus on menu development
  • Menu expansion with new premium offerings could drive higher average check values
  • Strategic partnership with established brand Mike's Hot Honey may attract new customers
Negative
  • Hot Honey Pepperoni Pizza availability may impact potential revenue
  • -time offering nature of menu items suggests temporary impact on sales

New menu items will be available for a limited time starting March 24

ENGLEWOOD, Colo., March 18, 2025 /PRNewswire/ -- Red Robin Gourmet Burgers Inc. (NASDAQ: RRGB) has teamed up with the original and leading brand of hot honey, Mike's Hot Honey®, to introduce a hot and sweet menu collaboration that guests are buzzing for. These mouthwatering new dishes bring a perfect blend of sweet heat for those looking to add a bold flavor twist to their taste buds.

Available March 24, guests can enjoy three swicy new menu items featuring Mike's Hot Honey. The new offerings include:

  • Hot Honey Crispy Chicken Sandwich, a hand-breaded and made-to-order fried chicken breast dripping with Mike's Hot Honey and layered with green chili aioli, fresh jalapeño and shredded cabbage mix served with a bottomless side.
  • Hot Honey Pepperoni Pizza features family-recipe pepperoni, smoked provolone, fresh mozzarella, crushed red pepper flakes and Mike's Hot Honey, making this the first Donatos® Pizza innovation at Red Robin in three years. This item is available only at participating Red Robin restaurants.
  • Hot Honey Wings, available as bone-in wings or boneless chicken bites tossed in Mike's Hot Honey and topped with red pepper flakes.

"More than ever, restaurant-goers are looking to pursue adventurous dining options, and partnering with Mike's Hot Honey was the perfect way to bring more innovation and bold flavors to Red Robin guests," said Brian Sullivan, executive chef and VP of Culinary & Beverage Innovation at Red Robin. "The sweet and spicy combination is exactly the kind of flavor people are craving. Every dish on this menu is packed with flavor that's guaranteed to leave guests buzzing with excitement. This is what the new Red Robin is all about!"

Guests who want to swice up their lives can hack the menu by adding Mike's Hot Honey to any menu item for a customized experience. Team member favorites include the Crispy Parmesan Brussels Sprouts, Pretzel Bites, Sweet Potato Fries and even Red Robin's new, deliciously juicy gourmet burgers like the Southern Charm.

"We're all about adding that perfect kick of heat with a touch of sweetness to the table," said Mike Kurtz, founder of Mike's Hot Honey. "Whether it's a gourmet burger, fried chicken or a Donatos Pizza, we know Red Robin can deliver on an elevated flavor profile, and we're excited to see guests enjoy these delicious new menu items featuring our hot honey."

Additionally, Red Robin is introducing new beverages, including:

  • Mango Passion Lemonade, a sweet combination of mango and passion fruit topped with Minute Maid® Lemonade. For an extra kick, guests can top it with a shake of Tajin®.
  • Spicy Passion Mango Margarita, sweet heat meets margarita with Milagro® Reposado tequila, Cointreau®, agave and lime shaken with a kick of jalapeño and sweet flavors of passion fruit and mango, garnished with a Tajin® rim.*

Perfect for a light bite, catering events or large gatherings, guests can enjoy new Caesar salad options, including:

  • Everything Caesar Salad, available as an entrée or bottomless side, enjoy a bed of crisp romaine tossed in house-made Everything Caesar dressing, topped with shaved Parmesan and smashed croutons. The entrée is served with a freshly grilled chicken breast.
  • Everything Chicken Caesar Wrap features the new Everything Chicken Caesar Salad with the addition of tomatoes, wrapped in a flour tortilla and paired with one of Red Robin's bottomless sides.

Red Robin Royalty® members are the first to enjoy a sneak peek of the new Mike's Hot Honey x Red Robin menu. Now's the time to sign up for these exclusive perks and rewards on eligible purchases.

*Must be 21 years of age or older to purchase or consume alcohol.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews. We believe nothing brings people together like burgers and fun around our table, and no one makes moments of connection over craveable food more memorable than Red Robin. We serve a variety of burgers and mainstream favorites to Guests of all ages in a casual, playful atmosphere. In addition to our many burger offerings, Red Robin serves a wide array of salads, appetizers, entrees, desserts, signature beverages and Donatos Pizza at select locations. It's easy to enjoy Red Robin anywhere with online ordering available for to-go, delivery and catering. Sign up for the royal treatment by joining Red Robin Royalty® today and enjoy Bottomless perks and delicious rewards across nearly 500 Red Robin locations in the United States and Canada, including those operating under franchise agreements. Red Robin… YUMMM®!

About Mike's Hot Honey
Mike's Hot Honey is America's original and leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike's Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike's Hot Honey's one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike's Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike's Hot Honey, please visit mikeshothoney.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/bee-hold-red-robin-enters-its-swicy-era-with-new-mikes-hot-honey-collaboration-302403903.html

SOURCE Red Robin Gourmet Burgers, Inc.

FAQ

When will Red Robin's new Mike's Hot Honey menu items be available in 2025?

The new Mike's Hot Honey menu items will be available starting March 24, 2025.

What new items are included in RRGB's Mike's Hot Honey collaboration?

The collaboration includes Hot Honey Crispy Chicken Sandwich, Hot Honey Pepperoni Pizza (at participating locations), and Hot Honey Wings.

Is Red Robin's Hot Honey Pepperoni Pizza available at all RRGB locations?

No, the Hot Honey Pepperoni Pizza is only available at participating Red Robin restaurants.

What new beverages is RRGB introducing alongside the Mike's Hot Honey items?

Red Robin is introducing Mango Passion Lemonade and Spicy Passion Mango Margarita.
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