Roku Opens Amsterdam Office to Support International Growth

Rhea-AI Summary

Roku has announced the establishment of a new office in Amsterdam, aiming to bolster its international growth. This new location will accommodate up to 150 employees and is part of Roku's strategy to enhance its presence in Europe, where it already operates in Denmark, Ukraine, and the UK. With a focus on attracting talent in various sectors, Roku is positioning itself to capitalize on the growing global streaming market. As of September 30, 2021, Roku reported 56.4 million active accounts worldwide.

Positive

• Establishment of a new office in Amsterdam to support international growth.
• Office capacity for up to 150 employees, indicating potential for job creation.
• Roku's commitment to attracting talent across multiple functions, enhancing operational capabilities.

Negative

• None.

AMSTERDAM, The Netherlands--(BUSINESS WIRE)-- Roku today announced that it is establishing and investing in an office in the city of Amsterdam. Roku plans to expand its existing presence in The Netherlands to help support its international growth. The Amsterdam office will be located on Weteringschans and offers space for up to 150 employees. Roku is headquartered in Silicon Valley in the United States, in Europe it currently has offices in Denmark, Ukraine and the United Kingdom.

Lobby at Roku office in San Jose (Photo: Business Wire)

“TV streaming is a global phenomenon, and international growth is a key focus area for us,” said Arthur van Rest, VP International at Roku. “Attracting the right people is crucial to our success, and we believe that The Netherlands has great talent and expertise. We will be looking to hire across various functions, from marketing and business development to finance and legal.”

“Amsterdam is solidifying its position as a leading European hub for media and tech companies. Our good physical and digital infrastructure helps businesses grow their international presence quickly. An innovative company like Roku is a strong addition to our vibrant tech and start-up scene. It will also create a lot of opportunities for our diverse talent pool,” said Amsterdam Deputy Mayor Victor Everhardt.

Roku launched its first streaming player in 2008 that enabled consumers to stream Netflix to their TV. The company also has the only operating system that was purpose-built for TV, Roku OS, which it licenses to more than 15 TV manufacturers to build easy to use and affordable smart TVs. On the Roku platform, consumers can stream thousands of free and paid streaming channels. Roku works with these streaming channels to help them build, engage, and retain audiences and drive monetization of their content.

International expansion is a key priority for Roku. In September of this year, Roku launched its streaming players in Germany, followed by a comprehensive marketing campaign to introduce the Roku brand to consumers. Roku streaming players are currently available in the UK, Germany and France. Roku also works with TV manufacturers, including TCL and Hisense in the UK, for the production of Roku TV models. Roku is the leading TV streaming platform in the U.S., by hours streamed (April 2021, Hypothesis Group). The Roku platform is currently available in 20+ countries around the world, and it had 56.4 million active accounts as of September 30, 2021.

About Roku

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to our investment in an office in Amsterdam; our international expansion efforts; trends related to TV streaming; and the features, benefits, growth and reach of the Roku platform and the Roku OS. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211207005503/en/

Mike Duin

mduin@roku.com

Source: Roku

FAQ

What is Roku's new office in Amsterdam about?

Roku is establishing a new office in Amsterdam to support its international growth and enhance its presence in Europe.

How many employees will the Amsterdam office accommodate?

The Amsterdam office will accommodate up to 150 employees.

What is Roku's current active account count?

As of September 30, 2021, Roku had 56.4 million active accounts worldwide.

Which countries does Roku currently operate in?

Roku currently operates in Denmark, Ukraine, the UK, Germany, and France in Europe.

Why is international expansion important for Roku?

International expansion is crucial for Roku to tap into the growing global streaming market and enhance its brand presence.