Roku is the #1 TV Streaming Platform in Mexico

Rhea-AI Summary

Roku announces the launch of the Roku Streaming Stick 4K in Mexico, enhancing its position as the #1 TV streaming platform in the country, based on a study by the Hypothesis Group. The Streaming Stick 4K features a redesigned Wi-Fi receiver, supports Dolby Vision and HDR10+, and offers a faster boot time. The device will be available in major retailers for $1,499. Roku’s growth in Mexico is supported by 8 Roku TV partners, providing affordable smart TV options.

Positive

• Roku is the #1 TV streaming platform in Mexico based on hours streamed.
• Launch of Roku Streaming Stick 4K offers advanced features like Dolby Vision and HDR10+.
• The new device boots up to 30% faster than previous models.
• Roku has 8 TV partners in Mexico, enhancing market presence.

Negative

• None.

All-new Roku Streaming Stick 4K now available in Mexico in addition to 8 Roku TV partners

SAN JOSE, Calif.--(BUSINESS WIRE)-- Roku, Inc. today announced that it is the #1 TV streaming platform in Mexico, based on hours streamed, according to a recent study conducted by the Hypothesis Group. This leadership position comes as the company closes 2021 with 8 Roku TV™ partners in Mexico and the arrival of the new Roku® Streaming Stick^TM 4K player to stores just in time for the holiday season.

“We are proud to be the #1 TV streaming platform in Mexico, and that is thanks to the consumers who have enjoyed our streaming players over the past six years, our Roku TV partners that chose to build TVs using Roku’s operating system, our retail partners for working with Roku to showcase our products to consumers, and our content partners that have worked with Roku to bring their entertainment to our users,” said Arthur van Rest, vice president of International at Roku.

The study, conducted by the Hypothesis Group among 2,534 survey respondents in October 2021, found that Roku is the #1 TV Streaming Platform in Mexico, based on hours streamed. In addition, the study also found that consumers in Mexico view Roku as the best streaming platform for free TV shows and movies.

Roku Streaming Stick 4K arrives in Mexico

Earlier this year, Roku unveiled the all-new Roku® Streaming Stick^TM 4K, offering powerful 4K streaming in a portable form factor. The Roku Streaming Stick 4K is easy to use, faster and more powerful than ever. It boots up to 30% faster — enabling smooth streaming in spectacular 4K, Dolby Vision®, and HDR10+ picture and features a redesigned long-range Wi-Fi® receiver. The sleek design hides neatly behind your TV with simple setup. Plus, easily search across thousands of channels with your voice and control your TV, streaming, and sound—all with the included remote*.

Additional features of the Roku Streaming Stick 4K include:

• Dolby Vision®: Enjoy favorite films or streaming series with spectacular color, contrast, brightness, and detail. Dolby Vision delivers colors never-before seen on a screen paired with ultra-vivid picture quality which results in a refined, lifelike image.
• Brilliant picture quality: Stunningly sharp 4K picture brings out the rich detail in entertainment with four times the resolution of HD**. Watch as colors pop off the screen and enjoy lifelike clarity with Dolby Vision and HDR10+.
• Clutter-free and simple setup: Plug the compact device directly into the back of your TV for a simple setup that's perfect for wall mount TV or trips on-the-go.
• Smooth streaming: The all-new quad-core processor boots up to 30% faster and the re-designed long range wireless receiver offers up 2x faster Wi-Fi speeds, enabling content to load quicker and navigation to feel snappier than ever before.
• Voice remote with TV controls: Power up the TV, adjust the volume, and control the Roku Streaming Stick 4K device with one remote*. Use Roku Voice to quickly search, play entertainment and more.
• Ecosystem compatibility: Control Roku Streaming Stick 4K by using voice with Alexa or Google Assistant enabled devices. With AirPlay 2, effortlessly stream, control and share content directly from iPhone, iPad or Mac. Roku Streaming Stick 4K also supports HomeKit, which allows users to easily and securely control Roku devices using Siri or the Home app on their Apple devices.

The Roku Streaming Stick 4K will be available in major retailers in Mexico just in time for the holidays for $1,499. The Roku Streaming Stick 4K expands Roku’s device lineup in Mexico, which also includes the Roku Express, The Roku Express 4K and the Roku Streambar®. Roku devices can be found in more than 3,000 retail stores in Mexico, including Coppel, Walmart, Bodega Aurrera, Liverpool, Chedraui, Amazon, Palacio de Hierro, Sanborns, Sam's Club and Mercado Libre.

Roku TV Momentum in Mexico

Roku is closing 2021 with 8 Roku TV brands in Mexico, including Hisense, InFocus, JVC, Philips, Sharp, TCL, Walmart’s ATVIO and Sanyo Roku TV, which recently launched in Mexico. Roku’s easy-to-use operating system powers these Roku TV models, which come in a range of sizes from 32-inch to 75-inch and provide consumers with a premium smart TV experience at an affordable price.

Roku TV models offer consumers an intuitive, easy to use, customizable home screen, thousands of free and paid streaming channels and advanced features like fast and easy search across top channels with results ranked by price, and private listening available in the Roku mobile app. The Roku TV home screen puts a customer’s favorite entertainment in one place so it’s easier than ever to watch what they love. People can stream movies and TV episodes, news or access a cable box, game console, or antenna from the simple home screen.

*TV power and volume controls on the Roku remote control are compatible with most TVs.
**4K only works with compatible TV and content.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to benefits, impact, features, pricing and availability of the Roku streaming lineup in Mexico; and the features, benefits, engagement on and reach of the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211130005466/en/

Gretel Perera

gperera@roku.com

Source: Roku, Inc.

FAQ

What is the significance of Roku becoming the #1 streaming platform in Mexico?

Roku's leadership in Mexico reflects strong consumer engagement and market dominance, which can positively impact its sales and brand recognition.

What features does the Roku Streaming Stick 4K offer?

The Roku Streaming Stick 4K features Dolby Vision, HDR10+, a redesigned long-range Wi-Fi receiver, and boots up to 30% faster.

What is the price of the Roku Streaming Stick 4K in Mexico?

The Roku Streaming Stick 4K is priced at $1,499 in Mexico.

How many TV partners does Roku have in Mexico?

Roku has 8 TV partners in Mexico, including major brands like Hisense and TCL.

When was the Roku Streaming Stick 4K launched in Mexico?

The Roku Streaming Stick 4K was launched in Mexico in time for the holiday season.