Roku Debuts Second Season of Weekly Entertainment Show “Roku Recommends”

Rhea-AI Summary

Roku, Inc. (Nasdaq: ROKU) has launched the second season of its popular show, Roku Recommends, today. The new season features celebrity hosts Maria Menounos and NFL star Andrew Hawkins, with a focus on helping viewers discover new shows using exclusive Roku data. The first season ranked as a top-10 video-on-demand program. Advertisers can engage audiences through custom segments and brand integrations. New episodes will stream for free every Thursday and partnerships with brands like The Weather Channel and ViX+ are now included.

Positive

• Season two of 'Roku Recommends' now includes celebrity guests and expanded brand partnerships.
• The show previously ranked as a top-10 video-on-demand program, indicating strong viewer interest.
• Advertiser engagement is enhanced through innovative branded integrations and custom segments.

Negative

• None.

Season two of “Roku Recommends” goes bigger with celebrity guests, on location segments, and more brand partners

New season of the hit show on The Roku Channel streams for free starting today

SAN JOSE, Calif.--(BUSINESS WIRE)-- Roku, Inc. (Nasdaq: ROKU) announced that “Roku Recommends” returns today with a bigger, better second season with new features including celebrity guests, on location segments, and more. In weekly 15-minute episodes, “Roku Recommends” uses exclusive Roku data to help our users discover new shows and hidden gems on America's No. 1 TV streaming platform*.

In 2021, the weekly series saw success as a top-10 video-on-demand** program on The Roku Channel. Emmy® Award-winner Maria Menounos and award-winning, multi-hyphenate NFL Star Andrew “Hawk” Hawkins both return as hosts for season two, sharing their weekly watchlist of new favorite programs and rediscovered classics.

“I love sharing my favorite TV shows and movies every week with our viewers so I’m so excited to be back for the second season of ‘Roku Recommends,’” says Maria Menounos, co-host of “Roku Recommends.”

“As a TV and movie fan myself, I love that ‘Roku Recommends’ helps me create the perfect watch list,” said Andrew “Hawk” Hawkins, co-host of “Roku Recommends.” “Who better to trust than Roku, America’s No. 1 TV Streaming Platform, to provide viewers with new, exciting content and the best recommendations!”

Marketers benefit from integrating into a series that both helps streamers find entertainment and influences their viewing choices. Season one viewers of “Roku Recommends” were +188% more likely to search for a title or series highlighted in a series episode***.

“Leading brands are breaking out of the traditional 30-second spot to win the entire streaming journey,” said Chris Bruss, Head of the Roku Brand Studio. “We’re thrilled how ‘Roku Recommends’ creates a better TV experience for streamers and a better TV storytelling experience for brands.”

Building off the success of last season, advertisers can activate in “Roku Recommends” through sponsored show segments, custom branded integrations, and promotions using Roku home screen placements. New sponsors include The Weather Channel Television Network and ViX+, among others. Season two will also include segments from Roku’s exclusive partnership with Variety, which will reveal the top searches on the Roku platform each month.

Season two of “Roku Recommends” will be available for free on both The Roku Channel and Featured Free on the Roku Home Screen. New episodes will be available every Thursday starting September 1.

“Roku Recommends” is produced by Funny Or Die. Mike Farah, Joe Farrell, Beth Belew, Whitney Hodack from Funny or Die serve as executive producers. Randall Bobbitt oversees the series on behalf of Roku Originals.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

*“America’s No. 1 TV streaming platform” is based on hours streamed according to Hypothesis Group, April 2021.

**By active account reach

***Based on average lift in search propensity across all the recommended titles compared to non-Roku Recommends viewers

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features, timing and availability of “Roku Recommends”; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220901005232/en/

Sarah Saul

ssaul@roku.com

Source: Roku, Inc.

FAQ

When does season two of Roku Recommends premiere?

Season two of Roku Recommends premiered today, September 1.

Who are the hosts of Roku Recommends season two?

The hosts for season two of Roku Recommends are Maria Menounos and NFL star Andrew Hawkins.

What can viewers expect from Roku Recommends season two?

Viewers can expect celebrity guests, on-location segments, and more brand partners in season two.

How can advertisers engage with Roku Recommends?

Advertisers can engage through sponsored segments and custom branded integrations.

Is Roku Recommends available for free?

Yes, Roku Recommends is available for free on The Roku Channel and the Roku home screen.