Roku Announces Growth of Roku TV Ready Program in 2021 through Partner Adoption and International Expansion

Rhea-AI Summary

Roku, Inc. (Nasdaq: ROKU) has announced significant growth and international expansion of its Roku TV Ready™ Certification program. The program now includes new partners like Element and JVC, with expansions into markets such as the United Kingdom, Canada, and Mexico. This initiative simplifies home theater setups, allowing A/V and consumer electronics brands to enhance their products for seamless integration with Roku TVs. Roku also provides tools for easy implementation, thus fostering a broader adoption among brands for a unified audio experience.

Positive

• Expanded Roku TV Ready program with new partners in 2021-2022.
• International expansion in the UK, Canada, and Mexico.
• Simplified setup for home theater integration helps attract more manufacturers.

Negative

• None.

Roku TV Ready Makes it Easy for Third-Party Audio Products to Work Seamlessly with Roku TV

SAN JOSE, Calif.--(BUSINESS WIRE)-- Roku, Inc. (Nasdaq: ROKU) today announced new growth and international expansion to the Roku TV Ready™ Certification program. New partners added during 2021 include Element, JVC, Pheanoo, and Philips, with Polk Audio and Westinghouse joining in early 2022, adding to an existing roster of Roku TV Ready partners including Bose, Hisense, TCL North America and Sound United, parent company to Denon, Definitive Technology and Polk Audio. Additionally, the program was expanded internationally with partners launching in the United Kingdom, Canada and Mexico.

Designed to simplify and unify the modern home theater, the Roku TV Ready program makes it easy for A/V and consumer electronics companies to enhance their audio products to support seamless setup, single remote operations, and easy access to home theater settings on screen when connected to a Roku TV™. For partners, the Roku TV Ready program includes an easy to implement software development kit (SDK) and test materials to fast-track integration. In addition to Roku TV Ready, Roku also offers a wireless soundbar reference design for companies looking to deliver high performance home theater without running wires to the TV.

“We have been thrilled to see the rapid adoption of Roku TV Ready among leading brands, both in the U.S. and now internationally,” said Mark Ely, vice president of Product Strategy, at Roku Inc. “Whether you are a soundbar manufacturer interested in providing your customers with a seamless home theater experience or would like to integrate Roku’s wireless audio technology, Roku makes it easy for manufacturers to utilize Roku technology to deliver great easy-to-use products that customers love.”

“Roku TV Ready makes it easier than ever to set-up and use a Bose TV speaker for an improved audio experience,” said Doug Cunningham, vice president of Product and Experience, at Bose. “We are excited to bring this option to more Roku TV owners across the globe.”

Availability

For more information on enrolling in Roku TV Ready or to learn about Roku’s new Roku TV Ready Fast-Track Certification Program, please visit: https://developer.roku.com/rokutvready/overview

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211229005033/en/

Roku, Inc.

Anders Steele

asteele@roku.com

Source: Roku, Inc.

FAQ

What is the Roku TV Ready Certification program?

The Roku TV Ready Certification program enables third-party audio and video products to easily integrate with Roku TVs, enhancing user experience.

Which new partners joined the Roku TV Ready program in 2021?

New partners include Element, JVC, Pheanoo, and Philips, with Polk Audio and Westinghouse joining in early 2022.

In which countries has Roku expanded its TV Ready program?

Roku has expanded its TV Ready program to the United Kingdom, Canada, and Mexico.

How does Roku TV Ready benefit manufacturers?

Roku TV Ready simplifies product integration with its software development kit (SDK) and testing materials, making setup easier for consumers.

What is the significance of the Roku TV Ready program for users?

It provides a seamless setup experience for home theater systems, allowing control through a single remote.