Roku and Fandango’s New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend and Increase Box Office Revenue
Roku (NASDAQ: ROKU) has announced a partnership with Fandango to enhance theatrical advertising through Fandango's proprietary marketing insights technology, Fandango360. This collaboration allows advertisers to measure the impact of their Roku ad campaigns on Fandango movie ticket sales, providing a comprehensive view of media buys and consumer behavior. According to Roku, nearly 90% of its users have attended movies in the past year. The partnership aims to leverage Roku's extensive reach and viewer engagement to optimize marketing efficiency and boost box office revenue. This initiative is part of Roku's strategy to provide advertisers with valuable insights and improve their marketing effectiveness.
- Roku's partnership with Fandango could drive higher ad revenue through improved advertising effectiveness.
- Advertisers gain access to comprehensive insights on consumer behavior, potentially increasing movie ticket sales.
- Nearly 90% of Roku users attending movies in the past year highlights a large, engaged audience.
- Enhanced ability for studios to connect with moviegoers may result in higher box office revenues.
- Dependence on accurate data attribution and measurement could pose risks if metrics are misinterpreted.
- Success of the partnership is contingent on advertiser adoption and tangible improvements in ticket sales.
Insights
The collaboration between Roku and Fandango aims to enhance how theatrical advertisers measure the success of their campaigns. Roku's ability to provide a detailed analysis of ad impact could optimize marketing strategies and maximize ticket sales. For investors, this indicates potential growth in advertising revenue.
Market Research Analyst Insight: Roku's integration with Fandango360 stands to benefit advertisers by offering advanced measurement capabilities. This could position Roku as a preferred platform for media buys within the entertainment sector, potentially attracting more advertisers. Additionally, the move enhances Fandango’s value proposition, making it a important tool for movie studios.
From a retail investor's perspective, the partnership underscores Roku's innovative approach to advertising and could drive more engagement from advertisers seeking precise measurement tools. In the long term, this collaboration could lead to increased ad spend on Roku's platform, boosting revenue.
Roku's addition to Fandango360 signifies a significant technological enhancement in the realm of ad tracking and attribution. This partnership could set a new standard for how streaming platforms contribute to measurable, actionable advertising insights.
Tech Expert Insight: The integration will allow for a more granular understanding of consumer behavior, aligning ad campaigns closely with ticket sales data. This capability can significantly improve ad targeting precision, leading to higher conversion rates and better ROI for advertisers.
For investors, the technological advancement reinforces Roku’s position as a leader in streaming and advertising innovation. The potential increase in ad efficiency could attract more advertisers, enhancing Roku's competitive edge and leading to revenue growth.
Unique relationship designed to unlock powerful insights to measure theatrical ticket sales through Fandango movie ticket sales attribution
Roku will become the latest major platform to be added to Fandango360, Fandango’s proprietary marketing insights technology. (Graphic: Business Wire)
According to internal Roku data**, nearly nine in 10 Roku users have gone to the movies in the last 12 months. Through this expanded advertising relationship, Roku may provide theatrical advertisers with a full-funnel view of their media buys, giving them insight into how Roku campaigns impact consumer behavior at theaters and at home. Advertisers would then be able to further leverage their beautiful, impactful big screen trailers across the Roku platform, while driving and improving their ticket sales performance.
“As the leader in movie ticket sales, serving millions of fans with their moviegoing needs for more than 20 years, Fandango is excited to team up with Roku to connect streaming audiences with the most relevant movie ads to make a meaningful impact for studios at the box office,” said Mike Hood, SVP Advertising and Partnerships at Fandango.
“Studios must find the consistent reach and mass viewership needed to break through to moviegoers,” said Kristina Shepard, Vice President of Global Advertising Sales, Roku. “As the daily lead-in to television for
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*By hours streamed (Hypothesis Group: Q4 2023)
**NRG+Roku Theatrical Survey, 2024
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
About Fandango
Fandango digital network provides unrivaled, instant access to all things movies and TV, enhancing fan enjoyment across the entire entertainment journey. The portfolio serves more than 50 million unique visitors per month and includes leading online movie ticketer, Fandango, which tickets for 31,000
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to trends related to TV streaming; Roku’s planned relationship with Fandango and the related benefits and opportunities; and the features, capabilities, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2023, and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2024. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240613836262/en/
Media Contacts
Roku
Sarah Saul
AdsPR@roku.com
Fandango
Tiyson Reynolds
Tiyson.Reynolds@nbcuni.com
Source: Roku, Inc.
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