Paramount+ Joins The Roku Channel’s Premium Subscriptions Lineup, Bringing a Mountain of Entertainment to Streamers

Rhea-AI Summary

Roku announced the launch of Paramount+ as a Premium Subscription within The Roku Channel, enhancing content access for users. Available plans include an ad-supported Essential Plan at $4.99 monthly and an ad-free Premium Plan at $9.99 monthly. This partnership enables access to live sports, news, and a range of entertainment content. Roku's Premium Subscriptions simplify user experience with a unified interface and a dedicated Live TV Guide for Paramount+ live content, marking a significant addition to the channel.

Positive

• The integration of Paramount+ adds significant value to Roku's content offerings, appealing to a broader audience.
• Paramount+ provides both live sports and news, expanding Roku's competitive edge in the streaming market.
• The launch anticipates increased user subscriptions with a free trial and simplified browsing.

Negative

• None.

Users can subscribe to Paramount's ad-supported Essential Plan or ad-free Premium Plan within The Roku Channel

Live sports from the most popular sports leagues and properties arrive in Premium Subscriptions just in time for fall sports season

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s critically acclaimed originals, hit movies, a world class library of popular series, 24/7 news and marquee sports, accessible directly to consumers within The Roku Channel.

Paramount+ on The Roku Channel. (Graphic: Business Wire)

Users can subscribe to Paramount+'s ad-supported Essential Plan ($4.99 monthly) or the Paramount+ ad-free Premium Plan ($9.99 monthly) on The Roku Channel.

Within the Paramount+ experience on Premium Subscriptions, Roku has also created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a Premium Subscription partner has been created. Through the dedicated Live TV Guide consumers will be able to access Paramount+’s live content all in one place. This includes marquee sports, such as THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available for streamers within Premium Subscriptions.

“Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point,” said Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming. “We are excited to expand our successful partnership with Roku and bring Paramount + to The Roku Channel.”

"We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events," says Rob Holmes, Vice President, Programming. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel."

The Roku Channel offers Premium Subscriptions from over 50 services. It allows users to enjoy a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now easily browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel.

Paramount+ combines live sports, breaking news, and a mountain of entertainment, with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster movies like A Quiet Place Part II and The Lost City, popular unscripted shows like RuPaul's Drag Race All Stars and unmatched sports programming.

The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits and availability of Paramount+ on The Roku Channel; trends related to TV streaming; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022 and our Annual Report on Form 10-K for the year ended December 31, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

About Paramount+

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.

For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220803005282/en/

U.S. Media Contact:

Roku, Inc.

Sophia Economou

Seconomou@roku.com

Source: Roku, Inc.

FAQ

What is Paramount+ launching on Roku?

Paramount+ is launching as a Premium Subscription within The Roku Channel, offering users access to a wide array of content, including live sports and news.

What are the subscription plans for Paramount+ on Roku?

Users can subscribe to the ad-supported Essential Plan for $4.99 monthly or the ad-free Premium Plan for $9.99 monthly on The Roku Channel.

When will Paramount+ be available on The Roku Channel?

Paramount+ is expected to launch later this month, just in time for the fall sports season.

What kind of content can users access on Paramount+ through Roku?

Paramount+ offers original series, blockbuster movies, popular unscripted shows, live sports, and breaking news.

How does Roku enhance user experience with Paramount+?

Roku provides a dedicated Live TV Guide for Paramount+, allowing users to easily access live sports and other content all in one place.