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CORRECTING and REPLACING Roku is Canada’s #1 TV Streaming Platform
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Recent Hypothesis Group study shows Canadian consumers streamed more on Roku than any other TV platform
TORONTO--(BUSINESS WIRE)--
Footnote * should read:
* Methodology: Between July 24 and July 30, 2021, on behalf of Roku, Inc. NRG surveyed online n=953 18-70 year olds in Canada who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service.
Roku (Photo: Business Wire)
The updated release reads:
ROKU IS CANADA’S #1 TV STREAMING PLATFORM
Recent Hypothesis Group study shows Canadian consumers streamed more on Roku than any other TV platform
Roku, Inc. today announced that it is the #1 TV streaming platform in Canada, based on hours streamed, according to a recent study conducted by the Hypothesis Group. The news of Roku’s top position for Canadian TV streamers follows a 2021 that included the successful expansion of the company’s original content lineup and the release of new streaming players and Roku TV models, with a focus on ease of use for consumers.
"We are proud to lead the Canadian TV streaming market. The Roku brand is growing in Canada with introductions to new streaming devices, original content, and new Canadian entertainment with partners like CBC, Global News, and Crave,” said Arthur van Rest, VP International at Roku. “Providing simplicity, entertainment, and value is clearly resonating with Canadian consumers, who are choosing our platform to stream TV.”
The study, conducted by the Hypothesis Group among 2510 survey respondents in October 2021, found that Roku is the #1 TV Streaming Platform in Canada, based on hours streamed.
Additionally, according to Roku’s The Decade of Streaming survey*, streaming remains prevalent in Canada with 4 in 5 Canadians classifying themselves as TV streamers.
Canadian Roku users are streaming a wide variety of entertainment on the Roku platform, which provides consumers access to thousands of free and paid streaming channels.
In 2021, the Top 10 TV Searches included:
Yellowstone
TSN Originals
CBC Tokyo 2020 Replay
Rick and Morty
Paw Patrol
Grey’s Anatomy
Game of Thrones
South Park
Friends
CBC News Live
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.
The Roku platform is available in 20+ countries including Canada, U.S., UK, Mexico, Germany, Brazil, France, and more.
This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to benefits, impact, features and availability of the Roku streaming lineup in Canada; content available on the Roku platform in Canada; and the features, benefits, engagement on and reach of the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
* Methodology: Between July 24 and July 30, 2021, on behalf of Roku, Inc. NRG surveyed online n=953 18-70 year olds in Canada who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service.
Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
