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Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming Advertising
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Roku has launched a new certified partner program aimed at helping small and medium-sized businesses (SMBs) enhance their TV streaming advertising efforts. Camelot Strategic Marketing is the first agency to join this initiative, utilizing Roku's OneView platform to optimize advertising strategies. With 47% of SMBs planning to increase their TV streaming ad spend over the next year, the partnership offers essential tools for growth. Roku boasts over 63 million active accounts and aims to provide businesses with innovative advertising options. Camelot is recognized for its operational excellence in leveraging OneView.
Positive
Roku's new certified partner program is set to enhance SMBs' advertising strategies.
Camelot is the first agency certified to utilize Roku's OneView, improving market reach for SMBs.
47% of SMBs intent to boost their TV streaming ad investment in the next year, signaling growth potential.
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Roku launches a new certified partner program to make it easy for advertising agencies to help small-and-medium sized clients grow their businesses
DALLAS & SAN JOSE, Calif.--(BUSINESS WIRE)--
Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
SMBs are looking for fresh marketing channels as cookies and mobile IDs become less available. Today, 47% of SMBs say they intend to increase spend in TV streaming in the next 12 months**. TV streaming advertising offers the personalization, optimization, and performance to help SMBs succeed. On Roku, 53 percent of users say that they prefer shopping at local, independent stores***.
OneView is the ad platform built for TV streaming. Brands use OneView to set up, optimize, and measure their ad campaigns. In a world where all TV ads will be automated, OneView offers software with data, machine learning, and measurement to reach more streamers wherever they are – Roku, other TV streaming platforms, desktop, mobile, and more.
Marketers choose OneView because it is the only ad buying platform with Roku data and with new ad experiences that go beyond the traditional TV spot. With more than 63 million active accounts globally as of Q2, 2022, Roku has the scale and accuracy to help businesses move products off the shelf efficiently.
“We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.”
“For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.”
Camelot was the first agency to certify its traders on OneView for its Fortune 500 clients. The agency was also a launch partner with Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data for their advertising.
*“America’s No. 1 TV streaming platform” is based on hours streamed according to Hypothesis Group, April 2021.
**According to Advertiser Perceptions SMB Advertising Report 1H 2022, 505 respondents
***According to results from MRI-Simmons USA, Fall 2021
About Camelot
Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media is a Dallas-based independent agency with 150 employees in cities across the U.S. – including New York, Los Angeles and Baltimore. We partner with intellectually curious, want-to-get smarter leaders from the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. www.camelotsmm.com
About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features and functionality of the OneView platform; trends in TV streaming and advertising spend; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
What is Roku's new certified partner program about?
Roku's certified partner program is designed to assist small and medium-sized businesses (SMBs) in optimizing their TV streaming advertising through partnerships, with Camelot Strategic Marketing being the first certified agency.
Who is the first agency to join Roku's certified partner program?
Camelot Strategic Marketing is the first agency to join Roku's certified partner program and will use the OneView platform for SMBs.
What percentage of SMBs plan to increase their ad spend on TV streaming?
According to the press release, 47% of small and medium-sized businesses (SMBs) plan to increase their TV streaming advertising spend in the next 12 months.
How many active accounts does Roku have?
As of Q2 2022, Roku has more than 63 million active accounts globally.
What is the OneView platform?
The OneView platform is Roku's advertising solution designed for TV streaming, enabling brands to set up and optimize ad campaigns using data, machine learning, and measurement tools.
