Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. Class A Common Stock (symbol: ROKU) is a pioneering company in the realm of television streaming. Founded by Anthony Wood, the inventor of the DVR, Roku has established itself as a significant player in the streaming industry, enabling consumers to access a wide array of television programming through its innovative platform.
At the core of Roku's offerings is the Roku OS, a proprietary operating system built from the ground up to deliver a superior user experience. This OS powers not only Roku's own streaming devices and televisions but also connected televisions from other manufacturers that license Roku's software. This widespread adoption has made Roku the top streaming operating system in the United States, reaching more than half of broadband households.
With over 80 million streaming households and more than 100 billion streaming hours provided in 2023 alone, Roku's influence in the streaming world is substantial. The company's revenue model is multifaceted, encompassing sales of Roku streaming players, licensing deals with TV OEMs and pay TV operators, and a robust advertising platform. The Roku Channel, a free ad-supported streaming service, further adds to their portfolio by offering a mix of on-demand and live television programming.
Roku's commitment to delivering an exceptional user experience is evident in their continuous investment in top-tier talent across various domains such as advertising, billing, data, mobile, marketing, TV, and software development. Headquartered in Saratoga, California, the company is backed by prestigious investors including Fidelity, 21st Century Fox, Hearst, and Sky.
Recent news highlights Roku's ongoing efforts and developments in the streaming industry. Recent collaborations and technological advancements continue to bolster their market position and expand their user base, solidifying their vision of a future where all television is streamed through software-based operating systems.
Roku has achieved a significant milestone in Canada, now offering more than 150 free ad-supported streaming TV (FAST) channels on The Roku Channel. The expanded lineup includes newly added channels such as Corner Gas Channel, CTV @ Home, CTV Laughs, and Noovo Cinéma.
The company announced upcoming additions of three new CBC News local channels (Manitoba, Quebec, and Nova Scotia), joining existing BC, Toronto, and national CBC News channels. Other notable additions include Zoomer Television, EarthDay 365, Heartland, Murdoch Mysteries, The Graham Norton Show, and The Ed Sullivan Show.
The Roku Channel, exclusively available on Roku streaming players and Roku TV Models in Canada, serves as the platform's hub for free and premium entertainment, including Roku Originals.
Roku (NASDAQ: ROKU) has announced that Chief Financial Officer Dan Jedda will take part in the UBS Global Media and Communications Conference in New York. The event will feature Jedda in a fireside conversation scheduled for 10:30 AM ET on Monday, December 9.
Interested parties can access both the live webcast and replay of the conversation through Roku's Investor Relations website. This appearance at a major industry conference provides an opportunity for investors and analysts to gain insights into Roku's financial strategy and market position.
Roku announces extensive Black Friday deals starting November 21, featuring significant discounts across its product lineup. The sale includes streaming devices starting at $17.99, TVs with up to $700 off, and smart home products with substantial savings. Pro Series TV discounts range from $300-$700 off, while the popular Streaming Stick 4K will be available for $29.99. The company is also offering premium subscription deals, including 60% off Peacock Premium annual plans and promotional offers for Apple TV+, MAX, and Paramount+.
Roku announced its third quarter 2024 financial results. The company will discuss the results during a webcast conference call at 2:00 PM Pacific Time. Investors can access the live webcast in listen-only mode through Roku's investor relations website, where the quarterly letter to shareholders is also available. An archived version of the webcast will be accessible after the call.
Roku (Nasdaq: ROKU) has announced that it will release its third quarter 2024 financial results after the stock market closes on Wednesday, Oct. 30, 2024. The company will host a live webcast of its conference call to discuss the results at 2:00 PM Pacific Time on the same day.
Investors and interested parties can access the live webcast in listen-only mode from the Roku investor relations website. For those unable to attend the live event, an archived webcast of the conference call will be made available on the Roku website following the call.
Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) have expanded their advertising partnership, introducing new shoppable formats and targeting capabilities for CPG advertisers. The collaboration aims to make TV moments shoppable for high-intent customers, offering:
1. Shoppable ads on Roku with direct purchase options via Instacart
2. Home Screen ad formats on Roku linking to Instacart purchases
3. Enhanced targeting using Instacart's first-party data
The partnership has shown strong results, with 52% of Roku streamers who purchased advertised products via Instacart being new-to-brand. This expansion builds on their initial 2023 collaboration, which focused on measuring TV ad impact on e-commerce purchases.
Roku (NASDAQ: ROKU) has launched Roku Ads Manager, a self-service solution for CTV performance marketing. This platform is designed to help growth marketers succeed as TV ad spending shifts from linear to streaming. Key features include:
1. Optimization and performance driven by Roku's extensive CTV reach
2. Efficiency and competitive pricing through direct premium inventory
3. Action Ads allowing interactive video overlays
4. Shopify Checkout integration for self-service shoppable ads
The solution aims to democratize CTV advertising access and improve results for advertisers of all sizes. Roku Ads Manager complements Roku's existing advertising product portfolio, offering flexibility in purchasing premium ad supply.
Roku's fifth annual Video on Demand (VOD) Evolution study reveals significant shifts in Canadian TV streaming habits. 69% of Canadian TV streamers now watch ad-supported TV at least monthly, up from 59% in 2023. Addressable TV streamers spend an average of 23.3 hours weekly watching TV, compared to 20.4 hours for all viewers.
The study highlights a growing desire for both on-demand and live/scheduled programming, with 58% of Canadians seeking this combination, up from 56% in 2023. On-demand content still dominates (57% of viewing time), but live TV accounts for 28%. Economic challenges have led to increased adoption of cost-effective ad-supported streaming options, with 46% of Canadian TV streamers now using at least one such service, up from 31% in 2023.
The NFL Zone is back on the Roku platform for the 2024-25 season, offering fans a tailored experience to access live and upcoming NFL games, highlights, and content. Key features include:
1. Easy access to the NFL App and NFL's FAST Channel
2. Subscription options for NFL+ and NFL+ Premium
3. New Instant Signup and Roku Pay for easier NFL+ subscriptions
4. Team-vs-team highlights for every game
5. Off-season moments coverage
The NFL Zone, accessible from the Sports section in Roku's Home Screen Menu, also presents advertising opportunities, with Total Wireless securing premium positions for the 2024 season.
Roku (NASDAQ: ROKU), the leading TV streaming platform in the U.S., has announced its adoption of Unified ID 2.0 (UID2) across its premium streaming inventory. This integration will enhance advertising targeting and performance for Roku Media. UID2, developed by The Trade Desk, is a pioneering identity solution for the open internet.
Key benefits for advertisers include:
- Improved audience reach through interoperable identity
- Seamless campaign activation and measurement
- Better campaign performance and ROI
- More accurate targeting and measurement capabilities
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