Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. Class A Common Stock (symbol: ROKU) is a pioneering company in the realm of television streaming. Founded by Anthony Wood, the inventor of the DVR, Roku has established itself as a significant player in the streaming industry, enabling consumers to access a wide array of television programming through its innovative platform.
At the core of Roku's offerings is the Roku OS, a proprietary operating system built from the ground up to deliver a superior user experience. This OS powers not only Roku's own streaming devices and televisions but also connected televisions from other manufacturers that license Roku's software. This widespread adoption has made Roku the top streaming operating system in the United States, reaching more than half of broadband households.
With over 80 million streaming households and more than 100 billion streaming hours provided in 2023 alone, Roku's influence in the streaming world is substantial. The company's revenue model is multifaceted, encompassing sales of Roku streaming players, licensing deals with TV OEMs and pay TV operators, and a robust advertising platform. The Roku Channel, a free ad-supported streaming service, further adds to their portfolio by offering a mix of on-demand and live television programming.
Roku's commitment to delivering an exceptional user experience is evident in their continuous investment in top-tier talent across various domains such as advertising, billing, data, mobile, marketing, TV, and software development. Headquartered in Saratoga, California, the company is backed by prestigious investors including Fidelity, 21st Century Fox, Hearst, and Sky.
Recent news highlights Roku's ongoing efforts and developments in the streaming industry. Recent collaborations and technological advancements continue to bolster their market position and expand their user base, solidifying their vision of a future where all television is streamed through software-based operating systems.
Roku has announced that Louise Pentland will join the company as Senior Vice President and General Counsel, effective July 23. Pentland, who previously served as Executive Vice President and Chief Counsel for Disney Experiences and Products, brings extensive expertise in legal and regulatory matters. She will succeed Stephen Kay, who will retire in November after over a decade with Roku. During his tenure, Kay played a key role in significant company milestones, including Roku's IPO in 2017. CEO Anthony Wood praised Pentland’s expertise and noted her potential contributions to Roku's goals. Pentland expressed excitement about joining the company and contributing to its future.
Roku (NASDAQ: ROKU) has announced a partnership with Fandango to enhance theatrical advertising through Fandango's proprietary marketing insights technology, Fandango360. This collaboration allows advertisers to measure the impact of their Roku ad campaigns on Fandango movie ticket sales, providing a comprehensive view of media buys and consumer behavior. According to Roku, nearly 90% of its users have attended movies in the past year. The partnership aims to leverage Roku's extensive reach and viewer engagement to optimize marketing efficiency and boost box office revenue. This initiative is part of Roku's strategy to provide advertisers with valuable insights and improve their marketing effectiveness.
Roku (NASDAQ: ROKU) has introduced Roku Exchange, a new advertising technology that provides equal access to premium Roku Media for marketers of all sizes. This platform connects ad inventory with advertiser demand, enhancing campaign performance through AI-driven optimization and identity data.
Roku Exchange integrates with the Magnite supply-side platform to offer seamless programmatic access to TV streaming ad placements, including Marquee Ads, shoppable Action Ads, and Roku City's branded buildings. With Roku data from millions of households, advertisers can target audiences more accurately and personalize ad content.
Key partners benefiting from Roku Exchange include The Trade Desk, Google Display & Video 360, and Yahoo DSP. This initiative democratizes access to Roku Media, driving better results for advertisers and enriching the consumer experience.
Roku has announced that its Chief Financial Officer, Dan Jedda, will present at the 18th Annual Needham Technology & Media Conference on May 15, 2024. The presentation, scheduled for 11 AM Eastern Time / 8 AM Pacific Time, will be a fireside conversation. Interested parties can access a live webcast and replay via Roku’s Investor Relations site.
Roku has secured exclusive multi-year rights for Major League Baseball Sunday Leadoff live games, offering Sunday MLB games for free on The Roku Channel, with an all-new MLB Zone. The partnership includes MLB FAST channel, nightly recaps, and highlights.
Roku, Inc. unveiled new video experiences, ad solutions, and content partnerships at its IAB NewFront presentation in New York. With a large audience reach, Roku aims to address industry challenges through innovative ad offerings and engaging content, positioning itself as a lead-in to television. The company announced key partnerships, immersive ad experiences, and innovative ad solutions to enhance viewer engagement and advertiser interactions.
Roku, Inc. and iSpot.tv have announced an expanded partnership to enhance ad measurement capabilities on the Roku platform. iSpot will become a preferred third-party measurement partner, providing fast and reliable metrics for advertisers. The partnership aims to improve ad performance and measurement accuracy, benefiting advertisers, publishers, and the streaming TV ecosystem.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
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